Blow your mind link building techniques

November 5th, SMX London

Link Building During a Recession

Wiep Knol

Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com

Link marketing blogger at Wiep.nethttp://wiep.net

What’s for breakfast?

Consequences of a recession for link building

Linking tactics during a recession

Recession related content ideas

Takeaways

Budget

Available timeExpectation

sStress LevelRequired

creativity

Consequences of a recession for link building

Always efficient Link Building training

Improve your skills for more efficiency

Training the rest of your staff

Picking the low hanging fruit 404 statistics (Google Webmaster Tools)

Internal linking structure

Paid links Against the rules, but sometimes cheaper during

recession

Linking tactics during a recession

Become (or bring) the news

Linking tactics during a recession

Monitor bankruptcies in your industry

•Acquire the entire website

•Obtain a link from the home page/ landing page

• Contact webmasters linking to websites that went out of business

Linking tactics during a recession

Don’t: Do:

To find them:Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration”

Local websites, news papers, boards

Monitor industry related portals

Websites like http://www.insolvency.gov.uk (but then it’s usually already too late)

Linking tactics during a recession

Find others in need of content

Guest blogging“Guest blogger wanted”“Want to write for”

Unused blogs:<Keyword> blog intitle:archive -2008Inposttitle:”my last post”

Closed websites:“website has closed”“website no longer active”

Linking tactics during a recession

Develop recession related content

• Comparison tools

• Graphs, charts and other visuals of ‘how bad things are going’

• Highlight recession proof industries or up markets in a down economy

• Funny widgets, quizzes, etc.•Layoff-o-meter

Recession related content ideas

In summary

•Proven tactics also work during a recession

•Try to find websites that scream for content

•Develop recession related content

•Be creative, but not too greedy

You can find me online at

http://www.tribal-im.com

http://wiep.net

http://twitter.com/wiep

Or contact me at

wiep@wiep.net