Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publishers - 4/30/15)
Shoplovin for Publishers
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Transcript of Shoplovin for Publishers
86% of peoplesuffer from
banner blindness
3 in 10 adscan’t be viewed
by users
Native placed adsget 200% more
user gaze
Powerful content and commerce merging tool -
go native, decrease clutter and discovernew ad placements
WOW your readers and extend your CMS with
new capabilities!
Use
Acting as solution to web publishing problems,Shoplov.in brings publishers, e-commerce and affiliate agencies together
Insufficient monetization and low CTRs?
Create and monetize high CTR content
and drive quality traffic to your e-commerce partners
Plenty of systems to operate?
Merge all your e-commerceoffers in one CMS
Looking for new ways of interaction?
Integrate video and socialinto shoppable galleries
1-2-3! Your editors will love it!
Drive high quality traffic to e-commerce partners
Publishers
Advertisers
Affiliate agencies
The tool allows publishers to integrate their advertisers’ product feeds into one CMS and transform it to explicit shoppable galleries
*Grupa Wirtualna Polska S.A. is the biggest online publisher in Poland.
It's a first choice partner for Poles, delivering engaging news,entertainment and services. 17 milions of Real Users
“Decision about partnering up with Shoplov.in was a bull's eye! A system that let us deliver
commercial content in minutes, not only integral with editorial work but also driving high
quality traffic to our advertisers has become irreplaceable.”
Maciej GraczykowskiE-commerce Team Leader in Grupa Wirtulna Polska*
By importing your partners' feeds you have instant access to all data required to create high CTR ads, including product pictures, descriptions and prices
Creating shoppable galleries has never been so time-efficient
How it works
$H T M L
Import yourproduct feed
Select the desired gallery format
(photo, video, social)
Add productsand fully
customise the inset
Paste the codeto your site
Start selling!
Choose the desired gallery format and media; photo, video, Facebook, or Instagram.Anything that suits your editorial and will drive high quality traffic to your partner's site
Stay in charge of everything you want to display,from selecting partners, through content, to designing.
PHOTO VIDEO
SOCIAL
add an outstanding cover photo and build your products selection around it, inspire readers with
the latest fashion look or interior design and transfer the traffic to your
partner’s e-commerce
PHOTO GALLERY
take advantage of motion and embed video of your choice, display the highlighted products right next to it and let readers shop
while browsing through the latest editorial
VIDEO GALLERY
interlace your editorials with social media, embed Instagram posts into articles
accompanied with products of your choice
INSTAGRAM GALLERY
think outside the box and make use of the top tier Facebook influencers
embed their posts and build your partners’ products around it
FACEBOOK GALLERY
Shoplov.in supports majority of product lines, from fashion, to best deals coupons!
FASHION
HOME& FURNISHING
GADGETS& ELECTRONICS
HEALTH& BAUTYTRAVELLING
BOOKS& GAMES
TOYS& KIDS APPAREL
GARDEN& OUTDOOR BEST DEALS
Analyze performanceMonitor your conversion rates in real time, see top performing
products and bestselling categories
Get your individual pricing plan today!
powerful content and commerce merging toolNative advertising for e-commerce
0048 515 446 [email protected] shoplov.in