Session A - MemberClicks · Session B Advancing Women in the Profession Moderator: Bryn Campbell,...

*Please note these session slots are subject to change.

Session A

“10 Things I Hate About Student Ambassador Programs”

Moderator: Adrienne Niles, Director of Connections, Render Experiences

Presenter(s): Brittney Joyce, Consultant, Render Experiences

What’s your student ambassador program’s theme song? “Everything is AWESOME!!!”? or more like “Bad Blood?” (i.e. you’ve got problems, & you don’t think you can solve them…) Join campus visit expert & student development guru Brittney Joyce as she relays some best (& worst) practices from ambassador & tour guide programs across the nation. She’ll be tackling the tough questions—-from how to recruit, train, & incentivize guides to how best to communicate & keep them interested & accountable throughout the semester. You’ll hear examples of common leadership missteps & get tips on what the “best of the best” do to build organizations that students love to be a part of (& prospects want to join!)

Audience: College Admissions Counselors, Deans & Directors, Middle Management

Early Intervention & Student Success

Moderator/ Presenter:

Andre Richburg, Dean, Enrollment Management & College Relations, Atlantic Cape Community College

The high percentage of students starting college & not being prepared for college level work & needing to take developmental classes continues to be the challenge for both colleges & students. Approximately 80% first time college students who start at Atlantic Cape Community College (NJ) require at least one developmental course. Within that percentage of students, there are some who require up to 4 development courses. With these courses not counting toward graduation & also not being transferable, in many instances students do not see the value & become disinterested or discouraged & decide to leave school. This, in turn, results in low esteem for the students, lower retention rates & lower graduation rates. To help improve the rate at which students come to Atlantic Cape prepared, early "catch up" intervention plan has been initiated. This model will focus on the needs of students who are under-performing academically, get them to fulfill developmental work before high school graduation & enter college ready for only college-level work.

Audience: Community Colleges, Secondary School Counselors

Inclusion, Access, & Success Happenings

Moderator: Beth Davis, Assistant Director, Temple University

Presenter(s): Beth Davis, Assistant Director, Temple University Dana Martin, College Advisor, Mastery Charter School Lenfest Darrell Marrow, Admission Counselor for Multicultural Recruitment, Saint Joseph's University

This session will focus on why access & inclusion are important & should be a priority for everyone. Successful events such as Camp College 2015, college application completion programs & inclusive programming will be discussed. The session will provide ways to be involved with access work in Pennsylvania.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Community Based Organization, Middle Management

Coalition for Access, Affordability, & Success

Moderator: Jayson Hodge, Senior Admission Officer, University of Connecticut

Presenter(s): TBA

A coalition of highly respected American public & private colleges & universities has begun the design & organization of an online platform that hopes to recast the nature of applying to college in the 21st century. As a group, all colleges & universities in this coalition are committed to strong outcomes & high graduation rates, &, perhaps most importantly, broadening access to students of all backgrounds by making their institutions affordable for as many families as possible. This presentation will outline the progress the Coalition has made in the past year of development, & highlight the benefits of this new application platform, & point to the road ahead of a full launch in 2016.

Audience: Secondary School Counselors, Community Based Organization

Good Morning! You are the new Director of College Counseling, have a nice day!

Moderator: Chris Boehm, Director of College Counseling, Archmere Academy

Presenter(s): Loren Morgan, Director of College Counseling, Pittsburgh Central Catholic High School Ian Harkness, Director of College Counseling, Malvern Preparatory School

You have years & years of experience, read tens-of-thous&s of applications & essays, & awarded millions of dollars in scholarships, but how do you get through day one on the other side of the desk? It’s a new culture, new office, & there’s people scheduling meetings at 10:12 & 1:43? Who are your allies? What is the school culture? & how much can you really change in one year? If you are considering a move, recently made the jump, or are interested in hearing about successful (& not so successful) practices for professionals that have transitioned from college to high school, you should attend!

Audience: College Admissions Counselors, Secondary School Counselors, Community Based Organization, Middle Management

The Power of Demonstrated Interest

Moderator: Chuck Bachman, Senior Associate Director of Admisson, Lafayette College

Presenter(s): Chuck Bachman, Senior Associate Director of Admissons, Lafayette College Marty Elkins, Director of College Counseling, Shady Side Academy

Increasingly, the X factor in college admission is “demonstrated interest” (DI). Colleges of all sizes & selectivity fine-tune enrollment formulas to gauge not only ability to succeed but propensity to enroll. With more colleges filling close to half their incoming class via early admission, & turning down students who took a test rather than attend a college visit, what’s a regular admission c&idate to do to convey genuine interest in a college? Where is the line between meaningful use of DI & practices that foster inauthentic behavior? Join a panel of college counselors & admission officers to discuss the basis for using DI on the college side, the impact on students, & the ethics of advising students about its use. Session participants will brainstorm strategies for refocusing attention on meaningful indicators of interest & intent. Participants will propose ways to review, refine, or moderate institutions’ reliance on DI.

Audience: Secondary School Counselors & College Admissions Officers

Give a Better Presentation

Moderator: Melanie Egan, Senior Assistant Director of Admission, Villanova University

Presenter(s): Melanie Egan, Senior Assistant Director of Admission, Villanova University Jeremy Branch, Assistant Director of Enrollment Management, Penn State University

Whether it is a quick interaction at a college fair or a long form presentation on- or off-campus, it is essential that admission professionals are providing a strong presentation to prospective students & their families. This session is devoted to looking at the impact our presentations have on the students & families we work with & also provides some tips on how to make that presentation the best it can be.

Audience: College Admissions Counselors

Student Search 2.0: The Digital Revolution

Moderator: Mark Cunningham, SVP Business Development & Strategy, Carnegie Communications

Presenter(s): Gillian Chapline, Marketing Manager, Chestnut Hill College Jackie Palko, Director of Admission, Waynesburg University

Gone are the days where a traditional Student Search campaign should ever st& by itself. From initial research & awareness, down to the decision to deposit, how prospective students are spending their time online is a critical consideration throughout the entire process for admissions. During this session, Waynesburg University & Chestnut Hill College will share how they re-evaluated how they approached ‘Student Search’ & made sure to implement & integrate strategies that reflected today’s student behaviors & the journey they take. We’ll cover everything from Audience modeling & IP Targeting to geofencing, digital coverage of feeder schools, mobile reach, & social media. The topics covered here can help have an impact on traditional undergraduate admissions, transfer, international, & more.

Audience: Deans & Directors, Middle Management

Community Based Organizations: A Key to Achieving Diversity in the Modern Era

Moderator: Miguel Alvarez, Assistant Director of Admission, Carnegie Mellon University

Presenter(s): Joseph Robertson, Assistant Director of Admission, Carnegie Mellon University Luis Almonte, Assistant Director of Admission, Lehigh University Ashley Kollme, Creator of Listo Program, Latino Student Fund- Washington DC Danielle Marino, Manger of STEM Scholars Program, STEM Scholars Program

With the upcoming Supreme Court Case Fisher vs University of Texas Austin, all of us that work in anyway connected with higher education need to begin to rethink our methods for achieving diversity for a modern era. We will supply information on the changing demographics & the challenges to diversity. A potential method of achieving diversity is to connect with Community Based Organizations. These organizations serve to prepare students to go on to college. They work with students of all backgrounds that include: low socioeconomic status, first generation, ethnic minority, & undocumented students. The audience will hear from the college side & how exactly we build relationships with CBOs. They will also hear from two CBOs (one from Philadelphia & one from DC) about the work they do & what challenges they face. We hope to end with a Q & A period.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans & Directors, Community Based Organization, Middle Management

Session B

Advancing Women in the Profession

Moderator: Bryn Campbell, Associate Director of Admission, Saint Joseph's University

Presenter(s): Jessica A. Quintana Hess, Associate Director of Admission & Coordinator of Partnerships, Lycoming College Julie A. Kerich, Director of Admission, Franklin & Marshall Beth Davis, Assistant Director of Undergraduate Admission, Temple University Becky Bowlby, College Access Counselor, Lower Merion High School

This session will include personal accounts, & provide insights, & strategies for women to persist & excel in the admissions & higher education field. Presenters will walk participants through reflection, exercises, anecdotes & lead discussion around work-life balance, continuing education, professional development, office dynamics, navigating campus culture & developing self-accountability & self-advocacy skills. Our panel will look at these issues from every angle & each "side of the table" – multi-generational, diverse backgrounds from school counseling, admissions - which will surely lead to informative, energetic & entertaining dialogue!


Moving Up in Admissions

Moderator: Douglas Ulrich, Assistant Director of Admission, Widener University

Presenter(s): Jon Squire, Director of Admission, Cedar Crest College Kevin Maccarella, Associate Dean of Enrollment Management, Neumann University Ryan Gillon, Assistant Director of Admission, Villanova University

Our topic, "Moving Up in Admissions" will focus on the importance of networking within the spectrum of College Admissions. It will cover the importance of getting to know the person to the left & right of your table, the people who share the same letter as your school, but also getting to know the people on the opposite side of the gym. The topic will discuss why it is important to join/participate in organizations such as PACAC. Each presenter will talk about their own experience & what they think is important when moving up in admissions.


"New Technologies that Will Change Recruiting Students Forever.”

Moderator/ Presenter:

Heather Mueller, Regional VP of Enrollment Management, Capture Higher Ed

At Capture Higher Ed, we believe that it is time to acknowledge that the model being sold to universities for marketing to prospective students is not working, & it hasn’t for a while. Given the significant challenges facing American higher education, we believe enrollment management professionals deserve better than the current menu of options being presented. Capture exists to collaborate with like-minded thinkers to create a sustainable recruitment model that mutually benefits both our partner institutions & the students they recruit.

Audience: Deans & Directors

Strategies for Implementing Early FAFSA 2017-18 (PPY)

Moderator: Kimberly McCurdy, Higher Education Access Partner, PHEAA

Presenter(s): Kimberly McCurdy, Higher Education Access Partner, PHEAA Linda Pacewicz, Higher Education Access Partner, PHEAA

As we come down to the wire for implementation of PPY for the 2017-18 academic year, this presentation will give you up-to-date information about the process, talk about how we (PHEAA) have been advising parents & students around this subject to get them ready, & will also provide a forum for attendees to share best practices moving forward. Come armed with your scenarios, along with tips & tricks to ease the struggle & survive Year 1.

Audience: College Admissions Counselors, Secondary School Counselors, Deans & Directors, Community Based Organization

Game Changer: The New Way to Connect with Gen Z

Moderator: Juan Jaysingh, CEO/Co-Founder, ZeeMee

Presenter(s): Adam Mercalf, CPO/Co-Founder, ZeeMee

Our mission at ZeeMee is simple: Helping students showcase their stories & st& out during the application process. ZeeMee’s free platform empowers students to bring their unique high school & college applications to life, providing them with the professional framework to express themselves & highlight their passions in an authentic, modern, & three-dimensional way. ZeeMee works closely with public high schools, private high schools, & colleges across the spectrum (from community colleges to the most selective colleges in the country & around the world), helping schools connect with Generation Z in fresh, innovative, 21st century ways. Learn how engaging students in creating a positive, digital identity & embracing this holistic supplement can not only enable students to st& out during the application process & throughout the student life cycle (including internships & employment), but also bolsters college efforts in recruitment, selection, & matriculation in a time-efficient manner. With an exciting introduction to ZeeMee’s latest features, you will leave this presentation with new tools to engage & connect with Gen Z like never before.


CBOs, High Schools & Admission Offices Coming together to best support students

Moderator: Loren Morgan, Director of College Counseling, Central Catholic High School

Presenter(s): Jared Epler, College Counselor, Cristo Rey Philadelphia High School

Attendees will better underst& the roles that community based organizations, high schools & admission offices play throughout the college application process. With this knowledge, they will discover how to best work with students who are being supported by multiple parties. Other topics will include building relationships between colleges, CBOs & high schools to promote college access.


Chasing the Wonder in the Wonderful World of Admissions.

Moderator: Mike Goebel, Senior Enrollment Advisor, Gannon University

Presenter(s): Mike Goebel, Senior Enrollment Advisor, Gannon University Justine McEachern, School Counselor, Pennsbury High School

Feeling like you are a in an career rut? Does your work seem like work or something more pleasant? Looking for a fresh perspective to excite your potential students? Panel will look at customer service ideas from corporate examples & motivational thoughts on making your job reach fulfillment.


Reforming School Counselor Education

Moderator: Will Yarnell, Director of Guidance, Salesianum School

Presenter(s): Chris La Tempa, Associate Director of College Counseling, Malvern Preparatory School Elise Crowthers, Counselor, Downingtown High School East

By & large, the amount of training & preparation school counselors receive in college counseling during their Master's degree programs is minimal. We are looking to change that! This session will highlight efforts to provide more expansive college counseling instruction within graduate degree programs. We are aspiring to exp& these efforts, so we encourage all school counselors & any admissions counselors who work at institutions with graduate programs to attend.

Audience: College Admissions Counselors, Secondary School Counselors, Deans & Directors, Community Based Organization, Middle Management

Cultural Conflicts of Interest: Asian Freshmen Experience when They Enter American Universities

Moderator: Xiaoqiao Zhang, Associate Director of International Admission, Lycoming College

Presenter(s): Xiaoqiao Zhang, Associate Director of International Admission, Lycoming College Justin Hutchings, Director of Client Relations, International, Chegg

Conflict of interest also exists when individuals experience a clash between cultural beliefs & cultural values. Cultural clashes are not limited to warring factions or strangers but sometimes they are found close to home as between parents & children. For example, international students face struggles that their peers do not—a struggle to maintain their heritage while living in a contrary culture. Also, it is common to observe international college students anguished over cultural clashes arising between themselves & their parents because of generational or knowledge gaps.


Session C The Redesigned SAT Suite of Assessments: Underst&ing Scores & Reporting

Moderator: Amy Brashear Mir&a, Senior Educational Manager, Higher Ed Services, The College Board

Presenter(s): Kevin Corr, Senior Educational Manager, Higher Ed Services, The College Board Cassandra Allen, Director, K-12 Services, The College Board

The redesigned SAT Suite of Assessments is finally here! The redesigned PSAT/NMSQT was administered in October, & the redesigned SAT has finally made its debut. Come learn how you can make sense of the information it provides you & your students/prospective students. Topics covered will include underst&ing new scores & what they mean, using concordance to compare previous scores to redesigned test scores, getting the most out of the new reporting portal, creating personalized practice through Khan Academy, & underst&ing the impact of the SAT Suite for higher education recruitment & admissions.


Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report

Moderator: Brian Niles, Founder, Chief Evangelist, TargetX

Presenter(s): Alexandra Sigillo, Research Analyst, TargetX Gil Rogers, Director of Enrollment Marketing, Chegg

From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile. This isn’t a new concept, but one you need to integrate into your current enrollment management strategy. Nearly 40% of high school students use a mobile device as their primary means to research colleges, so it’s critical to build & maintain an engaging mobile presence, one that spans across digital, mobile & social platforms. This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement & optimize mobile strategies for your future students from recruitment through enrollment.


What I Wrote, What I Meant, What Your Read, & What You Thought

Moderator: Corinne Logan, College Counselor, St. Joseph's Preparatory School

Presenter(s): Julie Hertz, Associate Director of College Counseling, Shady Side Academy Paul Dillon, Senior Assistant Dean of Admission, Franklin & Marshall Caitlin Olivier, Director of Admission, Drexel University

A session to diagnose, nitpick, trouble shoot, discuss, & interpret counselor recommendation letters. Counseling put agonizing time into the right adjectives, what to include (or not), just how honest to be without being too honest, transparency, discipline, learning disabilities, etc... &, sometimes, we are or at least fear we are completely misunderstood in our words. This session will "highlight" a few letters & encourage open conversation about interpretation, what's missing, what should have been shared in writing vs. not, etc.

Audience: College Admissions Counselors, Secondary School Counselors, Deans & Directors, Middle Management

Save time...book your college rep visits online!

Moderator: Erica White, College & Career Counselor / Founder of RepVisits, Middletown High School / RepVisits

Presenter(s): Erica White, College & Career Counselor / Founder of RepVisits, Middletown High School / RepVisits Alisa Marino, Assistant Director of Admission, King's College

RepVisits brings high schools & admission counselors together on one website to schedule appointments & promote higher education. During this session, we will demonstrate how RepVisits.com works, discuss the benefits from a high school & college perspective, & answer any questions you may have about using an online appointment system.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors

Transfer 101, Basics for Admissions Counselors

Moderator: Courtney Kelly, Director of Admission, Widener University

Presenter(s): Melissa English (Zachowski), Associate Director of Admission, Saint Joseph's University Justin Zickar, Associate Director of Admission, Capitol Technology University

This session will be targeted towards to professionals who are in their first few years of Admissions Counseling who may or may not work with transfer/non-traditional students. This session will cover defining the student needs, admissions & credit evaluation processes, & maximizing success at community colleges. Moreover, the session will assist an admissions counselor in defining the transfer/non-traditional student & identifying key characteristics of a potential transfer/non-traditional student. These characteristics will assess the student’s readiness level to begin coursework & what school values are of the utmost importance to them. By determining such characteristics, the admissions counselor will be able to define, meet & exceed the expectations set forth by the student. Thus, building & developing a relationship between the prospective student & admissions counselor that will allow for further communication. Additionally, degree completion times & how FAFSA effects the non-traditional student will be covered as well.

Audience: College Admissions Counselors, Community Colleges

Serving Rural High School Students in Pennsylvania

Moderator: Justin Mohney, Associate Director of Admission, Carnegie Mellon University

Presenter(s): Greyson Norcross, College Advisor, Biglerville High School Michael May, Director of Undergraduate Recruiting & Admission, Slippery Rock University

Who are rural students & what challenges do they face? What influences their decision to apply to specific colleges? How do they choose an institution to attend? As a population, rural students have had less visibility in research & articles than some of their peers despite the fact that 27% of Pennsylvanians live in rural counties. This session will provide an opportunity to hear from & ask questions of members of the Pennsylvania College Advising Corps, which places recent college graduates as full-time advisors in underserved, rural high schools.


Expectations & Reality: Helping International Students Navigate the Complex World of College Admissions in the US

Moderator: Kevin Maccarella, Associate Dean of Enrollment Management, Neumann University

Presenter(s): Jennifer Bethke, Associate Director of College Advising, The Hill School Lauren Hoyt, Associate Director of College Advising, The Hill School

International students have brought the world to our campuses & have helped to exp& perspectives & underst&ings in unique ways. This session will focus on the best practices & a review of resources for working with international students as they encounter & engage with the college admissions process. We will discuss particular challenges, strategies, & rewards to working with this student population.

Audience: Secondary School Counselors

The Importance of Forging Effective Relationships Between College Admissions & School Counseling Personnel

Moderator: Saqib Chowdhry, Assistant Director of Admission, Clarion University of PA

Presenter(s): David Behrs, Associate VP for Enrollment Management, Clarion University of PA Dana Martin, College & Career Counselor, Mastery Charter School David Barkovich, Dean of Students & School Counseling, North Hills High School

A panel of Admissions & High School Counseling personnel will discuss the importance of establishing relationships with one another. The panel will discuss strategies to better facilitate these relationships & how these relationships impact the recruitment & retention of high school students.


From the Trenches to the Field: High School Counselors' Perceived Self-Efficacy regarding Role(s) & Responsibilities Pertaining to Students' Mental Health

Needs

Moderator/ Presenter: Sarah Babins, School Counselor, Centennial School District

Paramount to supporting students’ academic achievements is for school counselors to uncover, address, & support the growing number of mental health issues that so often impede a child’s ability to learn. It is estimated that one in four children have a diagnosable mental disorder (New Freedom Commission on Mental Health, 2003) & close to 75% of children in need of mental health services will not receive them (Kataoka, Zhang, & Wells, 2002). A 2002-2003 mental health administrative report revealed that 69% of school districts across the USA reported an increase in mental health needs & services, but only a 15% funding allotment for mental health needs (Foster & Jones, 2006). Students’ unmet mental health needs can be a significant barrier to student success. Conditions contributing to student mental health problems-poverty, homelessness, substance abuse, physical & sexual abuse, & domestic & community violence- are fast becoming a “normal” part of the family & neighborhood culture within which many students grow & develop (Estes, Lockhart & Keys, 1998). As the mental health needs of school-age children increase, community collaborative services, funding, & staffing, have put a tremendous amount of pressure on schools to meet the mental health needs of students (Perfect & Morris, 2011). Professional school counselors are faced with providing prevention & short-term intervention services, identifying students with mental health needs, coordinating mental health teams, making appropriate referrals to community-based mental health professionals, & following up with treatment plans to ensure appropriate services are provided (Teich, Robinson, & Weist, 2007). As schools continue to move forward in meeting the needs of these students, important questions must be asked about whether the services offered at present by school guidance counselors are adequate for the task at h& (Estes, Lockhart, & Keys, 1998).


Session D

Building Dynamic Relationships

Moderator: Alan Paynter, Assistant Director of Admission, Dickinson College

Presenter(s): Molly Boegel, Associate Director of Admission, Dickinson College

In this three-part series, professionals from across the field come together to unpack the ways that our relationships inform & impact our work. Within the field of college counseling & admissions, relationships with students take center stage—as they should! However, longevity in the field requires establishing, cultivating, & maintaining many different types of relationships. Among those, we intend to examine mentorship, family/parenthood, & professional relationships across the desk. Relationships: Family (SuperParent to the Rescue!)

Having a family while working in admissions/college counseling (& staying sane)

Admissions work dem&s (travel, reading, weekends) as a parent &/or spouse

Maintaining a healthy marriage/romantic relationship while working in admissions

Technology & tools that assist the traveling parent We all define family a bit differently, & this session intends to explore the ways that we protect some of those family relationships given the dem&s of the job. In this session, we will focus primarily on working as a spouse & parent within the field.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Middle Management

Breaking the Mold: Transitioning Career Paths in Higher Education

Moderator: Ana del Puerto, Director for Recruitment, School of Media & Communication, Temple University

Presenter(s): Erin McHugh, Director of Enrollment Management, College of Liberal Arts, Temple University Jennifer Carroll, Academic Advisor, College of Liberal Arts, Temple University

Are you ready to take on a leadership position? Are you curious bout jobs related to Admissions? This session will offer insights from three former admissions representatives who transition into different, yet related, career paths. Practice resume writing skills & unearth the qualities that showcase your value & potential.


Navi-what? A Guide through the Thrilling World of Hobson's Naviance for Admission Representatives

Moderator: Catherine Souza, Associate Director of College Counseling, Archmere Academy

Presenter(s): Barbara Serratore, School Counselor, Harriton High School Elizabeth Lyon, Assistant to the Director of College Counseling, Archmere Academy

Many school counselors use Hobson’s Naviance as a fundamental piece of the college search process beginning as early as freshman year through the end of senior year. In addition to sending documents & processing recommendations, there are a multitude of features that counselors & students use. This session will pull back the curtain on Naviance so as an Admission Counselor you can better underst& how school counselors you work with are using this service. We will actively explore the website & contrast how two different school use this tool to help students throughout the search process!


Counselor Tour Information Session Panel

Moderator: Chris La Tempa, Associate Director of College Counseling, Malvern Preparatory School

Presenter(s): Liz DePhillips, Associate Director of College Counseling, Wyoming Seminary Dickinson, York College, Gettysburg College, Franklin & Marshall College, Lebanon Valley College

Admissions representatives from each school on the pre-conference counselor tour will present additional information & answer questions about each institution. All school counselors are invited to attended regardless of whether you attended the tour!


Using Naviance to Better Serve Your Students

Moderator: Daniel McDermott, School Counselor, Conestoga High School

Presenter(s): Daniel McDermott, School Counselor, Conestoga High School Christina Baumann, School Counselor, Conestoga High School

The workshop will help school counselors underst& & implement Naviance eDocs to better assist & support their students & their families. This electronic college application tool allows schools to prepare & send college application documentation electronically to more than 2,000 destinations including all Common App Schools. Get ready to make the college application process more effective & efficient for YOU & your students!


Step by Step: College Awareness & Planning

Moderator: Jen Bethke, Associate Director of College Counseling, The Hill School, The Hill School

Presenter(s): Ginny Johnson, Independent Educational Consultant, Pathways to Admission LCC

This is college awareness & planning program developed by NACAC's Inclusion, Access & Success committee for families, counselors & communities. A complete guidance curriculum guide for grades 6 - 12 including parent workshops. The prospect of college is daunting for all students & their families. School counselors have increasingly more dem&s placed on them daily. At the end of this program you will walk away with a step by step guide & detailed plans to guide your students.


Minding the Gap from Admissions Deposit to First Year Completion

Moderator: Jonathan Squire, Director of Admission, Cedar Crest College

Presenter(s): Mary Alice Ozechoski, Vice President of Student Affairs & Traditional Enrollment, Cedar Crest College Erica D'Eramo, Director of New Student Programs, Cedar Crest College

This session will outline & provide a model for colleges & universities to be more strategic in moving a student from applicant to matriculated student. We will discuss how one college has shared Admissions information to help inform the work of Student Affairs by partnering with Student Affairs colleagues throughout the Admissions Cycle & into the first weeks of classes. This model enhances relationships with Admissions & Student Affairs & can help retain students.

Audience: College Admissions Counselors, Community Colleges, Deans & Directors, Middle Management

Demystifying the Community College Transfer Pathway for Secondary School Counselors

Moderator: Nora Manz, Associate Director of Transfer & Articulation, Delaware County Community College

Presenter(s): Courtney Kelly, Director of Admission, Widener University Catherine Oberholtzer, Associate Director of Transfer Admission, West Chester University of Pennsylvania Nora Manz, Associate Director of Transfer & Articulation, Delaware County Community College

This session will educate secondary counselors on the benefits of student enrollment at a community college. Often we hear of students & parents referring to the community college as the thirteenth grade, or where under-performing students go to college, but these stigmas are false. Join us as we discuss what occurs when a student ventures down a community college transfer pathway, & how community colleges benefit students from all academic, financial & socio-economic backgrounds. We will address the educational, financial, & developmental values of starting at a community college, & the resources available to students, parents, advisors & high school guidance counselors. We will discuss the importance & variety of ways a 2 year school & 4 year (public & private) school can collaborate, & the successful outcomes evidenced by student data & testimonials.

Audience: College Admissions Counselors, Secondary School Counselors, Deans & Directors

1 Travel Season, 4 Perspectives

Moderator: Robert Tallerico, Director of Enrollment Services, Penn State Fayette, The Eberly Campus

Presenter(s): Darnell Epps, Senior Assistant Director of Admission, Allegheny College Rachel Mallory, Associate Director of College Counseling, Mercersburg Academy Baron V&erburg, Admission Counselor, East Stroudsburg University Jennifer Castro, Associate Director of Admission/Director of Diversity Recruitment, Lehigh University Suzanne Young, School Counselor, Easton Area High School

Ever wonder what travel season looks like for your colleagues on the other side of the desk? Attend this session to see how school counselors & admissions officers each prepare for the fall travel/visit season, what other responsibilities each balance alongside high school visits & colleges fairs, & hear observations about the travel process from four distinct perspectives: public secondary school counselor, private school counselor, public college, & private college.


Session E

Reimagine the Experience: 7 Ways to Delight Your Future Students

Moderator: Alex&ra Sigillo, Research Analyst, TargetX

Presenter(s): Brian Niles, Founder, Chief Evangelist, TargetX

Students & parents expect more from college than ever before. As consumers, they calculate for themselves the value of your institution & the education they will receive. Students dem& what they want, when they want it, & exactly where it will all take place. One misstep in the admissions process, & your once-positive word of mouth plummets from glowing to ghastly. Overwhelmed yet? This session will focus on auditing the student experience—from recruitment through enrollment—to demonstrate how implementing small changes right now can result in big changes long-term. Learn how to identify key student touch-points in the admissions cycle, evaluate & increase opportunities for positive student engagement, & leverage technology to recruit & retain the best-fit students. Our panel shares best practices on how they developed & executed communication efforts to improve the student experience for their students. We anticipate that these practical & unique tips will help meet your goals & delight your future students (we won't make any promises about saving your sanity, but hey, it's worth a shot).


ROTC

Moderator: Austin Curwen, Associate Director of College Counseling, Mercersburg Academy

Presenter(s): Eric Rodney, Senior Military Instructor, Dickinson College

This will be an information session looking at the ins & outs of ROTC. We will be looking at the program as a whole & the potential benefits for students looking at college. In addition we will be covering ROTC scholarships, both on the application side (& possibilities) & is a student does receive a scholarship, what is their commitment.

Audience: Community Colleges, Secondary School Counselors, Community Based Organization

Txt4Success: Effective Strategies for Using Texting to Engage Students in the College Process

Moderator: Haley Trost, Development Associate, Signal Vine

Presenter(s): Sarah Magnelia, Director of College & Career Pathways, KIPP Philadelphia Schools Stephanie Sickler, Director of Development, Signal Vine

KIPP Philadelphia has launched a service to help students on their journey to & through college: personalized counseling via text message. Utilizing the Signal Vine platform, KIPP Philadelphia supports high school students & alumni in college by sending text messages ranging from study tips to reminders about completing scholarship applications. KIPP Philadelphia will discuss their texting implementation model, initial struggles, & expansion strategy. Signal Vine will lecture on their technology & research with Drs. Castleman & Page, who studied how texting can reduce “Summer Melt” & increase matriculation rates, especially with low-income students. Participants will gain an underst&ing of the technology & how programs can implement this to improve student outcomes.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans & Directors, Community Based Organization

Smart but Distracted, Guiding Students with ADD

Moderator: Kevin Maccarella, Associate Dean of Enrollment Management, Neumann College


What really is ADD & how do we guide these smart but distracted students? According to the DSM V & years of research what has been considered a behavior disorder is truly a cognitive, executive functioning disorder. We will discuss the common myths of ADD & how we can guide these smart but frustrated young people to the next step in their education, & how to be successful once they get there.


Moving on Up! Helping Students Transfer From The Community College with Transitional Programming

Moderator: Jory Wamsley, Assistant Director of Admission, Kutztown University of PA

Presenter(s): Jory Wamsley, Assistant Director of Admission, Kutztown University of PA Nora Manz, Associate Director of Transfer & Articulation, Delaware County Community College James Garraway III, Assistant Director of Admission, Kutztown University of PA

This session is intended to give transfer professionals practical ideas for how to implement programming that will assist all populations of students with their transition to a four year institution. Through the use of power point, examples & h&outs, we will review the steps Delaware County Community College has taken to implement transitional programming. From the side of a four year institution, we will discuss what makes the process of transferring to a four-year institution as seamless as possible in relation to the programming in place at the community college level. The session will include information about specific major-related requirements, course transfer & equivalents, & learning how to prepare students to stay on track to graduate on time when they enter four-year institutions. An opportunity will be available for audience members to share some of their best practices in this session.

Audience: College Admissions Counselors, Community Colleges

Smart but Distracted, Guiding Students with ADD

Moderator: Kevin Maccarella, Associate Dean of Enrollment Management, Neumann College


What really is ADD & how do we guide these smart but distracted students? According to the DSM V & years of research what has been considered a behavior disorder is truly a cognitive, executive functioning disorder. We will discuss the common myths of ADD & how we can guide these smart but frustrated young people to the next step in their education, & how to be successful once they get there.


Prior Prior Year: Changes in Financial Aid & how it effects you

Moderator: Meg Ryan, Associate Director of Admission, Carnegie Mellon University

Presenter(s): Carolyn Julian, Student Aid Adviser, Veterans Affairs Coordinator, & President Elect for PASFAA, Penn State University Harrisburg &rew McMillen, Associate Director of Admission, Allegheny College Loren Morgan, Director of College Counseling, Central Catholic High School

Beginning in October of 2016, students will complete the Free Application for Federal Student Aid (FAFSA) using Prior Prior Year (PPY) information – information from the 2015 tax year. The shift to Prior Prior Year is intended to simplify the often confusing financial aid process & extend the timeline to allow families to make informed enrollment decisions. An extended timeline for your students could mean a crunched timeline for colleges & counselors. Come learn what PPY really means. How are colleges & universities using the new FAFSA timeline? Will PPY truly simplify the process? What does this mean for early applications? What does this mean for the high school counselors’ already busy fall schedule? Bring your questions & your ideas to share best practices.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans & Directors, Community Based Organization

Choosing your Champions: Developing Student Workers into Working Professionals

Moderator: Rosemary Raposa, Assistant Director of Admission, Immaculata University

Presenter(s): Rosemary Raposa, Assistant Director of Admission, Immaculata University John Solewin, Assistant Director of Admission, Cabrini College Kelly McGlynn, Assistant Director of Admission, Saint Joseph's University Julia Tully, Admission Counselor, Saint Joseph's University

Do you supervise students who work in your office? Are you looking for ways to help them succeed after college? This session will highlight a successful student development program with measured outcomes. At times, colleges fail to recognize the large role current students play in the admissions process. As the leaders of our own student ambassadors, we would like to share some methods in training & working with student ambassadors that we have found useful. We would also like to highlight the importance of providing student workers with the tools that will enable them to succeed in a post-graduate world. Through internships, events, tours, & office work, student workers are not only able to improve recruitment initiatives for admissions offices, but also gain transferrable skills that are useful for their own future careers.


Learn, Explore, Grow, Focus, Apply: The Common Application & the Path to College Enrollment

Moderator: Scott &erson, Senior Director, The Common Application

Presenter(s): Scott &erson, Senior Director, The Common Application

The Common Application has long been a leader in the college application transaction--that point in time where students complete & submit an application. Now, with a user base of over 1 million students & recommenders, the association is building on its four decade legacy by collaborating with educators, researchers, foundations, & like-minded organizations to exp& educational opportunities for all students. Join Common App staff & member colleges for an update on the application system & a discussion of access initiatives that range from virtual advising to FAFSA completion to counselor professional development.

Audience: College Admissions Counselors, Secondary School Counselors, Deans & Directors, Community Based Organization

Mind, Body, Soul: Staying balanced, focused, & fulfilled.

Moderator: Siobhan Cusumano, Assistant Director of Admission, Valley Forge Military College

Presenter(s): Kimberly Contegiacomo, School Counselor, Harriton High School Damian Long, School Counselor, St. Augustine Prep Kristen Rose, Director of Admission, Valley Forge Military College

Finding the time to take proper care of yourself can be hard. But if you don’t, it won’t be long before you’re exhausted & operating in a mental fog where it’s hard to care about anything or anyone. No matter what “side of the desk” you are on, there are those times during the year where your To-Do list seems never ending & your free time seems non-existent. Please join us for tips & tricks about staying balanced, focused, & fulfilled during those stressful times of year.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans & Directors, Middle Management

Session F

Strategies for Success

Moderator: Angela Traub, School Counselor, Upper Perkiomen High School

Presenter(s): Angela Traub, School Counselor, Upper Perkiomen High School

Students in secondary schools (grades 6-12) as well as community college students who are still developing their study habits & academic foundation could benefit from a course or group curriculum which addresses these six objectives: identify their academic goals, discover their learning style, learn time management skills, understand their role of homework, learn how to take notes, develop test preparation skills & learn how to conquer test anxiety This session will review group or "freshmen seminar" course learning objectives & format for helping those who are academically struggling, improve their habits & in turn, improve their overall grades & outcomes.

Audience: Community Colleges, Secondary School Counselors, Community Based Organization

Making It Click: Connecting with Prospects on Social

Moderator: Emily Whalen, Internet Marketing Associate, PR, Moravian College

Presenter(s): Christie Jacobsen, Webmaster, PR, Moravian College Caroline McSwain, Writer/Thinker/Marketer, Mindpower (Marketing Agency) Kristen Everett, Digital Expert, Mindpower (Marketing Agency)

Today’s high school students have the world at their fingertips. Literally. Thanks to social media they can see anything, anytime with a single click, swipe or scroll. Admissions teams need to meet these prospects where they are in order to catch their eye (er, thumb). So, how do you effectively weave social media into every stage of the admissions funnel while keeping engagements authentic, fresh, & real? You revolutionize your approach, one post at a time.


The NCAA recruitment rules: How early is too early to "commit" to a college coach?

Moderator: Ian Harkness, Director of College Counseling, Malvern Preparatory School

Presenter(s): Chris Bates, Head Men's Lacrosse Coach, Princeton University

Imagine this...You are 14 years old, in 9th grade, & a competitive athlete who competes regularly in both regional & national tournaments. In addition to playing in high school, you travel with a club team on weekends & over the

summer. Yet, you are the only player on your team who has not "committed" to a top college team. This winter, the NCAA Student Athlete Experience Committee (SAEC) reviewed proposals from both Men's & Woman's lacrosse

coaches hoping to curtail early recruitment. Join us to discuss early recruitment & the impacts on our students from the perspective of a college coach, a college counselor, & a college admissions officer.


Legislative Update: What's Happening in Harrisburg

Moderator: Melissa Boltz, School Counselor, Conestoga High School

Presenter(s): David DeBor, Assistant Director of Admission, Carnegie Mellon University Caitlin Copus, Admission Advisor, Central Penn College Lance Marshall, Assistant Director of Admission, Indiana University of Pennsylvania

Higher Education & issues pertaining to college access & affordability continue to be hot topics in Washington & Harrisburg & seem to have reached a fever pitch in the run up to the 2016 Presidential election. This session will provide an update on the work of the PACAC Government Relations Committee, current statewide legislative progress, & teach you the ways in which you can advocate for the work you do for students every day.


How to Prepare, Advise, Support & Guide Students with LD &/or Autism for College

Moderator: Judy Gerich, Admission Coordinator, College Internship Program (CIP) Amherst

Presenter(s): Judy Gerich, Admission Coordinator, CIP Amherst Amy Gillespie, Director of Post-Secondary Transition, Hill Top Preparatory School Suzanne Rossi, Independent College & Career Counselor, Rock Your Future Kelly McGlynn, Assistant Director of Admission, Saint Joseph's University

Based on our experiences of working with students with LD &/or autism, to help them to get ready for post-secondary studies & careers, we will talk about ways to ease the transition out of high school & into college. We will consider students’, family members’ & secondary school counselors’ expectations, goals & concerns about college. We will speak about the transition being greater or different for students with LD &/or autism than it is for neurotypical students who do not have learning style differences. We will talk about ways that we, as an educational consultant, transition coordinator, college admissions staff member & independent support program admissions coordinator, work with students, along with their families, secondary school counselors & college staff & faculty, to help these students to prepare for college, go to college & successfully stay in college. We will each offer some examples of our work with students. We will invite each session participant to introduce her/himself, including what brought them to our event. There will be four parts to our presentation: Preparation for & expectations about post-secondary work; Experiences at college alone, or while enrolled in college & a wrap-around support program; Creating a positive campus culture to help students to succeed; Q&A.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Community Based Organization

Legislative Update: What's Happening in Harrisburg

Moderator: Melissa Boltz, School Counselor, Conestoga High School

Presenter(s): David DeBor, Assistant Director of Admission, Carnegie Mellon University Caitlin Copus, Admission Advisor, Central Penn College Lance Marshall, Assistant Director of Admission, Indiana University of Pennsylvania

Higher Education & issues pertaining to college access & affordability continue to be hot topics in Washington & Harrisburg & seem to have reached a fever pitch in the run up to the 2016 Presidential election. This session will provide an update on the work of the PACAC Government Relations Committee, current statewide legislative progress, & teach you the ways in which you can advocate for the work you do for students every day.


How to organize an entire University community to want to be involved in your admission decisions communications campaign. That's the magis.

Moderator: Melissa Calder, Associate Director of Media & Communication, Saint Joseph's University

Presenter(s): Melissa Calder, Associate Director of Media, Saint Joseph's University Ellen Gilroy, Assistant Director of Admission, Saint Joseph's University Jeffrey Martin, Senior Assoc Director, Web Comms, University Communications, Saint Joseph's University

The story about how Saint Joseph’s University went from a single employee in admissions congratulating students on their acceptance via social media to a highly coordinated effort by the entire University community, parents, currents students & newly admitted students to develop, promote & implement mass communications for the #redenvelope campaign.


Defining Value & Creating Excitement

Moderator: Rick Montgomery, SR. Enrollment Strategist, Longmire & Company

Presenter(s): Marc Harding, Chief Enrollment Officer, University of Pittsburgh Tom Stein, VP of Enrollment, Westminster College

Two major research projects co-funded by 40+ institutions look at how perceived value & student excitement play a pivotal role in college selection. you will learn how students & parents nationwide define value-is there a paradigm shift or evolutionary change in the criteria families use to select a college. We will also cover the role excitement plays in the final enrollment decision. (spoiler alert excitement is more highly correlated with enrollment then cost or perceived quality of the institution) You will also learn which recruiting methods will be most successful in generating the level of excitement that leads to enrollment.

Audience: College Admissions Counselors, Community Colleges, Deans & Directors

Recruit Parents: 5 Techniques to Improve Conversion & Yield

Moderator: Sarah Parrott, Executive Vice President, Whiteboard Higher Education

Presenter(s): Sarah Parrott, Executive Vice President, Whiteboard Higher Education Brennan McDevitt, Vice President of Recruitment Services, Whiteboard Higher Education

College recruiting is not just for students anymore! This session focuses on the critical roles parents play in college choice, & describes the top five techniques we've used to recruit & engage parents of prospective students. We will share results from our national research on parents of college-bound students, & how they are active influencers & managers of their children's college recruitment process. We will also show how colleges are actively recruiting parents, & the results of those efforts on students conversion & yield. Finally, we will share what we have learned works well (& not so well) with regard to recruiting parents.


Don't Put Your Foot In Your Mouth: Interviews & College Admission

Moderator: Tom Colt, Associate Director of College Counseling, Shady Side Academy

Presenter(s): Tom Colt, Associate Director of College Counseling, Shady Side Academy Chuck Bachman, Senior Associate Director of Admission, Lafayette College Frank Betkowski, Independent Counselor, Higher Edge LLC Krista Evans, Senior Associate Director of Admission, Lehigh University

What is the role of the interview in the college admission process today? How do different institutions use these interviews? Are they required? Who does the interviewing- admission officers? alumni? student interns?- & where do interviews take place? Are interviews evaluative or informational? How much should they be factored into an admission decision- if at all? How can counselors on the high school side best advise & help prepare their students for interviews? We will cover all of these questions & more.

Audience: College Admissions Counselors, Secondary School Counselors

Session A - MemberClicks · Session B Advancing Women in the Profession Moderator: Bryn Campbell,...

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Transcript of Session A - MemberClicks · Session B Advancing Women in the Profession Moderator: Bryn Campbell,...