Total seen monthly circulation: + 33,420,227 Total seen circulation year to date: + 365,346,924

December 2015 brand editorial:

Bike / PerformanceActive.com - Overtake - 6,171,800Bike Radar - Pivlock Arena Max - 2,500,000Bike Mag.com - Call of Kazbegi feature - 703,978Dirt Rag.com - Squad MTB Goggle - 104,082FeedTheHabit.com - Overtake Gear of the Year- 39,000GearMinded.com - Overtake - 19,645Peloton.com - Overtake - 126,726Pez Cycling - Overtake - 132,302

OpticalInstagram: Lance Bass - Preston - 269,000

SunglassesBig Life Magazine - Wayward - unavailableExaminer.com - Colson - 1,837,142Outside 0nline - Mt. Shasta - 764,922Penthouse - Clayton - 109,792Transworld Snowboarding - Marvine - 87,658

Press Contact: Kate Gaeirkate@akimbopr.com | 206.334.0863

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

SnowActive Junky - Molded Goggle Case - 254,615Backcountry Magazine - Pivot Helmet - 25,000CNET - Vantage, I/OX Turbo Fan - 2,073,590Dorado Magazine - I/OS, I/O 7 - 50,000DoradoMagazine.com - I/OS, I/O 7 - unavailableESPN - Pointe, Pivot, I/OS, I/O - 6,216,528Eyecessorize - Showcase OTG - 33,452Forbes.com - I/O Recon - 2,265,310Fox News - Vantage with Audio CHIPS - 2,794,836Grind TV - I/O 7 Goggle - 2,826,233Jackson Hole Magazine - I/OS, I/O 7 - 16,000Men’s Health - I/O 7 Goggle - 1,819,151Outdoor Sports Guide - Rockford, Vantage - 40,000PowderMag.com - Pivot Helmet - 199,717 Practical Travel Gear - W’s Vantage - 45,436Skiing Magazine - Gage Helmet - 50,000Snowboarder - I/O Goggle - 44,541The Manual.com - I/O 7 Goggle - 87,488The Manual.com - Vantage Helmet - 87,488Transworld Snowboarding - I/OX Goggle - 87,658Women’s Health - Allure - 1,537,140

FOR FULL COVERAGE, CLICK HERE

TO VIEW THE CLIP, CLICK HERE

WINTER 2016

At fifty years old, Jackson Hole Mountain Resort has grown up while staying true to its founders’ visions.

WILD CHILD

DINING

Game Meat

ENVIRONMENT

The NPSTurns 100

OUTDOORS

A DestinationNordic Resort

BODY

BanishDry Skin

JACKSON HOLE MAGAZINE WINTER 201630

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1/ CITY SLICKER Waterproof, windproof wool has never looked as good as it does in Oregon-based designer Hillary Day’s Origami coat. Her secret? Schoeller’s c_change™ fabric. For the Origami coat, Rhode Island School of Design-trained Day (she apprenticed under Vera Wang) took inspiration from a vintage fur coat and updated it with a sculptural folded collar and wide cuffs. $625, hillaryday.com

2/ HEAD CASEDeveloped in collaboration with POC team athlete Aaron Blunck, the new, highly ventilated Auric helmet is lightweight while providing increased protection for the ears and temples. Best of all? Your beanie and goggles fit underneath it. $120, Jackson Hole Sports, 7720 Granite Rd., Teton Village

3/ HYDRO FLASKThermoses are so twentieth century, and heavy. Hydro Flask comes in fun colors and their BPA-free, stainless steel, insulated bottles—from 12-ounce water bottles to a 64-ounce growler—are the lightest out there. It’s their food flasks, available in 12- and 18-ounce sizes, that we’re never without, though. While friends break out trail mix or a frozen bar, we’ve got hot soup. From $21.99, Skinny Skis, 65 W. Deloney

4/ GLORY BE The men’s and women’s models of Dakine’s new Heli Pro DLX 24L pack have different fits but share a smart design that carries skis (diagonally) or a snowboard (horizontally or vertically). Both come with a shovel pocket, a fleece-lined goggle pocket, and an insulated hydro sleeve. If there’s a better pack for the hike upMt. Glory, we have yet to find it. $110, dakine.com

5/ CLASSIC MEETS CONTEMPORARYThis season, Smith pairs its technologically advanced I/O 7 goggles—its dual-axis outrigger system and three-layer DriWix foam conform to your face without pinching, an AirEvac system interfaces with your helmet to reduce fogging, and its spherical Carbonic-X polycarbonate lens is designed using TLT optics, mirroring the shape of your eyes—with classic prints from Woolrich. $225, Jackson Hole Sports, 7720 Granite Rd., Teton Village

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FOR FULL COVERAGE, CLICK HERE

Smith worked closely with BIKE Magazine to create a digital feature and short documentary about mountain biking across the Caucasus Mountains of Georgia. Click the below link to see the digital feature and view the documentary: http://features.bikemag.com/kazbegi/

The project included:- Product PR- Editorial- Athlete Activation - Digital Advertising (homepage takeover)- Social Media (via Smith, Smith athletes, BIKE Mag)- eCommerce (direct product pop-up links within editorial piece)

FOR FULL COVERAGE, CLICK HERE

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