Trust Agents for Publishers
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Transcript of Trust Agents for Publishers
Becoming an Agent of TrustPublisher and Retailer Strategies and the Book as Platform
chris brogan // @chrisbrogan [email protected] // 617.759.3639#bea #trustagents
trust agentsa definition
trust agentschris brogan and julien smith
http://tinyurl.com/trust-agents
wiifmlandscape // framework // 6 secrets of trust agents
the landscapewhat are all these social media things?
blogs
video
listening
listening
listeninggoogle “grow bigger ears” for the guide
http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.comhttp://www.upcoming.org
apps
apps
platform thinkingbeyond shiny and new: how to USE these
platform thinking
awareness
prospecting
sale
community
nextprojects
platform thinking
awareness
prospecting
sale
community
nextprojects
video
blog
photos
listening
platform thinking
awareness
prospecting
sale
community
nextprojects
touch value-add
platform thinking
awareness
prospecting
sale
community
nextprojects
touchinvite tocomm.
velvetrope
platform thinking
awareness
prospecting
sale
community
nextprojects
touch
collab
self-organize
listening
platform thinking
awareness
prospecting
sale
community
nextprojects
touch
listening
platform thinking
awareness
prospecting
sale
community
nextprojects
video
blog
photostouch value-
add
touchinvite tocomm.
touch
collab
self-organize
touch
listeninglistening
6 secrets of trust agentsshhhhh
make your own gamedon’t play by other people’s rules
be one of usoutsiders can’t buy influence
HTTP://WWW.FLICKR.COM/PHOTOS/DANNYSULLIVAN/302286271/
the archimedes principleleverage is everything
the archimedes principlethe web is the ultimate leverage engine
HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/
agent zeroyour network is all powerful
agent zerodunbar’s number on end
HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/
best advice on agent zerobe helpful. be humble. share.
human artistthe importance of the “social”
don’t be that guy
HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/
share. equip. empower
build armiesmore is better than one
from factory to cafecafe-shaped conversations
mass customizationreplication instead of scale
mass customizationreplication instead of scale
in sum
align tools to a cohesive frameworkmake your own gamebe one of uslearn archimedes principlebe agent zerobe a human artistbuild armies
thankschris brogan...email: [email protected]: @chrisbroganblog: www.chrisbrogan.com