Digital Media Workshop

By Michael Liubinskas of Idisan Web Garage 7 Apr 2023

IdisianWeb Garage

Leveraging Digital Media

Workshop

By Michael Liubinskas of Idisian Web Garage 7 Apr 2023 Slide 2

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Workshop Agenda - 3 Hour

• 9.00 intro - What is digital media?

• 9.30 Exercise 1 - Where are you on the Digital Media Scorecard?

• 9.50 Demo• 10.00 Exercise 2 -

Who are your digital media consumers?

• 10.30 Break • 10.45 Demo• 11.00 Exercise 3 -

Onramps to and offramps from your campaign & participating outside your website.

• 12.30 - Questions


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Mick Liubinskas

• Idisian Web Garage• Internet strategist

– Technology– Community– Money

• 15 Years in Tech– IBM– Virgin– eCoast.com.au– Kazaa

• My Digital Media– Liubinskas.com/blog– Twitter.com/liubinskas– Flickr.com/adwentures– Skype mliubinskas– Tangler.com/forum/mick– Facebook

• Mick Liubinskas

– World of Warcraft • Azeroth: binskas


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“From this year, we want to…”

1.

2.

3.

4.


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“From this workshop I want..”

1.

2.

3.

4.


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Intro: What is Digital Media?

• Anything on computers, mobiles, games, TV’s, DVD’s, watches, MP3 players…..

• Email, browsing, music, videos, chatting, shopping, researching.

http://www.flickr.com/photos/trommetter/28495540/


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From http://informationarchitects.jp

A New Media Map

• What’s different?– Fast– Cheap– Accessible– Decentralised– Democratic– Flexible – Rapidly changing– And MASSIVE!


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Massive: Size and Change

• eBay– 14 Million auctions

• Wikipedia– 6 Million articles– 50 languages

• YouTube– 100 Million videos

• Warcraft– 8 Million players

http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/


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Demo

• Twitter?• Tell them some news• Reactions• Ask questions


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1. Where are you now?

Do you have: Website Forum Blog Wiki Social networks

User Group Promo page

Twitter

Do you: Answer emails Let users submit content

Unmoderated? Leaving up bad comments?

Join conversations going on in other places about you, your industry, your community?

Have someone responsible for this?


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2: Your Digital Media Customers

• Demographics

• Trends

• Fastest growing areas

• General vs specific groups

• Motivations


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2: Your Digital Media Customers

• Current Trends;– More participation, less traditional media– Higher expectations, lower tolerance– More connectedness, more cliques – More money, often more time, more things to

do, not enough time to do them all– More pace, less grace


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Impact on Your Campaigns

• In 1965, 80% of 18-49 year olds in the USA could be reached with 3 60 second TV spots. (Jim Stengel, Global Marketing Officer, P&G)

• Today, 76% of US consumers think that advertisement don’t tell the truth. (Yankelovich Partners).


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Who are your customers?

Age:

- Influencers

- Purchaser

- User

Language

Culture

Technical skill

Access to devices

Peers

Lifestyle


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Their Motivations

Satisfaction or non-dissatisfaction

Fast or slow

Participate or serve me

Cheap or spend

Business or pleasure

Social or private

Pride or hide


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Demo

• Digital Media Flow1. RSS

2. Website

3. Blog


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3a. Onramps: Getting to you

Website

Search Engine Optimisation

Blogging

RSS

Micro-media

Forums

Social Networks

SecondLife


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3b. Offramps - getting from you

Printing

Linking

Sharing

Embedding

Remixing

Friends


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3c. Participating

Commenting

Forums

Groups

Micro-media

Social networks

Events


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Rules of Participation

1. Be real

2. Be prepared for trouble

3. Be patient

4. Be open

5. Be yourself

6. Be a team

7. Be nice


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Did we achieve your goals?

• Review goals

• Other avenues


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Questions?

•What if I…?

•What about ____ ?

•But isn’t it …?

•How do I…?


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Contact Me

• Mick Liubinskas– [email protected]– liubinskas.com/blog– 0422 56 42 48

• Special offer– 1 hour workshop with your team


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4. Particpating in the Social Web

• Creating personalities • Should I use my

brand or our people?• Do’s and don’ts.• Building social

applications


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Question time

• Leave lots of time for questions.

• Encourage group answers.


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5. 2008 Plan

• Write down specific things you’re going to do?

• This is a wrap up– Find out where we are

and where we want to go.

– Find out who of our customers use social media

– What onramps and offramps should we be using?

– Start participating


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Follow Up

• How can we offer them more as a follow up.– Books to read– Sites to visit– People to talk to– Events to attend

• How do we offer more services?– Handout– Details– Specific offer for 3 day

workshops.


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Victoria University - Contact Us


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Activities from similar workshops

• # Learn exactly how to design viral growth features into a site or service by triggering network effects

• # Explore cutting edge new business strategies including harnessing collective intelligence and cost-effectively servicing The Long Tail

• # Review distilled case studies of successful Web 2.0 companies such as YouTube and MySpace

• # Explore how to turn products into open platforms and the entire Internet into a distribution channel

• # Apply the design patterns and business models of Web 2.0 in fast-paced hands-on lab exercises

• * What Web 2.0 is• * What are the main

Web 2.0 sites• * How to use Web 2.0

in your organization• * Where Web 2.0 can

be applied• * And future uses for

Web 2.0 in your industry

Digital Media Workshop

Technology

Transcript of Digital Media Workshop