Owning Your Social Networks

Social Media – Platforms, functions and

relevancy

Privacy – Concerns, Issues and Personal

Settings

Connecting – Finding and Engaging Customers

King of social…

»App on 3 of every 4 smartphones

»More than 1 billion users

»Nearly half visit daily

How are businesses using it best?

»Pay-to-play environment today

»Paid ads through Facebook reach 91% of intended audience

»Ads drive likes to company page

Pros…

»It’s HUGE

»2nd most visited site

»Great for raising awareness of charitable causes/campaigns

»Growing elderly population

Cons…

»Not so great for biz or gov agencies with small ad budget

»Purchased ads don’t always translate to genuine quality connections

»Growth is slowing down – especially youth

A beast of a different nature…

»More professional / less conversational

»300+ million users

»Used for research, networking, recruiting, peer collaboration…

How are businesses using it best?

»Telling the story of who you are by…

»Highlighting your corporate culture / values / community impact

»Using visually interesting graphics and relevant articles

Pros…

»Longer shelf life for content

»Easy to manage postings/measurement

»Growing rapidly!

Cons…

»Less engagement / conversation

»Hard to know who’s following you

»Kind of boring…

Rapid-Fire Social…

»5,700 tweets/second

»Very fast output & consumption

»Heavy on the #Hashtags

How are businesses using it best?

»Driving traffic to Website

»Connect with mobile audience with personality

»#Hashtag promotions

Pros…

»All tweets are public (we’ll get to that)

»Easy to post

»Massive potential audience

Cons…

»Very busy platform

»Limiting message space (140 characters)

»Not everyone can use “Promoted Tweets”

59% Don’t believe it’s possible

37% Do believe it’s possible

Pew Internet Research, Nov. 2013

Biggest threats/concerns of online and social media privacy

1. Stolen Identity

2. Computer/Mobile Device Stolen or Social Account Hacked

3. Inadvertently Letting Stalkers Find You

4. Letting Burglars Know Your Whereabouts

5. Overconfidence

21% - email/social profiles hacked

12% - stalked or harassed

11% - personal info stolen

6% - scammed out of $$$

4% - physical danger

1% - Stupid

Pew Internet Research, Nov. 2013

3 Areas: Privacy Tab, Profile Settings, Photos

25% of adults don’t bother with privacy settings

60% of teen users keep profiles private

Profile Settings

Profile Settings

Facebook Photos

Note: Your profile and cover photos are always public. And people can

still share your pics if you tag them.

To edit the privacy settings for photo

albums you've posted:

1. Go to your profile and click Photos.

2. Click Albums.

3. Use the audience selector tool under

each album to control who can see

your album.

Public or Protected Tweets

Default setting is for public consumption, but you can lock it down easily.

What happens if you protect your tweets?

• People must request to follow you

• Tweets only visible to approved users

• Other users won’t be able to RT you

• Tweets don’t appear in Google search

Protected Tweets – How to do it

Blocking Users – So Easy

Do these things (I do):

1. Change password every 3 months

2. Never use same password on other accounts

3. 10 or more characters – the crazier the better!

4. Use 2-step verification

The trend now….ephemeral/anonymous social media

1. Facebook – more than 1 billion

2. YouTube – a lot less than that

3. Google+ – passed Twitter last year

4. Twitter – you get the point

5. LinkedIn – don’t forget this one

• U.S. Consumers spend 37% of their time on social media

• 57% of marketers use social media ads

• Email blasts and social media are incorporated

Source: SocialMediaExaminer.com Feb. 17, 2014

“Customers want, expect and are prepared to

reward great social media customer service.”

- American Express Study 2013

1. Quick Response to their problems

- it’s more important to social media customers

that you be fast than that you be correct

2. Care and honesty

3. Help where they are

• Only younger generations use social media

73% of adults use social media

• You can’t measure ROI

77% surveyed would put money into businesses using

social media

• Social media is a fad

Legwarmers were a fad. 9 of 10 small biz use social

media.

• Lose brand control

It hinges on your comfort level

1. Talk about your social media policy

2. Talk about the future of connecting with customers

3. Connect with customers

Snapchat/Ephemeral Platforms…»Photo/Video sharing sites where posts disappear after 10 seconds

»Wildly popular with teens

»Brands seeing huge exclusive promotion potential w/ consumers

Instagram/Photo-Video Sharing…»Instagram, Pheed & Vine appeal to short attention spans

»55 million Instagram posts/day

»These sites seeing a rapid rise among Millennials

Questions?

34

For3ForGood.com

@For3ForGood

for3forgood@gmail.com

608.347.2377

Michael Ogden: Co-Founder, For3 Social Media