Umberto Giraudo, PhDProduct Design Course Director

Think

What I am going to talk about

You are here to make use of the next 72 hours to make the difference, this is a big challenge and it is quite pointless to loose time in techniques you would have no time for: you are here to show how professional you can be and, possibly to tell the other side of what design really is.

My intention is to focus on the bigger picture and , hopefully, through the next days, have exciting opportunities to exchange ideas.

Where we are:

Why we are here:

Where we are going:

What is happening:

Why design matters:

design

How design happens:

What design is not (only) about:

Clichés:

Diktat:

Time & Challenges:

Targets & Constraints:

The task at hand:

The task at hand:

The task at hand:

The task at hand:

The strategy:

The opportunity:

The target:

The pride:

The method:

Know the language that you speakT-Shaped approachuser centred

The physical appeal:

The sense of design innovation: