Smaato Mobile Advertising Trends 2011

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MOBILE ADVERTISING TRENDS 2011 © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

description

Sources: http://www.morganstanley.com/institutional/techresearch/pdfs/tenquestions_web2.pdf http://www.ctiadvertising.com/2010/12/03/mobile-trends-2011/ http://www.focus.com/briefs/marketing/top-10-hot-mobile-trends-2011/ http://samples.imirus.com/Mpowered/book/vMOB10/i2/p1

Transcript of Smaato Mobile Advertising Trends 2011

Page 1: Smaato Mobile Advertising Trends 2011

MOBILE ADVERTISINGTRENDS 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Page 2: Smaato Mobile Advertising Trends 2011

In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives.

With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising.

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Harald Neidhardt, CMO & Co-Founder, Smaato Inc.

Page 3: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

2011: Worldwide Mobile Ad Spend

$11.4 to $20 BillionSource: Merrill Lynch report

Page 4: Smaato Mobile Advertising Trends 2011

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“In 2011, more than 85% of the handsets shipped globally are expected to include a

browser”Source: Focus.com

“By 2013, mobile phones will overtake PCs as the most common Web access device

worldwide”Source: Merrill Lynch report

“Smartphone sales to pass computers in 2012”

Source: Morgan Stanley

Page 5: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Mobile Internet 3G Subscribers

USA

Japan

South Korea

Italy

UK

136.6 M

106.3 M

38.8 M

34.3 M

29.5 M

Germany 26.5 M

Spain 24.7 M

Indonesia 19.2 MSource: Morgan Stanley

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USA

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Page 7: Smaato Mobile Advertising Trends 2011

49 MillionAlready engaged with

advertising

12 MillionClicked on an ad and purchased an item

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

$1.24 BillionUSA Mobile Advertising revenues by

2011

USA Mobile Advertising Market Size

USA: World’s second largest mobile advertising market

mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper

Page 8: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

USA Mobile Advertising Market Size

$5 BillionUSA Mobile Advertising revenues by

2015mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪

smaato.com/whitepaper

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EUROPE

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Page 10: Smaato Mobile Advertising Trends 2011

$82 MillionSearch Advertising

$78 MillionBanner Advertising

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

$212 MillionEurope‘s Mobile Advertising revenues

by 2011

EUROPE Mobile Advertising Market Size

82 MillionEurope‘s Mobile Internet Users by 2011

mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper

Page 11: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

EUROPE Mobile Advertising Market Size

$1.3 BillionEurope‘s Mobile Advertising revenues

by 2015mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪

smaato.com/whitepaper

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ASIA

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Page 13: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

$1.5 BillionMobile Advertising spend in Asia

ASIA Mobile Advertising Market Size

16 BillionMobile Page Impressions per day in Asia

2010

2 BillionAsia Mobile Population

433 MillionAsia Mobile Internet

Population

mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper

Page 14: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

ASIA Mobile Advertising Market Compared

$1.5 BillionMobile Advertising spend in Asia

In m

illio

ns

mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper

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Mobile

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Page 16: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

37%25% 17

% 6%15%

Symbian Android Apple RIM OthersSource: Morgan Stanley, Q3, 2010

Mobile Operating Systems Market Share

Page 17: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Global Mobile App Market Value

Source: Chetan Sharma Consulting 2010

20092010

20112012

$0

$4,000

$8,000

$12,000

$16,000

$20,000

Europe North America South America Asia ME&Africa

In B

illio

n

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© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Global Mobile App Downloads

Source: Chetan Sharma Consulting 2010

20092010

20112012

0

20000

40000

60000

Europe North America South America Asia ME&Africa

In B

illio

n

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Smaato Metrics

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metrics.smaato.com

Page 20: Smaato Mobile Advertising Trends 2011

© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

Mobile Operating Systems Click Through Rate

Q1 Q2 Q30

50

100

150

200

250

SymbianiPhone / iPod / iPadAndroidWindows MobileBlackberryFeature Phones

Source: Smaato Metrics

The Index consists of the average CTR of all devices and this number is set to 100.

Page 21: Smaato Mobile Advertising Trends 2011

Download the Smaato White Papers at smaato.com/whitepaper

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Page 22: Smaato Mobile Advertising Trends 2011

Smaato Inc.San Francisco - Hamburg - Singapore

3 Lagoon Drive, Suite 170Redwood Shores, CA 94065T: +1 (650) 286 11 98F: +1 (650) 240 07 08

Gerhofstrasse 220354 Hamburg, GermanyT: +49 (40) 34 80 94 90F: +49 (40) 49 21 90 55

25 Duxton RoadSingapore 089489

www.smaato.com [email protected]

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© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.