Smaato Company Profile

Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

COMPANY PROFILE

SOMA™Smaato Open MobileAdvertising Platform

WWW.SMAATO.COM

Introducing Smaato

• Delivers Mobile Advertising platform for mobile web & in-application advertising

• Creates ad revenue streams for carriers, mobile developers, ad-sales networks & mobile manufacturers

• Monetizes mobile ad inventory

• Patent pending telephony ad technology

2Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Awards winning technology:

Smaato Network Reach

MOBILE WEBSITES &EXTENDED REACH IN-APP

Mobile Web for mass reach vs.in-app & in-game for long tailadvertising opportunity

• Premium Target Group • Accepted Ad-Formats• High Quality Targeting

Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 3

SOMA - Smaato Open Mobile Advertising

SOMA – Smaato's Open Mobile Advertising platform enables the delivery of targeted advertising to mobile phones on mobile web sites / widgets, within applications and in mobile games.


SOMA's unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (publishers, developers, operators) and 3rd party ad technology providers.

Content Developer +

PublisherSmaato Advertising Platform SOMA

MediaAgency

SOMAIn-App

APISOMA

In-Application,Mobile Web

Ad Exchange

SOMAMobile Web

SOMAMobile Web

Mobile Advertising Ecosystem


Ad NetworkBRAND CARRIERMobile

User

Ad Funded New

BusinessModels

SOMA - Smaato Open Mobile Advertising


Smaato's added value in the mobile ecosystem consists of providing the mobile ad platform as well as aggregating ad inventory from mobile software developers and content providers.

Smaato's open mobile advertising platform SOMA provides ad request handling, targeting and reporting with multiple ad delivery options on the handset. SOMA supports the latest MMA guidelines and features an industry standard device database to ensure delivery of the right ad content to any mobile device.

Open for Ad Sales Network Partners for our global mobile inventory


Smaato Network Reach

The circles mark the epicenters of our inventory.

Smaato Network Partnerships

Activ Mtickermywaves

Zedge MobileZedge

Mobile EmailFunambol

Galaxy on Fire 2Fishlabs

The Smaato Network presents new mobile targeting opportunities worldwide. Some featured Mobile Publishers / Developers:

mjoyVenista


http://alwayson.goingon.com/homepage

“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform”

Mark Rosner, EVP Zedge Inc.

11 million users, mobile UGC site

Smaato Traction

• General News & Politics

• Business, Finance & Economy

• Education

• Jobs & Careers

• Weather

• General News & Politics

• Business, Finance & Economy

• Education

• Jobs & Careers

• Weather

• Games

• Mobile Content

• TV & Movies

• Music

• Games

• Mobile Content

• TV & Movies

• Music

Smaato Network Categories


AutomotiveAutomotive

Bollywood(India only)

Bollywood(India only)

CommunicationCommunication

EntertainmentEntertainment

Food & DiningFood & Dining Hispanic(Americas only)

Hispanic(Americas only)

Information & News

Information & News

Lifestyle & People

Lifestyle & People

Services Services

SportsSports

Technology, Science & Software

Technology, Science & Software

• Comumunities & Dating

• E-Mail

• Instant Messaging

• Other

• Comumunities & Dating

• E-Mail

• Instant Messaging

• Other

• Local Business

• Maps

• Portals & Search

• Directories

• Public Transportation

• Local Business

• Maps

• Portals & Search

• Directories

• Public Transportation

• Culture, Arts & Religion

• Family

• Fashion & Beauty

• Health

• Shopping & Travel

• Teen

• Woman

• Culture, Arts & Religion

• Family

• Fashion & Beauty

• Health

• Shopping & Travel

• Teen

• Woman

• Profiling Open, universal API to multiple Ad Sales Networks globally

• Targeting Enriching User Profiles for more relevant ad delivery

• Billing Trusted party for multiple partners in the ecosystem

Opening up Mobile Advertising …


SOMA Mobile DNA



SOMA - Open Inovation

Ad Funded Calls

In - Application

Game Wrapper

In - Widget

Smartphones

ClickActions

Mobile Web

Ad Sales Networks

Inhouse Sales Team

Media Agencies

Java Mass Market

Projected Socio Demographics

Communication enthusiasts.

Extroverts who live to communicateWith other human beings, and they’re often in people-facing jobs like sales and business development.

Willing to pay for any advanced phone feature that’ll help them communicate better. E-mail, short messaging, IM, video calls.

Blackberries and Palm Treos

Information enthusiasts.

A little more introverted, and tend to be in information-heavy jobs like medicine, law, and research. They need a tool that helps them manage all that information.

Will pay extra for features that extend their memory and help them work with information: use lots of 3rd party apps.

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Smaato is proposing device targeting to reflect mobile user clusters.

Entertainment enthusiasts.

Younger people (late teens and twenties) who want to keep their fun lifestyles even as they enter the workforce.

They’ll pay extra for enhanced entertainment features – music, video, fun messaging. They can’t pay as much for their phones.

Sony Ericsson

Smaato Network Target Group

Active Smartphone Users are decision makers in their best age

Over 75% malePredominantly ages 25-44

More than 90% college educatedMore than one-third have graduate degrees

Household income average close to $90KMajority have children ages 6-17 in household


Average User Data

Smaato Network

* Collected & compiled by available user data of Smaato Network Partners.

SOMA Ad FormatsSOMA supports MMA Ad-Banner standards (Version 2.0 & 1.0)

Ad Size Sample Technical Specifications Sample Creative (approx. size)

X-LargeImageBanner

• 300 x 50 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <5KB file size• Enhanced: <7.5 KB file size

LargeImageBanner


MediumImageBanner

• 168 x 28 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <2KB file size• Enhanced: <3 KB file size

SmallImageBanner


TextTagline

(optional) 1

• Up to 24 characters for X-Large• Up to 18 characters for Large• Up to 12 characters for Medium• Up to 10 characters for Small

Click here for Smaato!



Smaato Award 2008

RAGNAR KRUSECEO

PREVIOUS COMPANIES:Intershop (VP Sales & Marketing),Xtramind (EVP Marketing & Bus. Dev.)DTP Partner (CEO)

PETRA VORSTEHEREVP Strategic AlliancesIntershop (VP Bus. Dev & Strategic Alliances)

HARALD NEIDHARDTCMOPixelpark (VP)Cardmine (CEO)

JÖRG ANHALTVP SalesIntershop (VP Bus Dev) Xtramind (EVP Sales)

GEORG FIEGENCOOXplain Interactive Agency (CTO & GM)

MARC JUNKERCTO & CIOMobileview (CTO)

HQ: Redwood Shores, Silicon Valley, USAR&D: Hamburg, Germany

Advisory Board:Reese Jones (Chairman, Netopia; Fellow, UC Berkeley), Dr. Hagen Hultzsch (former CTO, Deutsche Telekom) Sidney Rittenberg (China consultant), Paulus Neef (former CEO Pixelpark), Christiane zu Salm (former GM, MTV + 9Live TV; Burda)

Prior experiences from start-up to going public.


International Team

Smaato Traction

• Addressing 25+ Million Mobile Users• Growing to 3 Billion AI’s in 200+ countries

• Carrier Grade Solutions • VC Funded: Series A – $3.5M

37500 %

YTD Growth


CONTACT WWW.SMAATO.COM

Harald Neidhardt

CMO & Co-Founder

Hamburg, Germany

EU: +49 40 3571 8388HQ: Redwood Shores, CAR&D: Hamburg, Germany

Smaato Company Profile

Technology

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