World of social media

© 2013 IBM Corporation

CHANGE GOOD OR BAD?


WEB 2.0 Game Changer

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008


Generating high volumes of information over a short period of

time

© 2013 IBM Corporation © 2012 IBM Corporation

A social network is a network of people.

The value is in the relationship and sharing


IBM Internal / Intranet External / Internet

… and many many more…

ActivitiesBlogsBookmarksFilesForumsWikisProfilesCommunities

Social Networking Tools for Business


What to do on a Social Network?

Find other experts quickly & make yourself visible

Grow/Share your knowledge and expertise

Build your internal & external networks

Manage activities more effectively

Find and share material

Engage in a discussion and influence others

Look for Business Opportunities


WORLD OF SOCIAL METRICS Engagement –Are conversations happening with your update/post when you release

content? Are people liking, reposting or commenting? The key is that people see your message and interact with your post.

Reach – What size is the audience seeing your content over all of the social networks that you participate in? Is this audience growing or shrinking and at what rate?

Referral Traffic - Getting people to interact with you/your business at various social outposts is great, but the real goal should ideally be to drive more sustainable and repeat traffic.

Share of Voice - (SOV) is basically a measure of how much you’re mentioned or covered in comparison with your competitors.

Influence - Influence is an important metric to monitor because if the people talking about your post have large followings- they can influence others to take action.


External Social Media

Corporate platforms & Applications

Websites + Socially integrated applications

Social Intranet

Enablement &

Motivation

Social Analytics

Strategy & Policies

Social Business Media is not only Facebook….

Click to edit Master title style

© 2012 IBM Corporation12/15/11

Current Mindsets

Future Mindsets

The knowledge I have gives me recognition

The expertise I share gives me recognition

Social means I’m on Facebook

Social is collaboration and networking to solve problems, discuss and influence

Social tools are yet another extra tools

Social business is embedded into the way we work

Worrying what to share or not Creating trustworthiness and sharing appropriately

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Social Business Media



What is ?

Promote Events /Broadcast Relevant News + PR

Generate Awareness + Demand for IBM Offerings Drive Traffic to Your Website

/ Blog / Other Communities

Twitter is one of the most rapidly growing Social networks where customers go to look for an info, sometimes before Google.

Twitter`s trademark is 140 characters per a tweet/post.



Find, Follow, Understand + Engage Your Audience

Gain Competitive Intelligence — and React in Real-time

Build + Maintain Collaborative Relationships

Why Twitter ?

EngageCollaborateObserveInfluence



Introduction

What is LinkedIn?

FACTS:

+ 135 million registered professionals

+ 200 countries……many uses:

• Expand your professional network

• Discover new business opportunities

• Identify prospective clients/business partners

• Get and give answers to business-related questions

• Share and promote your user-generated content

What is ?



Why ?

Professional network PLUS Social eminence

Extend your Reach Engage your Connections Discover new opportunities



What is ?



Why ?

Share knowledge and build digital relationships Increase search engine results for content you are sharing on the web Connect through video with groups



LinkedIn

http://ibmurl.hursley.ibm.com/3ZN5

Google +

http://ibmurl.hursley.ibm.com/3ZO3

Twitter


All you need to know

http://ibmurl.hursley.ibm.com/3ZN5





Social Networking`s DON`Ts

Social computing advices:

DON’TsAVOID CONFIDENTIAL INFORMATION

Any content which IBM does not hold the copyright to, which IBM hasn't paid the royalties for, or which is not in the public domain.

Any content shared internally and marked as "Internal Only." By default, everything on w3 Connections is "Internal Only“

Content not previously published externally, and that has not been reviewed for external publication with either your manager or an IBM communications representative.

Don’t disclose customer information unless you have their express written consent.

AVOID POLICY VIOLATIONSNever share anything covered under a non-

disclosure agreement (Never post revenue or sales figures, other than

what is officially reported by IBM.Don’t share anything that violates IBM’s Social

Computing Guidelines, IBM’s Secure Computing Guidelines or general Business Conduct Guidelines.

OTHER THINGS Don’t be overly formal or corporate. Never make commitments about product or service features. Never include political or religious views that might be construed as offensive or inappropriate to others.



Videos + Tutorials

IBM Best Practices for Social Computing http://ibm.co/eew6bu

Articles + Websites

Log into The Digital IBMer Hub w3.ibm.com/digitalibmer

Click the Education tab

Go through the required skill-building courses

http://support.google.com/plus/?hl=en

http://ibm.co/eew6bu

http://support.google.com/plus/?hl=en

World of social media

Social Media

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