Accura news for publishers

ACCURA NEWS FOR PUBLISHERS

© 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.

Key Issues Facing Publishers •  Economic uncertainty •  Deep staff and newsroom cutbacks •  Content creation is costly •  Readers expect traditional travel, lifestyle,

automotive, and tech content •  If content is unavailable, readers will go elsewhere

and perhaps not return •  Declining circulation and readership •  Competition with “online” •  Social media


The Solution

Accura News for Publishers, a service that provides real-time news articles, reviews, and features in areas including travel, automotive, and tech to newspapers, magazines, and online publishers.


Accura News Allows You to •  Lower the cost of content •  Offer content your audience craves •  Continue to publish traditional reviews in print

editions •  Bulk up digital offerings to compete online •  Access original and compelling content and

images for smartphone, tablet, and phablet users

•  Utilize unique and compelling still images needed to engage readers

•  Build new products to bring in new readers © 2011-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News, Basex, BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Accura Media Group.

With Accura News… §  Publishers are now able to license

high-quality content, including an unlimited number of full-text articles and images, from an award-winning publisher at a low cost

§  Publishers can also commission custom content and photographs from some of the world’s best writers


Accura News •  Designed for the publishing industry •  Includes Accura’s award-winning

journalism with original content written by Accura Media Group’s editorial staff in its United States and European bureaus

•  Accura is the publisher of Frequent Business Traveler, the world’s leading business travel publication


Why License Content? •  Increase your audience – with access to in-depth, timely, and informative

articles and news stories in travel, lifestyle, automotive, and tech gear, you can increase your publishing frequency and build a bigger, more valuable audience, thereby increasing the value of your publication to your readers

•  Increase ROI – licensed content is published on your site and shared links in social media drives traffic directly back to you

•  License and copyright – all Accura News content is written by Accura staff members and all photos are taken by Accura photographers so you never have to worry about copyright infringement or compliance issues.

•  Reader satisfaction – High-quality, well-written stories fill a void.

Content and Coverage Areas •  Features and destination pieces on cities

and exotic locales •  Hotel reviews •  Airline reviews •  Car reviews •  Tech gear reviews •  Travel news


Accura News Modules

•  Real-time news feed •  Web app •  Custom content •  Optional newsletter


Real-Time News Feed •  Globally focused service covering

news, features, and reviews across six continents

•  Delivered in a format that can be utilized by your content management system and easily transferred to your desktop design system for print

•  Content is original, timely, compelling, and authoritative


Custom Content •  Commission anything from a 500-word blog post

to an in-depth travel or product or car review to a white paper as well as photos for a marketing piece or brochure or article

•  Request a poll or survey including final results for a topic you wish to highlight

•  All custom content is written by carefully vetted Accura staff members and will be exclusively yours


Web App •  Presents a full spectrum of news and features

organized by user-selected topics, unique to each reader

•  Filtered content drills down to the information your readers want to see, reducing Information Overload

•  Topics covered include: •  Geographic regions •  Company name (a specific airline or hotel

group, for example) •  Theme (new hotels or airline routes)


Newsletter •  Carries your publication’s branding

•  Facilitates the distribution of the latest

news and features via e-mail to •  Readers •  Members •  Others


Accura Editorial Process

•  Dedicated, knowledgeable staff writers

•  IBM-designed workflow and editing system

•  Experienced copy editors and fact-checkers

•  Staff photographers


Accura News Benefits •  Significantly lower cost •  In-depth, well-written stories •  Variety of topics to choose from each week •  Build a relationship with customers by

becoming a valued source for travel news and information

•  Web app brings readers back to your web site time and time again


Accura News for Publishers •  Passionate About Journalism •  Long on In-‐Depth Content •  Economical •  Short on Hype


Accura news for publishers

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