How to Cultivate Brand Advocacy - Jade Smith

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Social Media Expert, RealPage, Inc. [email protected] Twitter @RealPage @jdesmth #RPageQA BUILDING BRAND ADVOCACY 1 ©2015 RealPage, Inc. All trademarks are the property of their respective owners. All rights reserved.

Transcript of How to Cultivate Brand Advocacy - Jade Smith

Social Media Expert, RealPage, Inc.

[email protected]

Twitter @RealPage @jdesmth

#RPageQA

BUILDING

BRAND ADVOCACY

1©2015 RealPage, Inc. All trademarks are the property of their respective owners. All rights reserved.

OBJECTIVES

Brand Advocates

Turning Residents into Warriors

The Importance of Content

Measuring ROI

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WHAT IS A

BRANDADVOCATE?

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WHAT IS A BRAND ADVOCATE?

GAINSTRUST

BUILDSLOYALTY

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The Power of Word-of-Mouth Social media provides us with several outlets

to voice opinions, triumphs, and frustrations.

WHAT IS A

BRAND ADVOCATE?

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Consumer Behavior & Reputation 61% of global Internet users

research products online

44% of online shoppers begin by

using a search engine

WHY

ADVOCATES MATTER

Brand advocates help YOU

reach prospects in a new way.

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Know Your Residents

Know Your Networks

Know Your Value

TURNING

RESIDENTS INTO WARRIORS

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KNOWING

YOUR RESIDENTS

What do you know about your current residents? Demographic

Interests and Common Activities

Behavior

Reason to Buy

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KNOWING

YOUR NETWORKSGoal is communication!Do research

How is each outlet used?

Keep your message clear

Simple calls to action

A misuse of this meme.

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KNOWING

YOUR VALUEWhat sets you apart from other communities?Showcase the added value of living at

your property

Special Amenities

Contests and Discounts

Parties and Events

Security and Staff

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CONTENT CREATION

Did you know visual content makes up

93% of all human communication?

Users decide whether a post is worth surfing in the

first 3 seconds.

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In the form of…

Blog articles

Photos

Videos

Flyers

CONTENT CREATION

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Vine Apartment Tour - Use relevant

hashtags to draw in new users.

CONTENT CREATION

This property partners with small

businesses in the surrounding area

and shares discounts with their

online community.

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Early bird promo where they

announce winners on their

social media pages.

CONTENT CREATION

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Sharing + Caring = EngagementAct as an information source!

Viral videos or popular articles

Local new stories and events

“10 Things only True Chicagoans will Understand”

“Family-friendly Summer Activities”

MEASURING YOUR ROI

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Set (realistic) Goals What is the end game?

Measurement - Analytics Likes, Mentions, Followers, Shares

Website Traffic, Online Forms

MEASURING

YOUR ROI

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MEASURING

YOUR ROI

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Facebook® Analytics

Twitter® Analytics

Google Analytics™

Social Advertising Experiment with promoted and sponsored posts

Data optimization

Use Social Media Tools Use a tool with social monitoring, analytics, and scheduling capabilities

Designate a team for social media – KNOW who has access to assets

Integrates with existing programs like Marketo® and Salesforce®

MEASURING

YOUR ROI

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Takeaways

Brand Advocates

Turning Residents into Warriors

The Importance of Content

Measuring ROI

2©2015 RealPage, Inc. All trademarks are the property of their respective owners. All rights reserved.

Social Media Expert, RealPage, Inc.

[email protected]

Twitter @RealPage @jdesmth

#RPageQA

BUILDING BRAND ADVOCACY

THANK YOU!

18©2015 RealPage, Inc. All trademarks are the property of their respective owners. All rights reserved.