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C O R P O R A T E I D E N T I T YO V E R V I E W

S I M P LY C H I C S T Y L I N G

C O R P O R A T E I D E N T I T Y

I N T R O D U C T I O N

O V E R V I E W

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O V E R V I E WC O R P O R A T E I D E N T I T Y S T U D Y

S I M P LY C H I C S T Y L I N G

Th i s i s a n o ve r v i e w o f t h e S i m p l y C h i c S t y l i n g c o r p o r a t e i d e n t i t y ( I D ) . Th e re i s o n l y t h re e o n e (1) p ro p o s e d d e s i g n c a n d i d a t e , w h i c h re f l e c t s t h e p e r s o n a l i t y a s s o c i a t e d a n d p o i n t - o f - v i e w o f t h e c o m p a n y.

Th e p ro p o s e d d e s i g n I D i s :1. R u n w ay M o d e l

T H O U G H T S O N D E S I G NTh e d e s i g n e x p l o r a t i o n l ay s t h e f o u n d a t i o n f o r S i m p l y C h i c S t y l i n g ( S C S ) t o c o m m u n i c a t e i t s p o i n t - o f - v i e w a n d t o b u i l d i t s b r a n d a n d a s s e r t i t s l e a d e r s h i p i n t h e c o m m u n i t y. Th i s o ve r v i e w i s p u re l y f o r d e m o n s t r a t i o n p u r p o s e s o n l y.

Th i s o ve r v i e w i s f o c u s e d m o re t o w a rd s t h e l o o k a n d f e e l o f t h e c o r p o r a t e i d e n t i t y a n d s y s t e m , a n d h o w i t f i t s w i t h S C S ’ s f u t u re . Th e o b j e c t i ve w a s t o c re a t e a n i d e n t i t y t h a t e x h i b i t s l o n g e v i t y , t h a t i s c l a s s i c , s i m p l e , a n d m e m o r a b l e . . . a l l w h i l e b e i n g f l e x i b l e , s i n c e t h e i n d u s t r y c o n s t a n t l y e vo l ve s . Th e s e c h a r a c t e r i s t i c s y i e l d s a s t ro n g , i d e n t i t y. C o l o r w a s u s e d i n t h e i l l u s t r a t i o n s t o d e m o n s t r a t e t h e f l e x i b i l i t y , a p p l i c a t i o n a n d i m p l e m e n t a t i o n o f t h e b r a n d i m a g e . F u r t h e r e x p l o r a t i o n a n d c o l o r p a l a t t e ’ s w i l l b e c o ve re d i n t h e n e x t p h a s e o f d e s i g n .

Th e p ro p o s e d d e s i g n h a s a c h i e ve d v a r i o u s g o a l s a n d p re s e n t s yo u w i t h a d i s t i n c t d e s i g n d i re c t i o n w h i c h w i l l h e l p g e t t o t h e n e x t l e ve l . Th e s e e x p l o r a t i o n s h ave a p e r s o n a l i t y t h a t i s s u i t e d t o b e i m p l e m e n t e d a c ro s s v a r i o u s m a r k e t i n g c o m m u n i c a t i o n s — f ro m c o r p o r a t e s t a t i o n e r y , s i g n a g e , t - s h i r t s , l a b e l s , b ro c h u re s , p o s t c a rd s a n d a d ve r t i s i n g , t o t h e we b a n d e ve n i n t e r i o r d e s i g n , a n d p ro v i d i n g a m e a n i n g f u l c o h e re n c e a n d re l e v a n c e .

A l l r i g h t s re s e r ve d . © 2 015 K O D E A s s o c i a t e s , I n c .

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1. R u n w ay M o d e l

I call it the runway model because I think this takes the cake. For starters, the name Simply, Chic, andStyling, all have meaning. By inserting periods after each word emphasizes the use even further andliterally punctuates the purpose of what Simply Chic Styling does. In addition to this, implementation ismore �exible, and can be used individually or together or a combination of. In the illustration to the left,the logomark is used highlighting ‘Chic’ and underplaying ‘Simply’ and ‘Styling.’ Other con�gurations need to be explored, but this illustrates how �exible and trendy this direction can be. �e words can bestacked as well, in cases where the horizontal left becomes an issue. Using the punctuation helps to understand the versatility of this logomark. �e font used is a throwback and removes any trend or styling of the business, and still exhibits a classic and clean look.

s s o c i a t e s , n c . . .