Social Groups
Transcript of Social Groups
Question 2: How Does Your
Media Product Represent
Particular Social Groups?
My magazine was aimed at a mainstream mass market. From the ‘find your tribe’ feedback I was given ‘trendie’
therefore my magazine represented a social group of people who were into new things, in all areas such as; music, fashion, celebrities.
Costumes/ LocationThe costumes that I used were clothes that were ‘in’ right now. I also made sure that the
models wore jewellery, did their hair and make-up. This is because the social group of ‘trendie’ that I was aiming for would be interested in people being up to date with the fashions completely. I looked at websites like; Topshop – http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&catalogId=33057 Urban Outfitters - http://www.urbanoutfitters.co.uk/ River Island - http://www.riverisland.com/Online So that I could get a better idea of what my models should be wearing.
The main location I used was at a gig, this suited my audience because, as they would be reading a music magazine, they would be interested in gigs, converts, festivals… so I thought that it would be a good idea to do it there. Also teenagers are often going to their favourite bands/artists gigs as hobbies.
Use of Language/ Mode
of AddressI wanted the language to appeal to those who are of the later teenage years (16,17,18,19) I also used language that would have been appropriate for this age group. For example, what I spoke about would interest them and the type of words I had been using.
Similar Magazine;Q Magazine has social group to me. I can tell this as I used them in my research and
decided that a similar social group to theirs would be good for me.
One of their double page spreads included photos from a gig, like mine did.
But then my contents page, was also similar to NME’s as I used similar headings to them, included the master head on the contents page and had it in a black box also.