Social Media: The Web Wide World

Social MediaThe Web Wide World

Giuliano Iacobelli

Sistemi Intelligenti per internet A.A. 2012/13

mercoledì 12 dicembre 12

Me.

Software Engineer. 28yrs old. Co-founder @Stamplay


http://www.stamplay.com

http://www.stamplay.com

It’s all about social.


The picture

•2.4 Billions internet users•47% of internet users use at least one Social

Network•More than 1 Trillion of web pages on the internet


44% of internet users are Facebook users


Massive usage


Let’s make a step back

Social media: internet-powered platforms that make it easy for individuals, groups of people, and organisations to converse and participate with one another in a wide variety of social activities


Social Media is digital


Built over networks


Why “Social Media”?

“Social media is bringing humanity to all digital life. We are no longer users, consumers, shoppers.

We are people again.”

Read Write Web, 2009


Guess what?

bullshits!

Social Networks are REAL

places


Matter of fact, you can

• Engage new people• Share resources• Discuss with your friends and others• Play with your friends and others• Handle your relations• Interact with your friends

..but it’s just digital!


Social Network Architecture

Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community.

• Community refers to the people we know and trust and who help us make decisions.

• Conversation refers to the various interactions we have with our communities.

• Identity refers to our own sense of self and how we are seen by our communities.


Applications are users’ interaction key driver


Statushere and realtime


What’s happening?


Human relationship OS


Not only


Social Media are here to stay

Social media is a logical extension of what we’ve been doing for centuries.The technology and medium has changed, but the same driving need to connect, learn, express, share and interact has not.


New ParadigmFrom To


Media consumption 2003


Media consumption today


Brands face big challenges


Stages of social media grief

• It’s a kid’s thing / It’s just a fad

• I have better things to do with my time

• With Facebook we are covered / Let’s just do a blog

• Social media is takin over the world

• Social Media has changed my life


More than 50% of social network users follow at least 1 brand online.


Social Media revolution


http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w










Are all these thing free?

Have you ever read the service terms and agreement?

You got your login, but since they are the provider, whatever information you put in their servers, they can actually use it for other means.

Were are actually paying with our privacy, you can lock your page and profile but all this data is always going to be on somebody else's machine.


not really


http://www.youtube.com/watch?feature=player_embedded&v=qYnmfBiomlo

http://www.youtube.com/watch?feature=player_embedded&v=qYnmfBiomlo

It’s all about data


Your data

“No KGB or CIA ever had 1200 pages about an average citizen” - Max Scherms


http://www.youtube.com/watch?v=kJvAUqs3Ofg

http://www.youtube.com/watch?v=kJvAUqs3Ofg

Information overload


Users are too much confident


Trusting data: Rick AstleyAn internet joke. Rick Rolling is an internet spam trick in which people

post a link to a Rick Astley video on Youtube, but say the viewers of the video are being led to another video, usually proof of unconfirmed gaming news or trailers.


Some victims


More recently..4Chan internet trolls hijack the magazine’s “Person of the Year” voting to thrust North Korea’s Kim Jong Un to No. 1.


Publishers are losing control


Internet is a place


Internet is pervasive


No space/time limits


Made by people, not documents


Conversate


Exchange trust.


Social media opportunities


Me Inc.“We are CEOs of our own

companies: Me Inc. To be in business today, our most

important job is to be head marketer for the brand

called you”

Tom Peters


A brand is not a logo

Is a person’s gut feeling about a product, service, or company.


Personal branding

Your Personal Brand is the perception that people have of you, as compared to

other people in similar positions.

Brands are built on what people are saying about you – not what you are saying about yourself.

Guy Kawasaki


1000 true fansBuild a following and new deal flow

will come your way


Share interestIn the curation era, become known

as an expert or resource


Find what fits you better

Is not only about..

..web is plenty of great tools


Lead your audience


Questions?


Thanks

http://giulianoiacobelli.com

[email protected]

@giuliano84

http://facebook.com/giuliano.iacobelli








Social Media: The Web Wide World

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