Social Media 2 Day Workshop

Workshop

Social Media MarketingBoost your bottom line, Create awareness and Engage a community around your Brand!

March 28, 2012 at 9:00 AM - March 29, 2012 at 5:00 PM (GMT), World Trade Centre London, 200 Aldersgate LondonEC4 1HD

Top 4 Learning Outcomes:

For Details & Registration:Web : www.wtcaonline.com | http://www.eventbrite.com/event/2961619283?ref=elink linkedIn : World Trade Center Club London

twitter : www.twitter.com/londonwtcContact : Ann Camwell – Commercial Director, WTCA +44 (0) 7795 264 580

facebook : www.facebook.com/wtccl

Discover the latest regional and international social media marketing trends and best practices from international brands. Explore processes which will help you use online platforms to successfully build, launch & sustain your social media marketing strategy.

Make your brand/organization/clients more visible in search & through networks and proactively engage with stakeholders & enhance your brand reputationonline.Learn about new tools to leverage your brand’s marketing mix, audit and monitoryour brand’s online presence and measure ROI to prove success.

To appreciate the risks and opportunities of social media engagement and develop strong strategies for reducing the risk of negative brand perception.

1

2

34

Workshop Leader:

Lawrence LarteySenior Digital Marketing Strategist,

Xplore Solutions, UKCo-founder, Pure Online Genius, UK

Director, You Report Ltd. UK

Co-Facilitator:

Sameer Abdur RehmanCEO, Xplore Solutions, UK

£1,650.00 /-book 3 seats or more

juST

Special Offer

www.wtcaonline.com

http://www.eventbrite.com/event/2961619283?ref=elink

www.facebook.com/wtccl

www.twitter.com/londonwtc

Course AgendaDay 1 Day 2 Introduction to Digital Persona Engagement Interactive Implementation Program

•

•

•

•

•

•

•

•

•

Benchmarking

Defining campaign objectivesSetting audience perception outcomes

Defining campaign objectives – setting commercial goals

Strategy architecture

Project plan

Social marketing schedule

Brand awareness tracking

Reputationmanagement

Analytics and optimization

• Understand where you are across networks and platforms• Ascertain your current level of activity – posts, tweets, blogs etc.• Understand what people are saying about you now• SEO benchmark – where do you rank• Conduct market research and competitor analysis

• How you want to be perceived?• What you want people to say about you?• How you want your audience to engage with you?

• What actions you want your audience to take?• Integrate commercial goals with social activity• Social keyword universe

• Choose SN sites• Choose SB networks• Choose video networks• Choose blog networks & platform• Content generation • Written • Videos & images • Rich media• Choose distribution platforms

• Set tasks • Daily • Weekly • Monthly • Ad-hoc

• Profiles – updates• Pages – articles• Groups – discussions• Rich media• Viral• On-Page

• Groups – growth• Articles – read rates• Comments – feedback and perceptions• Re-Tweets – evangelist growth

• Search engine alerts• Twitter alerts & trends• SN site searches• Chatter monitoring

• TweetLater• Hootsuite• FaceBook analytics• Google analytics for SM• TubeMogul• ROI conversion tracking• Campaign optimization

SMM Strategy Development - Action Plan, Tracking and Optimisation•

•

•

•

•

Search Person Optimization™

Digital Persona Engagement™

Life Stream Connecting™

Social Synthesis™

Social Symbiosis™

The Big Picture

Making best use of specific Social Media platforms

Using Twitter to help build your brand

Social Bookmarking

Pulling all the Social Media Platforms Together

research and analytics processes should focus on the mindset of the “person searching”

activities built around the Digital Persona™ of your ideal customer

where we use social media platforms to connect your brand intothe life stream of that individual Digital Persona

takes your content, be that video, images or text and turns it intopowerful and sometimes viral brand equity

the point at which co-existence occurs, where you and your customershave a mutually beneficial relationship.

• Establishing your identity and your message• Finding your Tribe• It’s not about you, it’s about them• Conversations, relationships, word of mouth and transparency• The key Social Media tools and networks• The consolidated approach

• Why blog and What to blog about?• The key types of blog post• Research methods for writing relevant, timely content• Engaging the audience with video

• Retweets, hashtags and lists• Tweeting rich media• Managing and enhancing Twitter with apps• Using advanced search options• The Art of tweet

• Create a story• Portraying your brand with your profile• Tweet Style• Reinforce the core message• Writing the tweets

• StumbleUpon | Delicious | Digg | Reddit

Pulling all the Social Media Platforms Together• Working efficiently by connecting the Social Media Networks• Working consistently• On-site considerations Articles page | Integrated blog | Social sharing integration

• Building connections and getting recommendations• Using groups – drive traffic with news & discussions• Identifying key buyers & decision makers• Get the face 2 face meeting

• How can I use Facebook to aid my business?• Using friends lists to control who sees what• Customising privacy settings• Setting up a Facebook Business Page• Updating your fans• Linking your blog feed to Facebook• Creating a Facebook Group

Workshop Leader: Lawrence Lartey

Co-Facilitator: Sameer Abdur Rehman

Lawrence Lartey is the director and co-founder of Pure Online Genius & You Report Ltd. Currently associated with XploreDMS as a Chief strategist.

Sameer is the CEO of XploreDMS, a company specializing in providing innovative digital marketing solutions, ensuring business objectives are met through by having an effective online presence. Prior tofounding Xplore DMS, Sameer was Director of Xplore travels ltd and SI Sports.

Prior to his directorships Lawrence progressed a New Media career spanning eleven years where his knowledge andskills were highly valued by various organizations including InfoSpace Inc,Deal Group Mediaand DoubleClick.

Over the years Sameer and his team have ensured an online presence solves the purpose they are usually created within a business.

Specializing in the strategic development of business models for online ventures; his focus is on consumer engagement, commerciality, and revenue stream identification. Lawrence is a skilled public speaker and workshop trainer, and has a passion for teaching others, especially the youth. He is regularly invited to sit on panels at educational seminars and business events alike to share his knowledge of New Media.

Sameer has written articles about online presence and been invited to various seminars and workshops to talk about how businesses can utilize the internet and digital media effectively to achieve their business goals.

Recently Sameer shared a stage with Ron Holland one of UK’s top most entrepreneur and mentor. He is regularly invited to discuss how digital media is influencing businesses these days.

Clients’ Testimonials:“Superb team of young, dynamic professionals who handle all queries veryarticulately and deliver quality end results.”

“A great course for business owners and entrepreneurs who need to take theircompanies to the next level.”

“Lawrence’s exceptional workshop has made a very positive impact on my ownstrategy and I have already proactively recommended him to my colleagues.”

“Innovative and enthusiastic bunch, always brewing with fresh new ideas”

“Lawrence has provided invaluable tools for enhancing business through effectiveuse of the Internet social media. Readable, insightful and witty, this course is anexcellent resource for navigating the on-line business frontier”

“Xplore Solutions’ ability to understand problems and provide solutions is secondto none. They have the drive, motivation, an attitude to take on challenges andabove all to deliver successfully.”

Siemens, UK (www.siemens.co.uk)

Brunel University, UK (www.brunel.ac.uk)

Bridgethorne (www.bridgethorne.com)

Zyxel (www.zyxel.com)

Caribbean Telecommunications Union (www.ctu.int)

Rackspace (www.rackspace.com)

InternationalEngagements

Siemens

Microsoft

SG private

Sky Network

TNG (InBiz)

Morgan Stanley

Brunel University

Croydon Business

Brent Business Venture

South London Business

UK Regional TV & Radio

Social Media in Business

Accra, Ghana

Social Media in Business

Atlanta, Georgia

The Right Business Network

Basepoint Innovation Centres

Luton University Business School

Who we work with:

Overview:

Key Benefits

Who Should Attend?

Marketing via online social networks is one of the best ways to buildand manage your online presence and drive targeted traffic to yourwebsite. Generally social networking is free, however, to effectivelybuild and manage you businesses reputation, the activity doesrequire some major investment of your time.

After having attended this session, attendees will:

This workshop will give you actionable insights into key techniquesused to build strong social media footprints, which will improve thereputation of your business and positively affect your Bottom Line& ROI.

Enhance their knowledge base about social mediamarketing and its many formsUnderstand the components of a good social networking strategyand evaluate the networks that match their business needsLearn about new tools to leverage your brand’s marketing mixAudit and monitor your brand’s online presence andmeasure ROI to prove successUnderstand how Online PR/social media can integrate withother marketing disciplinesAsses the relevance of social media and User Generated Contentto plan and develop an online PR and social media strategyImplement a core set of processes and resources needed tosuccessfully build, launch and sustain a social media strategyand viral-ize campaignsIdentify and evaluate PR opportunities and threats from socialmedia and user generated contentParticipate in networks through ‘social objects’, ‘social currency’and ‘conversationalists’

Marketing Managers and ExecutivesDigital Marketing ProfessionalsBrand Managers and ExecutivesMarketing ConsultantsPR Executives, Managers and ConsultantsSME Business Development ManagersCorporate Communications ManagersAdvertising ManagersEntrepreneurs

Focusing on understanding social media in the wider context ofcross-functional communications and customer behaviour, thecourse provides a strategic understanding of the social medialandscape and delves into issues such as effective buzz creation,measurement, and the implications of including social media in amultichannel strategy. Delegates will also benefit from an expertreview of one of their campaigns.

•

•••••••••

•

••

•

•

•

•

•


Workshop:Social Media Marketing

28th - 29th March, 2012, Worl d Trade Cent re London, 200 Aldersgate LondonEC4 1HD

Workshop Investment

Workshop Investment

Workshop Investment

Early Bird

Multiple bookings

Workshop

£ 625.00 /-

£ 1,650.00 /-

£ 750.00 /-

per participant

per multiple booking

per participant

on 3 + nominees

Course material, WTCA certificate, lunch,refreshments & business networking

This workshop can be customized to suit specific needs

of your organization at significant savings.

Please contact Ann Camwell Commercial Director – World Trade

Centre London – or call at 07795 264 580 for more details

*WTCA reserves the right to change courses,dates, content or method of presentation.

World Trade Center Club London






Bring

In-house

Social Media Workshop

Connectwith WTCA onsocial networks:





Social Media 2 Day Workshop

Documents

Transcript of Social Media 2 Day Workshop