SOCIAL MEDIA MARKETING - CONNECTING THE WORLD
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Transcript of SOCIAL MEDIA MARKETING - CONNECTING THE WORLD
• Brand VisibilitySocial media marketing refers to the process of gaining
traffic to your website and brand visibility through social media sites.
• Increased ConversionsSocial media marketing programs center on efforts to create
content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING
SOCIAL MEDIA
• Increased Brand Recognition• Improved Sales• Increased Brand Loyalty• Increased Inbound Traffic or Getting Prospects • Decreased Marketing Cost• Better Search Engine Rankings• Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR YOUR BUSINESS
1. Facebook passes 1.23 billion monthly active users, 945
million mobile users, and 757 million daily users. 2. LinkedIn has 332 million monthly active users updated November 6, 2014.
3. Twitter has 284 million monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook – Linkedin – Twitter
BLUKRAFT APPROACH
Social media takes time and an investment of your time over a sustained period in order to achieve results
GET LINKED WITH LINKEDIN – B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite Conversations
Building Case Studies – success stories of your company or individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content – Leveraging LinkedIn’s demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty
✓
GET LINKED WITH LINKEDIN – B2B(contd…..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research – Page Analytics and Group Analytics
✓
USAEuropeIndiaMiddle East & Africa
Canada
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1000Reach the most affluent, influential, and educated audience on social media.
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Linkedin Reach
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FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Development
Create Page
Creating Stand Out Profile
Build Audience – members and Groups
Integrating with Social Media Channels
Posting Updates with links to your
website or relevant links
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Share photos, brochures, ppt, etc. and tag them
Run polls, ads, campaigns, etc.
Start discussions with members and groups
Promote blogs / feed
Creating Facebook “like” button and badge, to place it in the website and blogs
Tweet with your Targeted AudienceTwitter Reach
33Use of Keywords in Tweets (hashtags). Plan the right keywords targeting the right audience for your business.
Right Keywords
Set your business for success by your Twitter presence
Create a Twitter Handle
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Accelerate your followers by sharing relevant content with your site link and engage your audience by staying connected. Driving website clicks by driving in audience with your tweets!
Sharing valuable content with site link – list building
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TWEET WITH A CAUSETWEET WITH THE PROFESSIONAL TWITTER PROFILETWEET WITH THE PROFESSIONAL TWITTER PROFILE
Tweet with your Targeted AudienceTwitter Reach
66 Create a twitter badge and place it on site and blogs
Create a Twitter Badge
Cultivate Relationship with your target audience for your webs– Posting natural updates frequently
Cultivate Relationship with your targeted audience
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Tweet with Call to Action links to your Blog, Connect Twitter account with other Social Media Channels.
Engage the followers – conducting polls, competitions, sharing relevant inspiring content, ask questions etc.
Engage Your Audience with Blogs
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Share , what people are talking about the event LIVE! Just like tweet-chats, this way you are holding your audience and driving them into your website.
Engage Your Audience with Blogs Live-Tweet an Event, if any of Your BusinessLive-Tweet an Event, if any of Your Business
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