Social Media: A New World


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This presentation was presented for Terex Corporation as a Lunch and Learn on May 26, 2009


  • 1.The Social Media RealmBusiness in a New World


  • USENET(1979)-The first online server that linked people of similar interest.
  • SixDegrees(1999)-First modern social networking site. Unfortunately no one understood the concept.
  • Friendster (2002)-Friendster caused a social network boom, and resulted in a self-destruction of the servers due to high traffic.

Evolution of Social Media Gossip Print USENET SixDegrees Friendster Overload 3. Present Day Social Media

  • Currently over 300 known and active social networking sites.
  • Social Media has created platforms for communication across barriers easy, and cost efficient.
  • Most popular Sites
    • Facebook - Social Networking
    • MySpace - Social Networking
    • LinkedIn - Professional Networking
    • Twitter - Real-time status updates
    • Flickr - Photo Sharing
    • YouTube - Video Sharing


  • Self-directed Learning
  • Self-directed Wealth Creation
  • Self-directed Wellness Management
  • Self-directed Marketing
  • Self-directed Career Acceleration

You Always Have Options Hmm 5.

  • Facebook currently has over 200 million users. (Predicting upwards of 350 million by 12/09)
  • LinkedIn currently has over 35 million professionals creating contacts.
  • Advantage
    • Create connections
    • Increase Branding at minimal cost.
    • Easily integrated with other media outlets.
  • Disadvantage
    • Lose control over information.

Facebook/LinkedInSocializing to build the future. Social and Professional Networking Host Sites. 6.

  • Advantages
    • Real-time Personal or Corporate Status updates.
    • Capabilities of utilizingTwitterfor direct/indirect marketing with customers or followers.
    • An internal communication network.
  • Disadvantage
    • Can become burdensome everyday activity.
    • If not updated regularly, Twitter can be detrimental to Corporate/Personal branding.

Twitter Social Microblogging Site (140 Characters Max. Status) 7.

  • Over 90% of the videos are user generated and simple in structure.
  • Advantages
    • Great video hosting tool for marketing and promotion.
    • User creates a personal or corporate profile containing more information about the videos.
    • Easily uploaded to any website, Blog, or Media player.
  • Disadvantage
    • Comments can be made on the videos that would need to be filtered by the users.
    • Videos can easily be stolen and re-edited by third-party users.
    • Not much interaction between the users.

YouTube Social Video Host site 8.

  • Similar to the traditional journal/diary.
  • 51.3 million active blogs worldwide.
  • Advantages
    • Blogs are personally monitored and currently have no set law/guide to content production.
    • Promotes Dialogue through user comments and author responses.
    • Offers an outlet for anyone to voice their opinion about a topic they hold a passion for.
  • Disadvantages
    • Can become a double edged sword if the content is not monitored correctly.
    • There is a lot of competition in the Blogosphere and without consistent activity any blog can fail.

Blogs The Online Journal or Diary 9. Flickr

  • Online photo galleries
  • Over 6,300 uploads per minute!
  • Advantages
    • Quick Photo sharing and uploading.
    • Accessible from any computer.
    • Easily Embedded onto other sites.
    • Compatible with all all major platforms.
  • Disadvantages
    • Photos become property of Yahoo and Flickr.
    • Photos can easily be stolen and altered.

Web Photo/Video Host Site 10. Feed the Machine

  • Social Media tools to help create a world wide rave.

S.E.O 11.

  • Cost Effective-Social Media is a inexpensive marketing outlet that compliments the hard times we are facing.
  • Generational Bridge-Technology has created a gap between Gen Y and previous generations.
  • Easily Manageable-Web tools allow for simultaneous site management in a quick/easy fashion.
  • Interaction - Allows users to communicate on a broader platform.

General Advantages of Social Media 12. Once a new technology rolls over you, if youre not part of the steamroller, youre part of the road Stewart Brand