Social Media and Content Marketing

Blog-post on Innovative Marketing BoardAssignment:

Analysis on:

Blog- 8 Ways Baba Ramdev’s Patanjali Can Capture South India!

Submitted by:Shashank Reddy

Blog-post Screenshot from IM

Making and Marketing of BlogMaking Title: 8 Ways Baba Ramdev’s Patanjali Can Capture South India! Topics Related: Retail Marketing, Marketing Strategy, Advertising &

Sales Promotion, FMCG India, South India Labels: Andhra Pradesh, Baba Ramdev, Consumer Behaviour, Culture

and Traditions, FMCG India, Geographical Marketing, Karnataka, Kerala, Patanjali, Regional Marketing, Retail Marketing, South India, Tamil Nadu, Telangana

Search Description: After a major breakthrough in Indian retail sector, here are the 8 steps given by Shashank Reddy on how Patanjali can be a success in South India!

Url: http://www.innovativeboard.com/2016/09/8-ways-baba-ramdevs-patanjali-can.html#.V-DcLPB970H

Reasons for choosing the topic

Patanjali is still trending in Indian Marketing World! I’m personally interested in analysing the impact of Patanjali. I’ve focused on South India, a region where I hail from. As a student of Marketing, I understand the aspects of Retail

Marketing, Marketing Strategy, Advertising & Sales Promotion. Patanjali is yet to capture bigger pie in South India. Very few or no articles on Patanjali and South India so far. Baba Ramdev is a popular icon and people are interested to read.

Search Volumes

Note: These were considered just before writing the blog

Things included to make it appealing Simple and self-explanatory title Use of headings and sub-headings (steps) Use of Images depicting each sub-heading Right-aligned text Interesting and analogical sub-headings Added author info with a display picture I also added a video at the end

Video Making Video-1: I made a dedicated infographic video exclusively for the blog

(later I discovered that video was receiving less views and gave the same info- sliding headings, hence decided to make a short documentary) Video-2: As part of my video project for Consumer Behaviour, I had

shot a 10-min documentary on the same topic, i.e. about Patanajali The video started receiving many views and has more than 200 views

as of 20th Sept, 2016.

For video-1, Click here: Patanjali South India

For video-1, Click here: Project Patanjali

Marketing the blog

How I shared my content: Social Media- Facebook, Twitter, Linked-in Email and WhatsApp

Facebook: Initially I shared it in my home-town page that I admin Later, shared it in the alumni pages and groups And finally, I shared it in my personal profile and IM Page

Twitter and Linked-in: I shared in my profile

Header Image: In my hometown page, I used a popular south movie still, who are familiar to the viewers, who are indeed south Indians

Header Image: In my college alumni page, I used ‘Chennai Express’s pic, which is more relatable to the mix-audiences

Note: The description was also customized to the audience which the post was interacting

Before scheduling the posts, I looked into the Facebook Insight’s data to determine which time and day would get maximum viewership

Example- Innovating Marketing

The graph suggests Friday has high viewers and Evenings has the high traffic

Linked-in:

Twitter:

Email Requests FLAME University Faculty

Acharya Faculty (My Graduation College)

SEO Strategies I followed a standard structure

Introduction, body, conclusion, video and author info I used paragraphs The content was original and free from grammatical errors My article was quite lengthy (939 words) The article had steps (8 steps) Use of High Volume Keywords in Titles and Sub-titles Use of Keywords and related search terms in the content Use of Hyperlinks (14 relevant hyperlinks) Consistent use of phrases across the article I used relevant images File name of images was that of respective title and subtitles Relevant video was embedded (original)

Off page SEO

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