2014 Smith Optics December Editorial Coverage Report
39
total seen monthly circulation: +37,099,679 DECEMBER 2014 BRAND EDITORIAL PRESS CONTACT: Cassie Abel [email protected] | 208.727.6593 Kate Gaeir [email protected] | 206.334.0863 total seen circulation year to date: +402,072,714 ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print. 1. Wired.com - I/O Recon - 16,542,317 2. PopSugar.com - Forefront - 2,118,756 3. Nat’l Geographic Adventure - I/O 7 - 4,445,000 4. Twitter: Richard Branson - Transit - 4,930,000 5. USA Today - I/O 7 - 3,255,157 6. Cool Hunting - Overtake - 4,276,735 7. Gear Junkie - Asana - 160,075 8. Elevation Outdoors - Facet - 40,000 9. Active Junky - I/O 7, Maze - 300,000 10. Momtrends.com - Daredevil - 65,000 11. Eyecessorize - Pryce - 59,589 12. Mountain Magazine - Camber - 125,000 13. Backcountry Magazine - Camber, I/O 7, Dragstrip - 24,596 14. 20/20 - Clayton (Scotty Lago) 49,524 15. Snowboard Canada Women’s Annual - I/O 7 - 70,000 16. Sunglasses - ChromaPop - 19,382 17. Mt. Baker Experience - Spherical Goggles - 40,000 18. PezCycling News - Overtake - 152,905 19. Procycling - Overtake - unavailable 20. Range.com - 50th Anniversary - 20,000 1. Fitness - Axle, Asana 2. ROAD - Overtake 3. Maxim.com - I/O 7, Outlier XL, 50th Anniversary 4. DailyBurn.com - Compass, I/O 7 5. Cult of Mac - I/O 7 6. Supercompressor - I/O 7 7. 20/20 - I/O 7, Squad, Showcase OTG 8. Vision Care Product News - Abram, Pryce, Durant 9. EnVue - ChromaPop 10. Triathlete Magazine - Colette, Wayward, Rebel, etc 11. Marlin Magazine - Dockside 12. Salt Water Sportsman - Dragstrip 13. Men’s Journal - Outlier XL 14. SKI - Audible, Lowdown XL 15. Triathlon Canada - Parallel 16. Wall Street Journal - I/O 7, Camber, Compass 17. DailyBurn.com - Questa, Rebel 18. Run Oregeon - Asana 19. RunHaven.com - Arena Max 20. New England on the Fly - Dolen 21. GearGenius.com - I/O 7 22. Outdoor Sports Guide - I/O 7 TOP PITCHES OF THE MONTH * SELECT SEEN BRAND COVERAGE / CIRCULATIO N 21. SlowTwitch.com - Arena - unavailable
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Transcript of 2014 Smith Optics December Editorial Coverage Report
total seen monthly circulation: + 3 7 , 0 9 9 , 6 7 9
D E C E M B E R 2 0 1 4 B R A N D E D I T O R I A L PRESS CONTACT: Cassie Abel
[email protected] | 208.727.6593Kate Gaeir
[email protected] | 206.334.0863total seen circulation year to date: + 4 0 2 , 0 7 2 , 7 1 4
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
1. Wired.com - I/O Recon - 16,542,317
2. PopSugar.com - Forefront - 2,118,756
3. Nat’l Geographic Adventure - I/O 7 - 4,445,000
4. Twitter: Richard Branson - Transit - 4,930,000
5. USA Today - I/O 7 - 3,255,157
6. Cool Hunting - Overtake - 4,276,735
7. Gear Junkie - Asana - 160,075
8. Elevation Outdoors - Facet - 40,000
9. Active Junky - I/O 7, Maze - 300,000
10. Momtrends.com - Daredevil - 65,000
11. Eyecessorize - Pryce - 59,589
12. Mountain Magazine - Camber - 125,000
13. Backcountry Magazine - Camber, I/O 7, Dragstrip - 24,596
14. 20/20 - Clayton (Scotty Lago) 49,524
15. Snowboard Canada Women’s Annual - I/O 7 - 70,000
16. Sunglasses - ChromaPop - 19,382
17. Mt. Baker Experience - Spherical Goggles - 40,000
18. PezCycling News - Overtake - 152,905
19. Procycling - Overtake - unavailable
20. Range.com - 50th Anniversary - 20,000
1. Fitness - Axle, Asana
2. ROAD - Overtake
3. Maxim.com - I/O 7, Outlier XL, 50th Anniversary
4. DailyBurn.com - Compass, I/O 7
5. Cult of Mac - I/O 7
6. Supercompressor - I/O 7
7. 20/20 - I/O 7, Squad, Showcase OTG
8. Vision Care Product News - Abram, Pryce, Durant
9. EnVue - ChromaPop
10. Triathlete Magazine - Colette, Wayward, Rebel, etc
11. Marlin Magazine - Dockside
12. Salt Water Sportsman - Dragstrip
13. Men’s Journal - Outlier XL
14. SKI - Audible, Lowdown XL
15. Triathlon Canada - Parallel
16. Wall Street Journal - I/O 7, Camber, Compass
17. DailyBurn.com - Questa, Rebel
18. Run Oregeon - Asana
19. RunHaven.com - Arena Max
20. New England on the Fly - Dolen
21. GearGenius.com - I/O 7
22. Outdoor Sports Guide - I/O 7
T O P P I T C H E S O F T H E M O N T H *S E L E C T S E E N B R A N D C O V E R A G E / C I R C U L AT I O N
21. SlowTwitch.com - Arena - unavailable
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