Socaz PaintingConceptual Model for a Small Business Website

Becky Shropshire

Patrick Green10/29/2004

Socaz PaintingA small business in Raleigh, North Carolina providing painting services.

Conceptual DesignA brief summary of the website and how it works.

This system’s purpose is to provide an online web presence for Socaz Painting. Online customers will be able to read about the company’s experience and values. They will also be able to view letters from satisfied customers. Photos of recently completed painting jobs will be available as examples of Socaz’s work. Once the customer has decided to contract their painting job through Socaz, they have multiple options on how to contact Socaz Painting. An online form allows them to automatically send information on their painting job to Socaz. A representative will then contact them to schedule an estimate. They also can visit the Contact Us page to get in touch with Socaz directly either by phone, fax, email, or even a visit to their office. This website is designed to provide Socaz with an online presence, and to aid customers in researching and deciding on having a professional paint job done.

System RequirementsWhat is the minimum system needed to be able to view the site.

A computer that is internet capable. Internet Explorer 4.0 or higher, OR

Netscape 5.0 or higher. Screen size of at least 800 x 600 pixels.

LexiconUnusual terms that may need defining.

Socaz Painting – (or Socaz) A painting services company in Raleigh, NC.

PDCA – Painting and Decorating Contractors of America. Testimonial – (in this case) A letter or comment about the

quality of work provided by Socaz Painting. Contractor – (in this case) A professional painter that

agrees to furnish materials and/or perform services at a specified price.

Estimate – A statement of the approximate cost of work to be done. Socaz only does these on site.

Referral – (in this case) To direct and/or advise another customer hire to Socaz Painting because of the high quality of their work.

Task ScenarioA specific case example of how someone might use the site.

1. A customer interested in having a professional paint job done for their living room visits the Socaz Painting website. Looking at the main page, they learn out that Socaz is a PDCA member. This customer then visits the Our Work page and sees the photos of Socaz’s previous work. Impressed by Socaz Painting, they visit the Contact Us page, click the Driving Directions link, and visit Socaz in person to begin their painting job.

2. A small business owner wanting their shop repainted visits the Socaz Painting website. They see that Socaz is PDCA approved, and go to the Contractor Selection page to read up on the values followed by all PDCA members. This customer decides to contact Socaz for a painting estimate, fills out the Online Form, and submits it to Socaz. A representative from Socaz contacts them and sets up a meeting to get their project on the way.

WalkthroughSee the site as it should appear online.

The site is optimized for Internet Explorer 5.0 at either screen size 800 x 600 or 1024 x 768 pixels.

These images show the website as it would be viewed in I.E. at 1024 x 768.

Keep in mind that this is a prototype, it may be altered to fit the customer’s wants or to adjust to oddities in the HTML language.

Home Welcome to Socaz Painting’s website.  We are a Raleigh, North Carolina painting services company, ready to meet your painting needs. Please browse the site to learn more about what Socaz Painting can do for you.

The About Us page provides a brief

summary of Socaz Painting: who and

what they are, their affiliations, and their

experience level.

About Us Socaz Painting is a full-service painting contractor based in Raleigh, North Carolina. We offer both interior and exterior painting for residence and small businesses. We have the experience and expertise to meet your painting needs. Socaz Painting employees have over 10 years experience in the painting business, and some have as many as 25 years of experience. Socaz Painting is fully insured, and holds a membership with the Painting and Decorating Contractors of America (PDCA). This membership means that we hold ourselves to high standards so that we can offer our customers the highest quality service. Our website is designed to help you get to know Socaz Painting. The Our Values section tells you more about the standards of painting business that we hold ourselves to. Our Work features photos of recently completed painting jobs, and Testimonial features letter from a few of our satisfied customers. The Contractor Selection page will direct you to sections of the official PDCA website that will advise you on what to look for in a painting contractor. The Request An Estimate Page will provide you with an online form by which to let us know what kind of painting services you need, so that we can contact you to arrange an estimate. If you don’t want to use the online form, our contact information is provided in full on the Contact Us page.

We feature top quality Sherwin Williams' Products, but we will use other paint brands at the customer’s request.

The Underlined sections in the text below is where Socaz will link to outside websites.

The Our Values page provides a list of the

things that Socaz Painting believes are

part of the correct way to run a painting

business.

Our ValuesWhat We Believe About the Painting Business

 Service is everything – this is what separates Socaz from everyone else. It is the aim of Socaz to make the total experience a “world-class service experience”. •Always choose the best (most suitable) product for long term adhesion on each surface. •Quality preparation equals long- term coating adhesion.•We sell complete jobs – We do not sell coats (with very few exceptions). •A high quality paint job should last seven or more years. •The right colors are paramount – This is what the client will see everyday. •Paint each project with the long-term (future) in mind.•All business dealing ought to be based upon a “win-win” relationship. •Working together ought to be fun; both with team members and clients. We choose to work with people we find synergy with; we look for a positive “connection”.•Expect to do extra: Do no nickel and dime clients by charging for the little extras. •Excellent service and quality craftsmanship – will be rewarded with an abundance of satisfied clients, high demand for our services and solid, and consistent profitability. •As painting professionals we understand that it is not enough to merely build our own business successfully, but to also contribute in building the painting industry into a more professional trade as a whole. •We guarantee our work – We produce results that last long-term, and we are proud to stand behind them.

The text for this section was provided by Socaz Painting.

The Our Work page provides an

opportunity for customers to see a recent example of

Socaz Painting’s work.

Our Work 

Socaz Painting strives to provide our customers with highest quality service possible, and here you can see examples of some of our recently completed work.

Interior:(Photos)

Exterior:(photos)

The photos for this section were provided by Socaz Painting.

The Testimonials page will display typed versions of

letters from a few of Socaz Painting’s

satisfied customers.

Testimonials 

Hear what our customers have had to say about Socaz Painting

[Letters will be displayed here.]

The letters of satisfaction faxed to us by Socaz Painting will be typed up and displayed here.

The Contractor Selection page will have a brief description about the PDCA, and then will

provide links to the PDCA’s code of ethics and

guidelines on choosing a painting contractor.

Contractor Selection 

Socaz Painting is a proud member of the national trade association, the Painting and Decorating Contractors of America (PDCA).

PDCA has been in existence since 1884 and has over 3100 members all over the country and parts of Canada. The focus of the association is the education of its members and the promotion of professionalism within the industry.

The PDCA produces nationally recognized standards that discuss many different aspects of a painting project. Use of these standards in proposals and contracts helps improve communication between the client and the contractor, assists in ensuring quality, and becomes a basis for evaluating the job’s requirements.

Articles from the PDCA that discuss the standards that are followed by Socaz Painting and other PDCA members as well as advice on how to choose a contractor: PDCA Painting Standards (http://www.pdca.org/Standards.htm) PDCA Code of Ethics (PDF file) (http://www.pdca.org/code.pdf) How to hire a Pro (http://www.pdca.org/whyapro.htm) State License Requirements (http://www.contractors-license.org/) Other Consumer Information (http://www.pdca.org/consumer_info.htm)

The bulleted list will be text links to the URL addresses in parentheses.

The Request An Estimate page will

provide an online form by which customers

can request that Socaz Painting contacts them

for an estimate.

Request An Estimate If you’d like to be contacted for a painting estimate, fill out the fields below and click Submit. A Socaz Painting representative should contact you within 7 days to arrange an appointment.

Special Offer!!! We at Socaz Painting would like to extend a special offer to our customers. Give us three (3) referrals, and you will receive $25.00 off your current job. Ask your Socaz representative for details. [Fields that are in use:]Name: [1 line text box]Number: [3 small 1 line text boxes]Address (line 1): [1 line text box]Address (line 2): [1 line text box]E-mail Address: [1 line text box]How did you hear about us? [Check boxes]Customer Referral / Yellow Pages / BNI / Business Referral / Service Magic / Coldwell Banker / Sprint Yellow Pages / OtherWhat kind of project do you have? [Check boxes]Interior / Exterior / Both Interior and Exterior / Same Color / Different ColorDo you have any concerns, questions, or comments? [large text box] Buttons:<CLEAR> <SUBMIT>

The form is based off of the Call / Appointment Sheet sent to us by Socaz.

The Contact Us page provides alternate ways (other than the online

form) of contacting Socaz Painting: address, driving directions, phone,

fax, and email.

Contact Us 

Feel free to contact the staff at Socaz Painting.4829 Delta Lake Drive

Raleigh, North Carolina 27612 

Phone: 919-510-0140 

Fax: 919-783-8623 

E-mail: socaz@yahoo.com

Driving Directions

The Underlined sections in the text below is where Socaz will provide an email link and a link to Map Quest.

And this is an example of how the website should appear when viewed at a screen size of 800 x 600 pixels.