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Government of the Northwest Territories
Visual Identity Program
September 2003
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 i
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Table of Contents
How to Use This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii
Terms Used in This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
Section 1:
Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 1 Tab
What is a Visual Identity Program and Why Do We Need One? . . . . . . . . . . . . . . . . . . .1.01
Where Did the GNWTs Visual Identity Program Originate? . . . . . . . . . . . . . . . . . . . . . . .1.02
Section 2:
Introduction to the GNWT Visual Identity Program . . . . . . . . . . . .Section 2 Tab
What is Involved in the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01
Who Does the Visual Identity Program Apply To? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01
Who is Responsible for the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . .2.02
Visual Identity Program Principles and Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.03
Section 3:
Visual Identity Program Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 3 Tab
Approved Logos of the Government of the Northwest Territories . . . . . . . . . . . . . . . . . . 3.01
Approved Logo Signatures and Their Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.05
Section 4:
Program Symbols and Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 4 Tab
Program Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.01
Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.06
Section 5:
Other Approved Symbols of the GNWT . . . . . . . . . . . . . . . . . . . . . . . . . Section 5 Tab
Visual Identity of the Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.01
Official Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.02
Section 6:
Approved Logo Formats and Signatures . . . . . . . . . . . . . . . . . . . . . . . . Section 6 TabGovernment of the Northwest Territories with Polar Bear Graphic . . . . . . . . . . . . . . . . . .6.01
Government of the Northwest Territories with Territorial Shield Graphic . . . . . . . . . . . . . .6.02
Northwest Territories Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.03
A Program of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.04
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TableofContents
Aboriginal Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.05
Education, Culture and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.06
Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07
Executive Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07
Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.08
Financial Management Board Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.09
Health and Social Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.10
Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.11
Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.12
Municipal and Community Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.13
Public Works and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.14
Resources, Wildlife and Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.15
Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.16
Regulatory Boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.17
Section 7:
Application of Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 7 Tab
Materials With Prescribed Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.01
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.02
Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.06
Letter Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.08
Large Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.10
Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.11
Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.12
Web Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.13
Materials With Recommended Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.14
Vehicle Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.15
Shoulder Flashes for GNWT Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.16
Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.17
Materials With Optional Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.18
Fax Cover Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.19
Printed Materials (Brochures, Programs, Posters, Newsletters, etc.) . . . . . . . . . . . . .7.20
Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.22
Banners and Trade Show Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.23PowerPoint and CD ROMs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.24
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . End Tab
Government Bodies Captured Under Visual Identity Program . . . . . . . . . . . . . . . . . . . App 1
Application for Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . App 2
Application to Retain Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .App 3
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 iii
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How to Use This Manual
The Visual Identity Program manual is designed to make it easy for you to apply the Visual
Identity Program. Throughout this manual, which is also available on the GNWT website at
http://www.gov.nt.ca/research/publications/index.html, the following icons are used to
help you find information quickly and easily.
This icon identifies information important or critical to proper
application of the Visual Identity Program.
This icon identifies things to be avoided when applying the Visual
Identity Program.
This icon will point you to where you can find additional information orguidance in applying the Visual Identity Program.
The manual is composed of eight sections and a CD-ROM as follows:
Background
This section provides a context for the Visual Identity Program to help users understand
the purpose of visual identity programs in general, and why the GNWT Program was
established.
Introduction
This section provides information on how the GNWT's Visual Identity Program works, the
principles and guidelines on which the Program is based, and who is responsible for the
Program.
Highlights
This section answers the most commonly-asked questions about how to apply the Visual
Identity Program. It serves as an 'executive summary' of the Visual Identity Program. This
section should be consulted first. If you require more in-depth information, you will be able
to find it in other sections of the manual.
Program Symbols and Partnerships
This section details the process to be followed in applying for program symbols and
identifies criteria that will be considered in approving program symbols. It describes what
program symbols are and outlines how approved program symbols can be used. This
section also provides direction and advice on how the Visual Identity Program should be
applied when the GNWT provides funds for, or otherwise participates in, initiatives in
partnership with other governments or organizations.
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Official Symbols
This section identifies official symbols of the Northwest Territories. The symbols identified in
this section are noted for information, but they fall outside of the Visual Identity Program.
Approved Logo Formats and Signatures
This section provides examples of all approved versions of the polar bear and territorial
shield logos.
Application of Logos
This section provides examples of how the polar bear and the territorial shield logos should
be applied to materials that are commonly produced by the Government of the Northwest
Territories. Here you will find detailed instruction on logo placement, sizing, and printing
specifications.
Appendix
The appendix includes a list of organizations associated with the territorial government, andidentifies whether the Visual Identity Program applies to the organization. Any organization
related to the GNWT that is not included in the appendix should contact the Department of
Executive, Corporate Communications and Protocol Division for further advice.
Also included in the Appendix are forms to apply for approval to produce or retain a
program symbol.
CD ROM
The CD ROM provides samples of all approved versions of the polar bear and territorial
shield logos in both PC and Macintosh formats. These logos are provided in the following
formats: eps, bmp, jpeg, and gif.
Need Help?
If you have questions on how to apply the Visual Identity Program,
please consult your department's communications co-ordinator.
Your department's communications co-ordinator is responsible for
ensuring that the Visual Identity Program is properly applied to all
materials produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can also provideadvice and assistance in applying the Program.
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Terms Used in this Manual
The terms below may be used differently in other contexts. The definitions given here relate
to what they mean in this Visual Identity Program manual.
DepartmentA department refers to a department or ministry of the Government of the Northwest
Territories (GNWT), which reports directly to a Member of the Executive Council (i.e. a
Cabinet Minister). Examples of departments are the Department of Finance, Financial
Management Board Secretariat and the Ministry of Aboriginal Affairs. The Visual Identity
Program applies to all departments. The Visual Identity Program does not apply to the NWT
Housing Corporation or to other territorial Crown Corporations. (For more information on
government organizations that are exempt from the Visual Identity Program refer to
Appendix 1.)
Graphic
In this manual, agraphic is the picture element that accompanies the signature (wordelement) to form the logo. The polar bear graphic and the territorial shield graphic are
components of the official logos of the GNWT.
Logo
In this manual, the termlogo is used to describe the combination of graphic and signature
sanctioned under the Visual Identity Program.
Logos of the Government of the Northwest Territories
Thepolar bear graphic and the territorial shield graphic, when used together with the
appropriate signature, are the approved logos of the Government of the Northwest
Territories.
GNWT polar bear graphic GNWT territorial shield graphic
GNWT polar bear logo GNWT territorial shield logo
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Official Symbols
Several official symbols have been adopted by the GNWT. These symbols fall outside the
Visual Identity Program. Refer to Section 5 of this manual for more information on official
symbols.
Polar Bear LogoThepolar bear logo is made up of the polar bear graphic, used together with the
appropriate signature.
The polar bear logo is used by GNWT departments. This logo is a registered trademark of
the GNWT. Use of this logo is restricted to the GNWT unless otherwise licensed by the
government for use by third parties. This Visual Identity Program manual sets out the rules
surrounding how the polar bear logo is to be used by employees of the Government of the
Northwest Territories.
Program Symbol
Aprogram symbol is a standardized graphic identifier for a
program of the GNWT. Departments, divisions and offices of
government are not programs and, as such, cannot have
program symbols. In order to have a program symbol, theprogram must meet specific criteria. These criteria are
outlined in Section 4 of this manual and will be used when
granting approval for program symbols. Approved program
symbols must be accompanied by theA Program of the
Northwest Territories signature.
Signature
Asignature is the word element that accompanies the graphic to form the logo. The Visual
Identity Program provides a signature for each department and for certain regulatory boards
(e.g., Liquor Licensing Board). There is also a Northwest Territories signature and a
Northwest Territories Canada signature. Direction on which signature to use and when touse it is included in Section 3 of this manual.
Symbol
In this manual, the termsymbol is used to mean any visual identifier that has status under
the Visual Identity Program, but which is not an approved logo of the GNWT. Two types of
symbols identified in this manual are program symbols and official symbols.
polar beargraphic
Government of theNorthwest Territoriessignature
GNWT logo
GNWT program signature
The polar bear graphic and signature always appear as a unit.!
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Territorial Shield Logo
The territorial shield logo is made up of the territorial shield graphic, used together with the
appropriate signature. It is the approved logo of Members of the Executive Council, the
Department of Executive and the Legislative Assembly.
Visual Identifiers
Visual identifiers are graphic elements or words, or some combination of these, which are
used as visual cues to represent an organization, activity, or thing. Visual identifiers arereferred to by many names, including icon, brand, mark and wordmark. Some of the terms
used in this manual to define specific types of visual identifiers are logo, symbol, graphic,
and signature.
Visual Identity
The Government of the Northwest Territories visual identityis the visual shorthand that is
the publics cue to identifying with the organization and all that it represents. The GNWT's
visual identity helps those people served by government to access government services,
to identify accountability and to give credit for government services. Visual identity also
provides a mechanism by which government employees can identify with a unified
organization that supports a culture of corporate teamwork and partnership.
A strong, consistent visual identity reinforces the image of the GNWT within the Northwest
Territories, throughout Canada and around the world.
Visual Identity Program
The Visual Identity Program sets out how the polar bear and territorial shield logos are to
be used to promote a strong and consistent visual identity.
territorial shieldgraphic
Government of theNorthwest Territoriessignature
GNWT territorial shield logo
The territorial shield graphic and signature always appear as a unit.!
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Section 1:Background
What is a Visual Identity Program and Why Do We
Need One?
In governments across Canada and around the world, and throughout the corporate
community, visual identity programs are used to ensure a professional, consistent,
identifiable and professional image for an organization.
What is visual identity? It is the sum of all perceptions that an organization's clients hold
about that organization. These perceptions are embodied in a visual identifier or set of
visual identifiers that represent the organization. An organization's identity is a combination
of its vision, business objectives, the strategies and initiatives used to reach its goals and
the shared values of the organization and its people. Corporate image is the embodiment of
all of these attributes. It is all of the images and impressions that the organization's various
audiences come to associate with the organization over time. In other words, it is the visualshorthand that is the public's cue to identifying with an organization and all that it
represents.
The Government of the Northwest Territories' visual identity, embodied in the polar bear and
the territorial shield logos, is the visual cue that people and businesses use to identify with
the territorial government. While the GNWT's polar bear logo is central to its visual identity,
visual identity is much more than simply the logo. Visual identity encompasses the
consistent and recognizable use of that logo to create:
Credibility
- to project a professional image;
Accountability and Credit
- so that residents of the Northwest Territories and people outside the Territories
know who they are dealing with when communicating with the territorial government;
and
Identity
- which allows residents of the Northwest Territories to identify with their government.
The visual identity of the Government of the Northwest Territories helps the people served
by government to identify and access GNWT services, and to identify accountability and
give credit for government services. The GNWT's visual identity also provides a mechanism
by which government employees can identify with a unified organization that supports a
culture of internal teamwork and partnership.
The GNWT has developed significant recognition value (brand equity) in its approved logos
through their use over time. This strong, consistent visual identity reinforces the image of
the Government of the Northwest Territories within the Northwest Territories, throughout
Canada and around the world.
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Who is Responsible for the Visual IdentityProgram?
The Visual Identity Program has been endorsed by the Premier and Executive Council of
the Northwest Territories under the authority of GNWT Communications Policy 11.21.
Public servants, at different levels of government, have responsibility andaccountability for compliance with the Visual Identity Program:
Individual employees or groups who initiate projects, where the
GNWT is represented, are responsible forconsulting with their
departmental communications co-ordinators to ensure proposed
initiatives comply with the Visual Identity Program.
Departmental communications co-ordinators are responsible for understanding how
and when the program should be applied, and for acting as 'in-house' consultants in
the development of all public materials and signage. In this way, each department's
communications co-ordinator is responsible for ensuring the Visual Identity Program
is complied with at the departmental level.
While the communications co-ordinator is responsible, the Deputy Minister of each
department is ultimately accountable for proper application of the Visual Identity
Program in materials coming from the department.
The role of the Department of Executives Corporate Communications and Protocol
Division is to monitorhow the Visual Identity Program is being applied, to assist
departments in understanding their responsibilities in applying the Program and provide
advice on interpreting what is acceptable under the Visual Identity Program.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20032.02
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Introductiontothe
GNWTVisualIdentityProgram
(Approve and endorse Program)CABINET
(Accountable for compliance)DEPUTY MINISTER
(Responsible for compliance)
(Monitor compliance)DEPARTMENT OF EXECUTIVE
DEPARTMENTALCOMMUNICATOR
PROJECT INITIATORWITHIN DEPARTMENT
(Responsible for consulting withdepartmental communicator)
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Visual Identity Program Principles and Guidelines
Principles
All rules and guidelines in this manual have been developed in keeping
with the principles of the Visual Identity Program. They provide the
underlying foundation for applying the Program, and will ensure a
strong, consistent, clear and identifiable presence for the GNWT. Theseprinciples are similar to principles used in the visual identities of other
corporations and governments.
All GNWT communications must be easily identified as communications of the territorial
government, through the use of the appropriate approved logo.
The polar bear logo is the approved logo of GNWT departments.
The territorial shield logo is the approved logo of Members of the Executive Council
(Cabinet Ministers), the Department of Executive and Legislative Assembly.
The polar bear and territorial shield logos have supremacy over any other visual
identifiers in government communications. Departmental logos are not permitted.
Program symbols can be used only if approved in advance.
Departmental communications co-ordinators are responsible for ensuring that the Visual
Identity Program is properly applied.
Deputy Ministers are accountable for their department's compliance with the Visual
Identity Program.
The Department of Executive, Corporate Communications and Protocol Division,
manages the Visual Identity Program and monitors government-wide compliance.
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Guidelines
The Visual Identity Program is based on the following general guidelines:
Identification
All GNWT communications materials should be easily identified as being authored by
the government through the appropriate 'branding' of these materials. This is achieved
through the proper application of the polar bear or territorial shield logos, as
appropriate.
Polar Bear and Territorial Shield Logos
The primary polar bear logo and territorial shield logo is the logo incorporating the
Government of the Northwest Territories signature. This is the default logo to be used
on materials produced by the GNWT.
As an alternate to this primary signature, several other authorized signatures may also
be used. Information on these signatures and their use is found in Section 6.
Clear Area
To maintain the integrity of the polar bear and territorial shield logos, the surrounding
area must be kept free of other graphic elements such as type, marks or distracting
background features. This rule applies to logos reproduced in positive, reverse, colour
or black and white versions.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20032.04
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GNWTVisualIdentityProgram
Example of polar bear
logo clear area.
Example of territorial shield
logo clear area.
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Partnerships
Where the GNWT partners with one or more other organizations on communications, a
GNWT logo must appear whenever and if ever any of the partner organizations' logos
appear. For further information on applying the Visual Identity Program in partnerships,
see Section 4.
Programs Programs of the government may have their own visual
identifiers. Such symbols must be approved by the Visual
Identity Program Deputy Ministers Steering Committee before
they can be used. When program symbols are used they must
be accompanied by the polar bear logo incorporating the
A Program of the Northwest Territories signature. For further
information on using program symbols, see Section 4.
Prominence
The polar bear and territorial shield logos must be positioned where they can be easily
seen, such as the front cover of a publication. They must also be reproduced in a size
large enough to be easily legible for the reader. Minimum acceptable size will vary,depending on the medium.
Size
In general, the polar bear and territorial shield logos, when used on materials to be
professionally printed or reproduced, should be produced no smaller than 35% of the
logo supplied on the enclosed CD ROM, approximately 3/8 (.95cm).
When theA Program of the Northwest Territories signature is used on small items
(e.g. brochures or newsletters), the logo should be no smaller than 1/2 the size of the
program symbol it accompanies, and should be reproduced no smaller than 3/8
(.95cm) high. On large items (e.g. banners, signage or displays) the logo should be
prominently displayed, clearly visible and no smaller than 1/8 the size of the programsymbol.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 2.05
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GNWT program signature
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Section 3:Visual Identity ProgramHighlights
Approved Logos of the Government of theNorthwest Territories
Do...
Use the appropriate GNWT approved logos, in the proper fashion,
on all communications materials produced by the territorial
government.
Consult with your departmental communications co-ordinator for
advice on how to apply the Visual Identity Program.
Use the CD ROM included with the Visual Identity Manual to ensureyou are using an approved logo and signature.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 3.01
S t i 3
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H i h l i h t
!
Polar bear logo positive black and whiteUsed by government departments and other
government bodies. The GNWT polar beargraphic and text are inblackonly, whenprinting documents with black ink.
Polar bear logo reverse on one colourUsed by government departments and other
government bodies. The GNWT polar bear graphicand text are used inreverse on a dark background.
Polar bear logo positive 2 colourUsed by government departments and other
government bodies. The GNWT polar bear graphicmust be in Process Blueand text inblack.
Polar bear logo positive 1 colourUsed by government departments and
other government bodies. When producingdocuments in a single colour other than
black, the GNWT polar bear graphic andtext can be printed in thesame Pantone
colouras the document.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20033.02
Section3
VisualIden
tityProgram
Highlights
Territorial shield logo blackUsed by Members of the Executive Council(Cabinet Ministers), the Legislative Assembly
and the Department of Executive, the territorialshield and text are inblackonly when
printing documents with black ink.
Territorial shield logo reverseUsed by Members of the Executive Council(Cabinet Ministers), the Legislative Assembly
and the Department of Executive,the territorial shield and text are
used inreverse on a dark background.
Territorial shield logo 4 colour process(full colour)
Used by Executive Council (Cabinet Ministers)and the Department of Executive, the
territorial shield and text are printed usingthe 4 colour printing process.
When offset printing is not possible (e.g. pins,flags, embroidery, etc.), this logo can also
be printed in Pantone colours:
Reflex blue Pantone 485 red
Pantone 341 green Pantone 123 yellow
black
Territorial shield logo 1 colourUsed by Members of the Executive Council(Cabinet Ministers), the Legislative Assembly
and the Department of Executive. When producingdocuments in a single colour other than black,
the territorial shield and text can be printed in thesame Pantone colouras the document.
Territorial shield logo greenUsed by the Legislative Assembly, the territorial
shield and text are in Pantone 348 green.
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Don't...
...distort ...change the font
...use any elementas an outline
...re-arrange any elementof the logo/signature
...reproduce ina screen
...reproduce so smallas to be illegible
...use the polar bear graphic withoutthe appropriate GNWT signature
...use colours other thanProcess Blue for 2 colour logo
...combine with othergraphic elements
X
...use the polar bear logo withoutthe circle in the background
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Approved Logo Signatures and Their Use
Territorial Shield Logo
Use the logo in full colour on business cards, letterhead and other applications used by or
originating from the Executive Council (Cabinet Members) or the Department of Executive.
Use the logo in Pantone 348 green on business cards, letterhead and other applications
used by or originating from the Legislative Assembly.
Polar Bear Logo
Use the Government of the Northwest Territories signature
when an initiative has government-wide application or when
more than one GNWT department has participated in the
initiative being communicated. This prevents several
different GNWT logos from appearing on a single item. Use
this logo when the logo will be reproduced in such a small
size that departmental signatures will become illegible.
Use the department signature to recognize initiatives
undertaken by a single department whenever possible. Use
the polar bear with the appropriate departmental signature.
The Government of the Northwest Territories Canada
signature is a promotional signature, intended for national
and international audiences. For communication initiatives
with audiences outside the Northwest Territories this logo
signature may be used.
Using Program Symbols
TheA Program of the Northwest Territories signature
must be used whenever an approved program symbol is
used. This program signature must appear on the same
page as, and in proximity to, the program symbol.
Some GNWT programs may have an approved symbol. Before aprogram symbol can be used or initiated, an application for the
program symbol must be submitted, reviewed and approved by the
Visual Identity Program Deputy Ministers Steering Committee.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 3.05
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GNWT Canada signature
GNWT signature
Example ofdepartmental signature
A Program of the NorthwestTerritories signature
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20033.06
Section3
VisualIden
tityProgram
Highlights
All program symbols approved by the Deputy Ministers Steering Committee will be
submitted for Cabinet endorsement. The Department of Executive, Corporate
Communications and Protocol Division, is responsible for managing this approval process.
See Section 4 of this manual for further information on applying, obtaining approval for, and
using program symbols.
Partnerships with Other Organizations
Where the Government of the Northwest Territories partners with another organization, a
version of the polar bear logo must appear whenever and if ever any of the partner
organizations logos appear. All logos should have equal prominence. A new symbol can be
used to represent partnership initiatives, in place of the partners individual logos.
It is important to establish an understanding among all partners, before the project
proceeds, regarding how partners logos will be used on communications associated with
the initiative. Your departments communications co-ordinator, or the Department of
Executive, Corporate Communications and Protocol Division, can provide you with advice in
this regard.
See Section 4 of this manual for further information on how the GNWT'S Visual Identity
Program should be applied to projects funded by the Government of the Northwest
Territories or undertaken in partnership with other organizations.
Partnerships with Other GNWT Departments
Use the polar bear logo incorporating the Northwest Territories signature on all
communications materials presented jointly by two or more departments. This prevents
several different versions of the GNWT logos from appearing on a single item.
Section 6 of this manual provides samples of all approved versions of the polar bear andterritorial shield logos. These include the Northwest Territories signature, departmental
signatures and select signatures for regulatory boards of the GNWT. Please consult the
Corporate Communications and Protocol Division for further information regarding approved
logo signatures. These logos are available by department on the enclosed CD ROM in the
following formats: eps, bmp, jpeg, and gif.
As well as showing approved variations of the logos, the examples in Section 7 illustrate
proper use of the polar bear and territorial shield logos in common applications.
Need Help?
If you have questions on how to apply the Visual Identity Program,
please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can also provide
advice and assistance in applying the Program.
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Section 4:Program Symbols andPartnerships
Program Symbols
A distinct visual identity can be a valuable part of a well-designed communications strategy.
However, developing a visual identifier is no guarantee of program recognition or effectiveness.
The benefit of a visual identifier comes from establishing recognition value; from being
memorable. This depends on the design of the identifier, how consistently it is used, and
what exposure it receives over a given period of time. The recognition value (called brand
equity) of an identifier, like the polar bear logo, comes from decades of consistent use and the
hundreds of thousands of times the logo has been seen by the public. This kind of brand
equity is built over time, at great expense, and it has great monetary and symbolic value.
The existence of too many symbols is contrary to the purpose of a strong Visual Identity
Program by creating a clutter of competing images that obscure government identity,
authorship and ownership. And every new symbol costs money to develop, implement and
maintain.
The objectives of most GNWT communications initiatives can be met without developing
new visual identifiers. Programs and campaigns can achieve a distinct visual look through
consistent use of typography, format, colour, illustration and other elements of good design
e.g. mastheads, design themes, etc. In GNWT communications, the visual identifier approved
for use is the polar bear logo or, where appropriate, the territorial shield logo.
Departments, divisions and offices of government are not programs and,
as such, cannot have program symbols.
Whats the difference between logos, program symbols and design
themes?
A logo or program symbol is a combination of graphic and signature (words) that are used, over
time, to develop enduring recognition value or brand equity. A program symbol is, for all intents
and purposes, a logo that has been ascribed a specific status under the Visual Identity Program.
As such, a program symbol cannot be used in lieu of the GNWTs official logos. However, with
appropriate approval, a program symbol may be used in addition to the polar bear logo.
Logo
Logos are approved for government-wide use to represent the GNWT or the Legislative Assembly.
Program Symbol
Program symbols are approved for specific use within the organization to represent a program orinitiative of government. It must appear with the polar bear logo with A Program ofsignature.
Design Theme
A design theme is the use of good and consistent design in communications in order to be
visually appealing. It involves much more than a single icon. It is the combination of all graphic
elements, layout, colour and typography that together create a look for a page, poster, or
communications piece. It is not intended to have enduring recognition value. It is not intended to
visually represent an organization. Therefore, mascots or characters, and stylized depictions of
division names or functions, are not design themes.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20034.02
Section4
ProgramSy
mbolsandPartnerships
Using Program Symbols
When a program symbol is approved, it will not replace the approved government polar
bear logo. Rather, the program symbol must be accompanied by the polar bear logo
incorporating theA Program of the Northwest Territories signature.
When an approved program symbol is used, it must be accompanied
by the polar bear logo incorporating the A Program of the NorthwestTerritoriessignature. On small items (e.g. brochures or newsletters) the
program signature must appear on the same page as, and in proximity
to the program symbol. It should be no smaller than 1/2 the size of the
program symbol, and should be reproduced no smaller than 3/8
(.95cm) high. On large items (e.g. banners, signage or displays) the
program signature should be prominently displayed, clearly visible
and no smaller than 1/8 the size of the program symbol.
!
Sample flyer cover showing a sample program symbolaccompanied by theA Program of the Northwest Territoriessignature.
PROGRAM
SYMBOL
Haec disserens qua de re agatur et in
quo causa consistat non videt. Non enim
si alii ad alia propensiores sunt propter
causas naturales et antecedentes, idciro
etiam nostrarum voluntatum atque appe-
titionum sunt causae naturales at
antecedentes; nam nihil esset in nostra
potestate si res ita se haberet. Nunc vero
fatemur, acuti hebetesne, valentes imbe-cilline simus, non esse id in nobis, qui
autem ex eo cogi putat ne ut sedeamus
quidem aut ambulemus voluntatis esse, is
non videt quae quamque rem res conse-
quatur. Non enim si alii ad alia propen-
siores sunt propter causas naturales et
antece dentes, idciro etiam nostrarum
voluntary mbulemus voluntatis esse, is
non videt.
Haec disserens qua de re agatur et in
quo causa consistat non videt. Nonenim si alii ad alia propensiores sunt
propter causas naturales et ante ced
entes, idciro etiam nostrarum volunta-
tum atque appetitionum sunt causae
naturales at antece dentes; nam nihil
esset in nostra potestate si res ita se
haberet. Nunc vero fatemur, acuti hebet
esne, valentes imbecilline simus, non
esse id in nobis, qui autem ex eo cogi
putat ne ut sedeamus quidem aut
ambulemus voluntatis esse, is non videt
quae quamque rem res consequatur.
Haec disserens qua de re agatur et in
quo causa consistat non videt. Non
enim si alii ad alia propensiores sunt
propter causas naturales et antece
dentes, idciro etiam nostrarum volunta-
tum atque appetitionum sunt causae
naturales at antecedentes; nam nihil
esset in nostra potestate si res ita se
haberet. Nunc vero fatemur, acuti
hebetesne, valentes imbecilline simus,non esse id in nobis, qui autem ex eo
cogi putat ne ut sedeamus quidem aut
ambulemus voluntatis esse, is non videt
quae quamque rem res consequatur.
Haec disserens qua de re agatur et in
quo causa consistat non videt. Nunc
vero fatemur, acuti hebetesne, valentes
is esse, is non videt quae quamque rem
res quamque rem res.
Flyer Title
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Obtaining Authorization for a Program Symbol
Program symbols used to represent government programs will only be authorized if a
strong communications need can be demonstrated. Before it can be used, a program
symbol must be reviewed and approved by the Visual Identity Program Deputy Ministers
Steering Committee and endorsed by Cabinet.
To facilitate the review and approvals process, departments are encouraged to establish an
internal process for vetting applications. This process should include consultation with the
departmental communications co-ordinator and approval by the Deputy Minister. The
process should be undertaken, and the application submitted, BEFORE a program symbol
is designed. Program symbols already in use by departments prior to the implementation
of this manual must also be submitted for approval to allow for their continued use.
Process for Authorizing Program Symbols
An assessment process is used to identify situations where existing
program symbols may continue to be used and where new program
symbols may be developed, based on clearly defined criteria applied
consistently across government. The Visual Identity Program DeputyMinisters Steering Committee must approve any proposed new program
symbols before they are developed. Therefore, departments should allow
sufficient lead-time in their planning for the approvals process. For new
program symbols, applications should be submitted and considered
BEFOREthe symbols are developed.
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The process for applying
for approval of a program
symbol is as follows:
1. Complete Application for Program Symbol or Application to Retain ExistingProgram Symbol form and submit to Department of Executive, Corporate
Communications and Protocol Division. (Copies of these forms are included in
Appendix 2, on the CD ROM, and are available through the Department of
Executive, Corporate Communications and Protocol Division, and on the
Government of the Northwest Territories website.) It is recommended that the
Deputy Secretary of Communications and Protocol, Department of Executive be
consulted before completing an application form to get advice on whether the
initiative may fit within the criteria for a program symbol.
2. The Visual Identity Program Deputy Ministers Steering Committee will reviewthe application against the established criteria for program symbols (see next
page). The applicant will be advised by the Corporate Communications and
Protocol Division when the Steering Committee will consider the application so
that the applicant can be available should the Steering Committee need
additional details regarding the application.
3. The Steering Committee will determine whether the application for a programsymbol should be declined or approved in principle.
4. The applicant department will be advised of the Steering Committees decision todecline or approve in principle an application for a program symbol.
5. Where an application to develop a new program symbol is approved in principle,the applicant department will be required to return with the proposed symbol
design for approval of the Steering Committee. The purpose of this step is
to ensure that the new visual symbol is consistent with the Visual Identity Program
and that it maintains government standards for professionalism, quality design
characteristics, and is appropriate for its intended use.
6. Once a proposed program symbol receives approval from the SteeringCommittee, the symbol will be submitted for Cabinets information by the Premier.
7. Following Cabinets acceptance, the applicant department will be advised andcan begin using the new program symbol at that point.
The Department of Executive, Corporate Communications and Protocol Division, is
responsible for receiving and processing applications for program symbols, for
preparing the related Cabinet submissions and for advising departments on the status
of their applications.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20034.04
Section4
ProgramSy
mbolsandPartnerships
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20034.06
Section4
ProgramSy
mbolsandPartnerships
Partnerships
Partnerships with Other Organizations
The GNWT is often involved in partnerships with private entities and other governments.
As well, the territorial government also provides funding for initiatives undertaken by other
organizations.
In these instances, the polar bear logo can and should be properly used to identify the
GNWT's involvement in a project or to indicate that the GNWT is one of a number of
partners participating in a project.
When the GNWT enters into partnership or funding arrangements with other organizations,
an agreement should be established between the partners regarding the use of the
partners logos before any communications materials, signage, etc., are created. The
agreement should detail how the partner organizations agree to sign their organizations
names.
The following criteria should guide GNWT employees on the appropriate use of the GNWT
polar bear logo in such circumstances:
Where the GNWT partners with one or more organizations, the GNWT's polar bear logo
must appear whenever and if ever any of the partner organizations logos appear.
Logos should be displayed with equal size and prominence.
Where the GNWT funds an initiative of another organization, the GNWT's polar bear
logo must appear on promotional, communications or other materials related to the
project.
Where the number of partners involved in a project makes it impossible or impractical to
include all partner logos, logos may be omitted in favour of developing a single logo for
the partnership initiative. If the development of a distinct visual symbol for the partner-
ship initiative is considered in lieu of displaying all partners logos, please advise the
Department of Executive, Corporate Communications and Protocol Division, as early as
possible and preferably prior to the development of a joint logo. Any such distinct visual
identifiers cannot alter or amend the polar bear logo or graphic in any way.
The polar bear logo or graphic can only be used with the permission of the GNWT. It is
a registered trademark and its use is regulated. Use or alteration of the polar bear logo
or graphic without permission may constitute trademark infringement under the federal
Trade-marks Act and Trade-marks Regulations (1996).
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 4.07
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Please seek the advice of your departments communications co-ordinator, or the
Department of Executive, Corporate Communications and Protocol Division prior to the
development of any communications or promotional materials prepared jointly with outside
agencies or organizations.
BrochureTitleBrochure Sub Title
Haec disserens qua de re agatur et in quo
causa consistat non videt. Non enim si alii ad
alia propensiores sunt propter causas natu
rales et antecedentes, idciro etiam no straru.
PosterTitle
SAMP
LEON
LY
SAMP
LEON
LY
Sample brochure cover and poster showing a partnership between aGovernment of the Northwest Territories department and another organization.
BHP Billiton and NWT Power Corporation logos used with permission.
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Section 5:Other Approved Symbolsof the GNWT
In addition to the approved logos of the GNWT (i.e. the polar bear logo and the territorial
shield logo) and program symbols that are approved under this Visual Identity Program,
there are other visual identifiers in use as approved symbols of the GNWT. These fall
outside of the Visual Identity Program and are grouped into two categories: logos
associated with the visual identity of the Legislative Assembly and official symbols of the
Northwest Territories.
Visual Identity of the Legislative Assembly
The Legislative Assembly uses the territorial shield logo, in
green, in accordance with the provisions of the Visual Identity
Program contained in this manual.
The Legislative Assembly also uses other visual identifiers.
Examples of these are:
The graphic representation of the Mace for use by the
Office of the Speaker of the Legislative Assembly
The Legislative Assembly building logo, for use by the
Office of the Clerk of the Legislative Assembly
The Legislative Assembly reserves the right to use these visual
identifiers in accordance with whatever provisions the Legislative
Assembly establishes, either in writing or by convention. The
Legislative Assembly also reserves the right, at its discretion,
to discontinue the use of these identifiers or to establish othervisual identifiers for its use.
For more information on the visual identity of the Legislative Assembly,
please contact the Public Affairs and Communications Advisor with the
Office of the Clerk of the Legislative Assembly.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 5.01
S t i 5
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G N W T
A graphic representationof the Mace
The Legislative Assembly building logo
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Official Symbols
The Legislative Assembly of the Northwest Territories has adopted several official symbols
for the Northwest Territories. These include the following:
Official symbols of the Northwest Territories are not governed by the
Visual Identity Program.
Stewardship over the official symbols of the Northwest Territories rests with the Office of the
Clerk of the Legislative Assembly.
For more information on the official symbols of the Northwest
Territories, or for permission to use them, please contact the Legislative
Assemblys Public Affairs and Communications Advisor.
Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20035.02
Section5
OtherApprov
edSymbolsoftheGNWT
!
?
Bird gyrfalcon
Mineral gold
Tree tamarack
Tartan Northwest TerritoriesCanadian District Tartan
Flower mountain aven
Seal
Fish grayling
Flag
Gem diamond Coat of Arms
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.01
S t i 6
A
d L
F
t
d S i
t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Section 6:Approved Logo Formats andSignatures
Government of the Northwest Territories withPolar Bear Graphic
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.02
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
4 colour
Reverse black and white
Black and white
4 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT territorial shield logo canbe printed in the same Pantone colour as the document (see example on page 3.02).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Government of the Northwest Territories withTerritorial Shield Graphic
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.03
S t i 6
A
d L
F
t
d S i
t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Northwest Territories Canada
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.04
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
A Program of the Northwest Territories
TheA Program of the Northwest Territories signature must be used whenever an approved
program symbol is used. This program signature must appear on the same page as, and in
proximity to the program symbol.
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S t i
6
A d L
F t d S i t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Government of the Northwest TerritoriesVisual Identity Program March 2007Update
Aboriginal Affairs and Intergovernmental Relations
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.06
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Education, Culture and Employment
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.07
S t i 6
A
d L
F
t
d S i
t
English French
Black and white
4 colour
Reverse black and white
Black and white
4 colour
4 colour 4 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT territorial shield logo canbe printed in the same Pantone colour as the document (see example on page 3.02).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Executive
Executive Council
The Executive Councilsignature is used only on Cabinet letterhead. (See page 7.04.)
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S t i
6
A d L
F t d S i t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Government of the Northwest TerritoriesVisual Identity Program March 2007Update
Environment and Natural Resources
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.08
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Finance
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S t i
6
A d L
F t d S i t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Government of the Northwest TerritoriesVisual Identity Program March 2007Update
4 colour 4 colour
When producing documents in a single colour, other than black, the GNWT polar bear logo, or the
Territorial Shield, can be printed in the same Pantone colour as the document (see example on page 3.01).
Financial Management Board Secretariat
Financial Management Board
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.10
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Health and Social Services
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S t i
6
A d L
F t d S i t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Government of the Northwest TerritoriesVisual Identity Program March 2007Update
Human Resources
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.11
S t i 6
A
d L
F
t
d S i
t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Justice
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.12
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
1 colour
Reverse black and white
Black and white
1 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT territorial shield logo canbe printed in the same Pantone colour as the document (see example on page 3.02).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Legislative Assembly of the Northwest Territories
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.13
S t i 6
A
d L
F
t
d S i
t
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Municipal and Community Affairs
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.14
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Public Works and Services
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20036.16
Section6
ApprovedLog
oFormatsandSignatures
English French
Black and white
2 colour
Reverse black and white
Black and white
2 colour
Reverse black and white
?
When producing documents in a single colour, other than black, the GNWT polar bear logo canbe printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?
If you have questions on how to apply the Visual Identity Program,please consult your departments communications co-ordinator. Your
departments communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.
The Department of Executive, Corporate Communications and Protocol
Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can provide
advice and assistance in applying the Program.
Transportation
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 6.17
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A
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F
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Regulatory Boards
All of the guidelines associated with departmental signatures also applyto these signatures.!
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 7.01
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Section 7:Application of Logos
This section illustrates how the Visual Identity Program can or should be applied to
common communications materials. How the polar bear or territorial shield logos areapplied is prescribed for some materials, such as government stationery. Other materials,
such as brochures and fax cover sheets, allow more flexibility in how the logo is
incorporated.
Materials With Prescribed Formats
The following materials produced by and for government must follow the prescribed look
and logo positioning shown in the samples that follow:
Letterhead
Business cards
Envelopes
Print advertising
Signage
Web pages
It is recommended that departments make use of the appropriate Standing Offer
Agreement, to ensure that government stationery complies with the Visual Identity
Program. For information about Standing Offer Agreements, contact your department's
communications co-ordinator, the Department of Executive, Corporate Communications
and Protocol Division or the Department of Public Works and Services.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20037.02
Section7
App
licationofLogos
Government of the Northwest Territories, Bag Service No. 1, Inuvik, NT Canada X0E 0T0
On allletterhead
the logolettering
'NorthwestTerritories'
is 1"(2.5cm)
wide.
Logo sits 3/4"(1.9cm) down
from thetop and 1"(2.5cm) in
from the left-hand side.
The base ofthe centred
address linesits 1/2"
(1.3cm) upfrom the
bottom andis 8 pt.
Avant Garde.
The recycledlogo sits 1"
(2.5cm)in from theright-hand
side and1/2" (1.3cm)
up fromthe bottom.
It is 1/4"(.635cm)
high.
Example of departmental letterhead.
Materials With Prescribed Formats Letterhead
All departmental letterhead must use the format illustrated in this example.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 7.03
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Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9
On allletterhead
the logolettering
'NorthwestTerritories'
is 1"(2.5cm)
wide.
Logo sits 3/4"(1.9cm) down
from thetop and 1"(2.5cm) in
from the left-hand side.
The base ofthe centred
address linesits 1/2"
(1.3cm) upfrom the
bottom andis 8 pt.
Avant Garde.
The recycledlogo sits 1"
(2.5cm)in from theright-hand
side and1/2" (1.3cm)
up fromthe bottom.
It is 1/4"(.635cm)
high.
Example of Department of Executive letterhead.
Materials With Prescribed Formats Letterhead
All Department of Executive letterhead must use the format illustrated in this example.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20037.04
Section7
App
licationofLogos
Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9
On allletterhead
the logolettering
'NorthwestTerritories'
is 1"(2.5cm)
wide.
Logo sits 3/4"(1.9cm) down
from thetop and 1"(2.5cm) in
from the left-hand side.
The base ofthe centred
address linesits 1/2"
(1.3cm) upfrom the
bottom andis 8 pt.
Avant Garde.
The recycledlogo sits 1"
(2.5cm)in from theright-hand
side and1/2" (1.3cm)
up fromthe bottom.
It is 1/4"(.635cm)
high.
Example of Executive Council letterhead.
Materials With Prescribed Formats Letterhead
All Executive Council letterhead must use the format illustrated in this example.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 2003 7.05
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Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9
On allletterhead
the logolettering
'NorthwestTerritories'
is 1"(2.5cm)
wide.
Logo sits 3/4"(1.9cm) down
from thetop and 1"(2.5cm) in
from the left-hand side.
The base ofthe centred
address linesits 1/2"
(1.3cm) upfrom the
bottom andis 8 pt.
Avant Garde.
The recycledlogo sits 1"
(2.5cm)in from theright-hand
side and1/2" (1.3cm)
up fromthe bottom.
It is 1/4"(.635cm)
high.
Example of Legislative Assembly letterhead.
Materials With Prescribed Formats Letterhead
All Legislative Assembly letterhead must use the format illustrated in this example.
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Government of the Northwest TerritoriesVisual Identity Program Edition 1 September 20037.06
Section7
App
licationofLogos
Example of departmental business card.
Name HereTitle
Division
Department name
Tel: (000) 000-0000
Fax: (000) 000-0000
Email: [email protected]
Government of the
Northwest Territories
P.O. Box 1320
Yellowknife, NT
Canada X1A 2L9
Tel: (000) 000-0000
Fax: (000) 000-0000
Email: [email protected]
Legislative Assembly of
the Northwest Territories
P.O. Box 1320
Yellowknife, NT
Canada X1A 2L9
Name HereTitle
7/9 pt. Avant Garde
8/9 pt. AvantGarde Medium
7/9 pt. Avant Garde
8/9 pt. AvantGarde Medium
one line space
On all business cards,the logo lettering
'Northwest Territories'is 3/4" (1.9cm) wide.
Business cardclearance margin
is always 1/4"(.635cm) on all sides.
7/9 pt. Avant Garde7/9 pt. Avant Garde
On all business cards,the logo lettering
'Northwest Territories'is 3/4" (1.9cm) wide.
Business cardclearance margin
is always 1/4"(.635cm) on all sides.
7/9 pt. Avant Garde
7/9 pt. Avant Garde
8/9 pt. AvantGarde Medium
Materials With Prescribed Formats Business Cards
No other logos are to appear on GNWT business cards.
Any additional text (e.g. a translation) is to appear on the reverse side.
Additional contact information (e.g. cellular numbers) can be added at the
discretion of the business card holder.
Text size for contact information is recommended.
Use only the name of the department in the right hand copy block. For example,
use Finance, not Department of Finance.
Example of Legislative Assembly business card.