Social Advertising

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Our next few minutes will focus on

• The Publisher OR Content Creator• The Marketer / Advertiser• The Consumer

• How Scatter Works?• Why Scatter?• Scatter Partner Benefits

The Publisher

Key Publisher / Content Creator Goals

Basic Content CharacteristicsMost traffic figures suggestCurrent Affairs accounts for bulk of content consumed.This kind of content is typicallyHIGHLY PERISHABLE

Feature based contentis normally consumedon a “need to know” basis. And generallyhas much longer shelflife.

Sources of traffic

What if?

• Brands that have built sizeable communities on the digital space make a CONCERTED EFFORT to SHARE YOUR CONTENT.• Will it LEAD to?

INCREASED TRAFFIC INCREASED SAMPLING RESURFACE BURIED CONTENT

MAKE $$$ FROMEXISTING CONTENT

The Publisher

• Benefits = Higher Traffic, Loyalty and Engagement + Revenue$

• Social is and can potentially be a LARGER contributor to your current traffic

• Newer audiences on the back of marketer communities

• Better ‘discoverability’ and potentially, better social quotient

Introduces

SCATTER

How Scatter works?

Advertiser logs inSearches for ‘key word’ e.g. Spice Jet searches for (1) Section – travel (2) Sub

Section – CitiesScatter crawls and indexes all text content (video will be launched in phase 2) and

displays the same to the advertiser. Display will include FULL ARTICLE VIEWS as well as QUICK READ function

Advertiser chooses a number of articles and is then asked to upload various ‘ad creative’ + ‘text ad content.’ This replaces any current Google Ad or other Ad position on these articles on the mirror url ONLY

Once the advertiser uploads the Ad, a brand new url pops out for the advertiser to ‘scatter’ the content. The url will reflect the content source site and hence measurable as your traffic

What advertisers like about Scatter?

• Brand Speak = Sale• Media Brand Speak = Content• Consumers trust media brands more than other product / service

brand for their need to stay updated. • Allows for buying content in huge scale in a short period of time• Compliments the content that brands create• Daily engagement possible with consumer• Legal sourcing of content• Rub shoulders with best of breed content

SCATTERNow, make new revenue. Not at the cost of traffic, though!