Social Media –Business Innovation Workshop3-Day Summary Overview

Stephen Jio, Dell

Bahrain International eGovernment Forum 2015

© Stephen Jio 2015 – Dell - @stephenjatdell2

Social Media – Business Innovation Workshop

Welcome!

© Stephen Jio 2015 – Dell - @stephenjatdell3

Social Media – Business Innovation WorkshopAgenda

Day 1 - Strategy

• Introduction

• Opportunity

• Social business plan

• Social Media strategy

• Alignment to your Brand

• Your audience, demographics

• Create your strategy

• SWOT analysis

• Deep-dive into channels

Day 2 - Tactics

• Listening

• Content creation

• The 3 C’s of content creation

• Content calendar

• Tools for content creation

• Engagement

• Rules of engagement

• Using emoticons & hashtags

• Crisis Management

Day 3 - Validation

• Social Media policy

• Principles

• Training

• Mentoring

• Innovations in Social Media

• Measurements and analytics

• Analytical tools

• Reviewing business plan

• Wrap up

Why are we here?

Social Media Strategy

Exercise - Create

A Social Plan

Social Media Channels

Team Exercise –create a keyword list

Team Exercise –create #hashtags

Content Creation

Content Creation –Part 2

Engagement

Social Media Training and Mentoring

Innovations in Social Media

Validation –Measurements and Analytics

Any questions?