NSW INSTITUTE OF SPORT CORPORATE IDENTITY...

NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUALGuidelines for the use of the NSWIS and ClubsNSW corporate identity

CONTENTSIntroduction 1

The NSWIS Brand 1

NSWIS Purpose 2

NSWIS Values 2

Use of the NSWIS Brand 3

NSWIS Logo Usage 4

Incorrect Usage 7

NSWIS Colours 8

ClubsNSW Logo Usage 9

Incorrect Usage 11

ClubsNSW Colours 12

NSWIS & ClubsNSW Logo 13

Typography 14

Collateral 15

Photography 16

Stationary 17

A Final Word 19

INTRODUCTION

THE NSWIS BRAND

This guide has been established to ensure the correct usage and representation of the NSWIS brand.

Adherence to these guidelines ensures that the NSWIS brand is protected, that it maintains its integrity, strength and relevance and that it is always presented in an appropriate manner, consistent with our overall image, character and objectives.

For further information regarding the corporate identity manual, please contact the NSWIS Marketing Department on (02) 9763 0222.

The NSWIS Brand – More than our logo

As custodians of the NSWIS brand, it is our responsibility to ensure that we maintain its integrity.

Consistency of appearance is critical because the distinctiveness of a brand creates an impression in a way that information data cannot.

Our brand contributes to the profile and success of the Institute by adding value to NSWIS sport programs, NSWIS athletes and coaches and to the Institutes sponsors, partners and stakeholders. The stronger the NSWIS brand identity is, the stronger the Institute's commercial advantages will be.

Our corporate style guidelines apply to all marketing, promotional and other materials which make use of the NSWIS brand. They have been designed to ensure synergy across all NSWIS communications and to strengthen and enhance the renowned and respected NSWIS profile and its prestigious image.

Our corporate identity is one of the critical tools in maintaining the Institute’s reputation as a centre of sporting excellence. It has a powerful impact on how successful we are in communicating the NSWIS profile as a prestigious sporting organisation with a renowned and respected image.

NSWIS Corporate Identity Manual | 1


NSWIS VALUESThe foundation upon which our organisation is built.

EXCELLENCEWe are committed to achieving success across all operations through continuous improvement, innovation, efficiency and professionalism.

ETHICSWe will engage high standards of integrity, respect and fairness.

ACCOUNTABILITYWe demonstrate commitment and self-responsibility to nurture valued relationships and provide effective and efficient operations.

TEAM WORKWe collaborate through a team based approach, to deliver integrated and high quality outcomes.

SOCIAL RESPONSIBILITYWe undertake all activities in a socially responsible manner and support initiatives that create an eco-friendly environment.

NSWIS PURPOSECentral to the ongoing strength of the NSWIS is its commitment to excellence. Our purpose articulates the position of the NSWIS and encapsulates what the NSWIS delivers to its athletes and coaches, its supporters and sponsors and to its staff.

It is important that clear, consistent messages are relayed by the NSWIS athletes, coaches and staff at all times. The NSWIS brand must reflect the world class purpose of the Institute.

NSWIS PURPOSEThe NSWIS is a leading high performance sport Institute that provides world class coaching, services, and flexible, innovative training environments. In conjunction with a holistic approach to athlete welfare, career and educational assistance the NSWIS supports and develops targeted elite and emerging athletes to achieve their highest potential.

USE OF THE BRANDThe framework for use of the NSWIS brand, set out on the following pages, provides guidelines for any use of the NSWIS & ClubsNSW logos, including internal and external letterheads and other stationery, brochures, reports, publications, PowerPoint presentations, uniforms and signage.

Design elements that are critical to providing brand consistency are:

> Use and positioning of logo

> Typography

> The use of NSWIS colours

Design elements where there is some flexibility provided to suit individual publication requirements are covered.


NSWIS LOGO USAGE The NSWIS and ClubsNSW logo must always appear together.

All use of the NSWIS / ClubsNSW logos must be approved by the NSWIS Marketing department.

For copies of the correct NSWIS and ClubsNSW logos, go to: N:\Share\MARKETING\Logos

and/or contact the NSWIS Marketing Department on (02) 9763 0222.

The NSWIS logo is our corporate signature and is the primary graphic device we use to represent the Institute.

The NSWIS logo consists of two elements:

1. Typography forming the name style

2. “Swoosh” graphic symbol.

NSWIS / CLUBSNSW LOGOS

1. TYPOGRAPHY FORMING THE NAME STYLE

2. "SWOOSH" GRAPHIC SYMBOL


NSWIS LOGO USAGEThere are three versions of the NSWIS logo.

1. The primary versionThis version is to be used in all applications unless written permission to use another version is obtained from the NSWIS Marketing Department.

2. Without the words “NSW Institute of Sport”This version of the logo is for design and graphic purposes in signage, interiors, publications and where use of the complete logo would cause visual compromise (e.g. embroidered uniforms). This version of the logo must not be used without written permission and final ‘sign-off’ from the NSWIS Marketing Department.

3. The NSWIS letters onlyThis version of the logo, without words underneath the graphic or the "swoosh", must only be used where the size or material on which the logo is being reproduced would not permit clear reproduction of the words ‘NSW INSTITUTE OF SPORT’. This version of the logo must not be used without written permission and final ‘sign-off’ by the NSWIS Marketing Department.

1. THE PRIMARY VERSION

2. WITHOUT WORDS

3. NSWIS LETTERS ONLY


NSWIS LOGO USAGE 1. ON WHITE / LIGHT BACKGROUND

2. ON BLACK / DARK BACKGROUND

4. SOLID BLACK

5. MONOTONE / GREYTONE

3. WHITE / REVERSED


1. This version of the NSWIS logo is to be used in almost every instance and in preference over all other NSWIS logos.

2. The reversed version of the NSWIS logo is to be used in almost all occasions in which the NSWIS logo is to be placed on a dark background.

Other logo options below are only to be considered if the above two logos are inappropriate for a particular use.

3. The white NSWIS logo has been established for use when the NSWIS logo is to be placed on a light blue background or a multi coloured background and the above two logos cannot be clearly viewed.

4 & 5. Both of these options are rarely to be

used. An example of an appropriate usage of the NSWIS solid black logo would be when the logo needs to appear on a yellow background. Logos are not to be re-drawn or re-created manually or electronically.

No other versions of the NSWIS logo are to be used and will not be approved by the NSWIS Marketing Department.

INCORRECT USAGE1. The relationship between the name, style and

symbol must not be altered in any way.

2. The size, shape and position of these logos should not be altered.

3. The minimum height which the NSWIS logo must be reproduced is 20mm.

Logos are not to be re-drawn or re-created manually or electronically.

Any production of the logo, in bromide form or in electronic artwork form must be reproduced from the original master.

1. LOGO ELEMENTS

2. LOGO SIZE & SHAPE

3. MINIMUM HEIGHT

20mm


NSWIS COLOURSThe core colours for the NSWIS are the NSWIS Dark Blue, the NSWIS Light Blue and the NSWIS Yellow and the NSWIS Uniform Blue.

We have provided several palettes for publishers and producers of promotional material that provide colour guidance.

The NSWIS light blue varies considerably in reproduction, dependent upon the fabric or material being used. Consultation with the NSWIS Marketing Department is mandatory. This will ensure that the end result truly represents the NSWIS brand.

NSWIS DARK BLUE

PANTONEPMS 072CMYKC 100 M 85 Y 0 K 0RGB (for onscreen use only) R 25 G 10 B 170

NSWIS LIGHT BLUE


NSWIS YELLOW


NSWIS UNIFORM BLUE

PANTONEPMS 289CMYKC 100 M 76 Y 10 K 65 (RGB (for onscreen use onlyR 0 G 34 B 68


CLUBSNSW LOGOThe NSWIS and ClubsNSW logo must always appear together.

All use of the NSWIS / ClubsNSW logos must be approved by NSWIS Marketing Department who will seek approval from ClubsNSW on your behalf.

For copies of the correct ClubsNSW logos, go to: N:\Share\MARKETING\Logos

For logo approval please contact the NSWIS Marketing Department on (02) 9763 0222.

The ClubsNSW logo consists of three elements:

1. Partner type

2. Logotype "ClubsNSW"

3. Colour Strokes

NSWIS / CLUBSNSW LOGOS

1. PARTNER TYPE

2. LOGOTYPE "ClubsNSW"

CLUBSNSW LOGO

3. COLOUR STROKES


CLUBSNSW LOGO 1. ON WHITE / LIGHT BACKGROUND

2. ON BLACK / DARK BACKGROUND

4. SOLID BLACK

3. WHITE / REVERSED


1. This version of the ClubsNSW logo is to be used in almost every instance and in preference over all other versions of the ClubsNSW logo.

2. The reversed version of the ClubsNSW logo is to only be used on black backgrounds.

Other logo options are only to be considered if the above two logos are inappropriate for a particular use.

3. The white logo is only used when the logo needs to appear on a dark-coloured background. If the background, for example, is a solid blue or a dark photographic image/texture, then the white logo is required.

4. The black logo is used if the logo needs to appear on a light-coloured background. If the background, for example, is a solid yellow or a light photographic image/texture, then the black logo is required.

No other versions of the ClubsNSW logo are to be used and will not be approved by the NSWIS Marketing Department.

INCORRECT USAGE

1. The logo should be used as one unit comprising the symbol, the logotype and the partner type. Neither the symbol, the logotype nor the partner type should be separated.

2. The proportions of the logo are set. Specific spacing and positioning of both the symbol, the logotype and the partner type must remain as supplied. The symbol and logotype should not be retraced, redrawn, retypeset or modified in any way.

3. The logo must not be reproduced any smaller than 40mm in width.

4. The ClubsNSW logo must be no larger than 80% of the size (height) when compared to the NSWIS logo that it is appearing with.

1. LOGO ELEMENTS

2. LOGO SIZE & SHAPE

3. MINIMUM WIDTH

40mm


4. NSWIS / CLUBSNSW LOGOS SIZES

COLOURSCLUBSNSW BLUE

CLUBSNSW ORANGE

CLUBSNSW BLACK



PANTONEBlackCMYKC 0 M 0 Y 0 K 100RGB (for onscreen use only) R 38 G 28 B 2


The following palettes have been provided for publishers and producers of promotional material that provide colour guidance.

Consultation with the NSWIS Marketing Department is mandatory as they will contact ClubsNSW for approval on your behalf.

NSWIS & CLUBSNSW LOGO

Co-Branding with ClubsNSW

ClubsNSW is the Principal Partner of the NSWIS and the NSWIS logo is always to be used in conjunction with the ClubsNSW logo.

The following versions highlight the two different ways of positioning these logos.

The ClubsNSW logo must be 80% of the size (height) of the NSWIS logo.

1. HORIZONTAL VERSION

2. VERTICAL VERSION


CLUBSNSW SIZE

80%

TYPOGRAPHYTypography is one of the cornerstones of brand identity. Therefore, consistency and adherence to the following type style specifications is essential and mandatory.

Univers 55 is our preferred font and should be used on all occasions unless otherwise approved.

The alternative fonts provided on this page may only be used when Univers 55 is unsuitable.

To ensure all documents produced by the NSWIS are viewable on all computers, the user must download Adobe Reader. For more information and to download Adobe Reader, please visit the Adobe website.

UNIVERS 65 BOLD

UNIVERS 65 BOLD OBLIQUE

UNIVERS 75 BLACK

UNIVERS 75 BLACK OBLIQUE

UNIVERS 45 LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789

UNIVERS 55ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789

UNIVERS 55 OBLIQUEABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789





COLLATERALPublications / Promotional Material / Powerpoint

The NSWIS has a selection of marketing collateral available for presentations, proposals and other purposes.

For NSWIS employees this collaterl is available at:

N:\Share\MARKETING\Design templates & Stationary

Each of these templates have been created with the NSWIS brand in mind. We encourage the use of these templates to ensure a consistent NSWIS brand. If you feel there is not a sutiable template available please contact the NSWIS and we can look at making one.

External suppliers have flexibility in their choice of imagery and materials, although all imagery must reflect the brand and tone of the NSWIS. If you would like more information on using the NSWIS marketing collateral please contact the NSWIS Marketing Department.

Powerpoint


Booklet Template

PHOTOGRAPHYThe NSWIS commission photographers or use approved photography suppliers as appropriate. The NSWIS has an ongoing relationship with Getty Images in which we can access the Getty Images database.

If an NSWIS employee would like to access a Getty Images photo, please contact the NSWIS Marketing Department. At no point can these be passed onto or used by an external stakeholder.

All photographs have copyright restrictions, therefore all use of images must be approved by the NSWIS Marketing Department.

You can not download or utilise an image from a website for use without the photographers permission.

The use of photos when representing the NSWIS brand is very important. If you are unsure if the photo is suitable quality or would like to find a suitable photo please contact the NSWIS Marketing Department.

PHOTOGRAPHY

High Quality

Low Quality


STATIONARYThe NSWIS business cards, letterheads, ‘with compliments’ slips, envelopes, labels and all other stationary material presents a positive visual message that reinforces the NSWIS brand. The correct NSWIS / ClubsNSW signature logos must be used on all such material.

This stationary allows the NSWIS to repesent a consistent corporate image, should you require NSWIS stationary please contact the office administrator.

The NSWIS has a templated NSWIS signature that is available for use by all NSWIS employees. The template allows you to insert all your contact details. For more information in setting up your email signature please contact the NSWIS IT Department.

To obtain any of this stationary, please contact the office administrator.

NSWIS BUSINESS CARD - BACK

NSWIS BUSINESS CARD - FRONT


WITH COMPLIMENTS SLIP

LETTERHEAD

• TELEPHONE +61 2 9763 0222 • FACSIMILE +61 2 9763 0250

PO BOX 476 SYDNEY MARKETS NSW 2129 AUSTRALIA

BUILDING B, LEVEL 1, 6 FIGTREE DRIVE SYDNEY OLYMPIC PARK NSW 2127 AUSTRALIA

ABN 97 946 780 986

“PROUDLY SUPPORTED BY THE NEW SOUTH WALES GOVERNMENT”

www.nswis.com.au

www.nswis.com.au

• TELEPHONE +61 2 9763 0222 • FACSIMILE +61 2 9763 0250 PO BOX 476 SYDNEY MARKETS NSW 2129 AUSTRALIA BUILDING B, LEVEL 1, 6 FIGTREE DRIVE SYDNEY OLYMPIC PARK NSW 2127 AUSTRALIAABN 97 946 780 986“PROUDLY SUPPORTED BY THE NEW SOUTH WALES GOVERNMENT”

STATIONARY


A FINAL WORDThe NSWIS corporate identity is a critical tool in maintaining the Institute’s reputation as a centre of sporting excellence. It has a powerful impact on how successful we are in communicating the NSWIS profile as a prestigious sporting organisation with a renowned and respected image.

Staff members and other parties that have been granted permission to utilise the NSWIS and ClubsNSW insignia are strongly encouraged to refer to this document on every occasion that they utilise the NSWIS and ClubsNSW logos.

All use of the NSWIS and ClubsNSW logo must be approved by the NSWIS Marketing Department prior to use.


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