Agenda•Introductions• Experience with social media• Blockers

•Changing Landscape Presentation•Risk & Opportunities of social media

•Group exercise to rank risk/opportunity

•Public Sector Social Media Presence•Gardai and Bus Eireann case study•Blockers to social media implementation

•Group Exercise on identifying one solution to each

•Monitoring and search tools•Q&A

Introductions

Changing Landscape

Risks and Opportunities•Rate the different platforms according to

•Risk•Opportunity

•Report findings on each platform & own sector

Public Sector Social Media Presence

Organisation Twitter Followers Following Tweets RT Friends Posts PhotosIDA "@idaireland" 336 34 43 9

BordBia "@anbordbia" 520 303 401 9 430 28+ 14 albums

NCTE "@ncteireland"

236 125 100 7

Enterprise Ireland

"@eiamericas"

243 41 202 3 307 19 0

LCOEB "@lcoeb" 40 0 32 14 5 2

The Digital Hub "@thedigitalhub"

1099 179 423 6 86 15 25

Irish Film Board "@irishfilmboard"

1956 145 225 6 882 62 2 albumns

Discover Ireland

"@discoverireland"

4500 4816 143 5 2058 82+ 7 albums

Citizens Information Bureau

"@citizensinfo"

123 99 74 0

Sligo Enteprise "@sligoenterprise"

93 7 41

Look West "@lookwestie"

308 310 89 1 1064 52 4 albums

Rural Network "@ruralnetwork"

454 311 443 1 36 70 2 albums

Failte Ireland "@Failte_Ireland"

133 4 23 0 1908 6 albums

Cavan County Council

"@cavancoco" 186 185 170 0

Sligo County Council

"@sligococo" 65 2 80

Bus Eireann @buseireanndeals

771 437 57 5 712 73 10 albums

Online Campaign on Knife Crime

Learnings •Well thought out for audiences but lack engagement mechanisms for continuous dialogue

Bus Eireann Case Study

Overview• Fear about exposure• Experimental Approach – Dip Toe• Physical design easy• Heavily commercially driven –

BusEireannDeals connected to site

Bus Eireann (continued)

Tone• Friendly Professional• Will Listen• Commercial/Deals

Structure• Twitter and Facebook Reflected in

Site• Twitter• Three executive in rotation• One post per working day before 10• Monitored on TweetDeck During Day• Replies cut off – Only BusEireann

Posts• Facebook• More multimedia.• Reflective posts from Twitter.

Outcome

Twitter• 771 Followers 437 Following 57 Tweet 5

RetweetsFacebook• 712 Fans, 10 Albums, 1 Video• Advocates• 10-15 new followers per day• 1,200 tickets sold in Six Week• No advertising – WOM

Search Tools Icerocket• URL: www.icerocket.com• Description: search engine which can

pull up key topics online or search against your key terms and topics

• Search online sites, blogs and Twitter

Technorati• URL: www.technorati.com • Description: search engine which can

pull up key topics on blogs and identify top bloggers in your area

Search Tools (continued)GoogleTrendsURL: http://www.google.com/trends Description:• Online tool to show key activity

of your site and can drill into geographical areas of interest

• Looks at spikes online and key news outlets

• Can search for your organisation to see if there is any activity for a day, month or year