Bullying Bryn

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  • 1.HRSAs National Bullying Prevention Campaign Take A Stand. Lend A Hand. Stop Bullying Now! August, 2004

2. Definition of Bullying

  • A child is being bullied when he/she is exposed, repeatedly and over time, to negative actions on the part of one or more children.
  • Bullying implies animbalancein power or strength.

3. Direct Bullying

  • Physical
  • Verbal
  • Non-verbal/ Non-physical
  • Hitting, kicking, shoving
  • Taunting, teasing, name calling
  • Threatening gestures

4. Indirect Bullying

  • Physical
  • Verbal
  • Non-verbal/ Non-physical
  • Have a peer assault someone
  • Rumor-spreading, gossip
  • Exclusion, friendship manipulation, threatening e-mail

5. Gender Differences

  • Most studies find that boys bully more thangirls
  • Boys report being bullied by boys; girls are bullied by boys and girls
  • Boys are more likely than girls to be physically bullied by their peers
  • Girls are more likely to be bullied through rumor-spreading, sexual comments, social exclusion and social cruelty

6. Conditions Surrounding Bullying

  • Children usually are bullied by one child or asmallgroup
  • Common locations: playground, classroom, lunchroom, halls, bathrooms
  • Bullying is more commonatschool than on the way to/from school

7. Prevalence/Harm

  • 30% of students reported moderate or frequent involvement in bullying(Nansel)
    • 19% report they bullied
    • 17% report being bullied
      • (6% report they both bullied and were bullied)
    • This translates to over 5 1/2 million youth
  • Involvement in bullying is correlated to violent and other anti-social behaviors (e.g., smoking, drinking alcohol, theft, possessing weapons, and poorer academic achievement)

8. Bullying is Related To...

  • Vandalism
  • Fighting
  • Theft
  • Drinking of alcohol; smoking
  • Truancy, school drop-out
  • High-risk gun ownership

9. Effects of Bullyingon its Victims

  • Low self-esteem
  • Depression
  • Loneliness
  • Anxiety
  • School absenteeism
  • Reports of poorer general health
  • Migraine headaches
  • Suicidal ideation

10. What Works?

  • What is required to reduce bullying in schools is nothing less than achange in the school climateand innorms for behavior .
  • This requires a comprehensive, school-wide effort involving theentire school community.

11. Campaign History

  • Congressionally funded through the CDCs National Youth Media Campaigns (2001)
  • Primary audience for all campaigns:
    • Tweens (youth aged 9 through 13)

12. Leadership Team

  • HRSA
    • Elizabeth Duke, HRSA Administrator
    • Kay Garvey, Office of Communications Director
  • MCHB
    • Peter van Dyck, Associate Administrator
    • Stephanie Bryn, Project Officer
  • Widmeyer Communications
    • Jason Smith, Campaign contractor
  • Clemson University
    • Susan Limber, Campaign subcontractor & bullying prevention expert

13. Campaign Goals:

  • Raise awareness about bullying
  • Prevent and reduce bullying behaviors
  • Identify appropriate interventions for tweens and other target audiences
  • Foster and enhance linkages between public health, education and other partners

14. Campaign Timeline

  • Two years in development (01-03)
  • Launch: March, 2004
  • Telecast: April, 2004
  • view atwww.mchcom.com
  • Phase 2~~~Sept. 2004
  • Updates, translation into Spanish,
  • T-TA, new webisodes, comic books

15. Campaign Research

  • Environmental scan
  • Focus groups & in-depth interviews
  • Extensive involvement of our Youth Expert Panel
    • Diverse group of 20 tweens, 4 teens
    • 12 states represented
    • Bullied children, children who bully, and bystanders
    • Racially and socio-economically diverse
  • Steering Committee of Campaign Partners
  • 5 Implementation Working Groups (IWG)
  • Education, health & safety, mental health, law enforcement & justice, youth-serving

16. Campaign Supporters

  • A World Of Difference Institute/Anti-Defamation League
  • American Academy of Pediatrics
  • American Association of School Administrators
  • American Counseling Association
  • American Federation of Teachers
  • American Medical Association
  • American Medical Association Alliance
  • American Occupational Therapy Association
  • American Public Health Association
  • American School Counselors Association
  • American School Health Association
  • Anti-Defamation League
  • Association of Maternal and Child Health Programs
  • Big Brothers Big Sisters of America
  • Boys and Girls Clubs of America
  • Center on Children and the Law, American Bar Association
  • Child Welfare League of America
  • Children and Adults with Attention Deficit Disorder
  • Childrens Safety Network
  • Colorado Attorney Generals Office
  • Council of Chief State School Officers
  • Emergency Nurses Association
  • Family, Career & Community Leaders of America
  • Fight Crime:Invest in Kids
  • Gay, Lesbian & Straight Education Network
  • Girls Scouts of USA
  • Leawood Police Department
  • National 4-H Council
  • National Alliance for Hispanic Health
  • National Assembly on School-Based Health Care
  • National Association of for Sport and Physical Education
  • National Association of Pediatric Nurse Associates & Practitioners
  • National Association of police Athletic Leagues
  • National Association of School Nurses
  • National Association of School Psychologists
  • National Association of School Resource Officers
  • National Association of Secondary School Principals
  • National Association of Social Workers
  • National Center for Victims of Crime
  • National Crime Prevention Council
  • National Education Association
  • National Federation For Catholic Youth Ministry
  • National Mental health Association
  • National Middle School Association
  • National Organizations for Youth Safety
  • National Parent Teachers Association
  • National Peer Helpers Association
  • National School Boards Association
  • New Jersey State Bar Foundation
  • Prevent Childe Abuse America
  • Safe USA
  • School Social Work Association of America
  • Society of Adolescent Medicine
  • Society of Pediatric Nurses
  • State & Territorial Injury Prevention Directors Association
  • State Adolescent Health Coordinators Network
  • Students Against Destructive Decisions
  • The ASPIRA Association, Inc
  • U.S. Department of Education, Office of Safe and Drug Free Schools
  • U.S. Department of Health and Human Services
  • U.S. Dept of Justice, Office of Juvenile Justice & Delinquency Prevention
  • United National Indian Tribal Youth
  • Young Life, Wyldlife Ministries
  • YMCA of Mohawk Valley

17. Campaign Components 18. Animated Serial Comic

  • Twelve two-minute webisodes
    • New episode posted every 2 weeks
  • Entertaining to tweens
  • Modeling positive behaviors
  • Interactive

19. Public Service Announcements

  • For television, radio, and print
  • Different spots target:
    • Youth bystanders
    • Children who are bullied
    • Adults
  • National Association of Broadcasters will distribute PSAs
  • NBCThe More You Know2 ndseason