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Inbound Marketing: SEO + Blog + Social Media

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Inbound Marketing

BLOG SEO SOCIALMEDIA

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Outbound Marketing• Telemarketing• Trade Shows• Direct Mail• Print ads• TV/Radio ads

Rethinking Marketing

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Inbound Marketing• Telemarketing• Trade Shows• Direct Mail• Print ads• TV/Radio ads

Rethinking Marketing

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What Regulate Success?

BLOG/ CONTENT

SOCIAL MEDIA

SEO

•Inbound links•Fans (Subscriber)

•Fans (friends)•Content

•Content•Inbound Links

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Exponential Effects

BLOG

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Exponential Effects

BLOG

SEO• More Traffic• More Links

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Exponential Effects

BLOG

SEO• More Traffic• More Links

Social Media• Even More Traffic• Even More Links• More Content

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Exponential Effects

BLOG

SEO• More Traffic• More Links

Social Media• Even More Traffic• Even More Links• More Content

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What to Publish?

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release

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What to Publish?

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release

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What to Publish?

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release

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What to Publish?

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release

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Where to Publish?

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Exponential Effects

BLOG

SEO• More Traffic• More Links

Social Media• Even More Traffic• Even More Links• More Content

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25% of SEO= On Page (Visible)• Page Title

• URL

• H1,H2, H3 tags

• Page Text• Bold

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Article SEO Performance Analysis

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Inbound Link Analysis

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Exponential Effects

BLOG

SEO• More Traffic• More Links

Social Media• Even More Traffic• Even More Links• More Content

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Promote Your Content

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RSS Monitoring

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Conclusion: A Day of Inbound Marketing

Your Optimized Press Release

8.00 -8.30 am: Check blogs, Facebook and Twitter• Add some new Friends• Leave some comments8.30 – 9.30 am: Publish new article on blog• Post link on Twitter and Facebook

3.00 – 3.30 pm: Someone appreciate you.• Post link on Twitter and Facebook• Email friends/employees to explore it.3.30 – 4.00 pm: Review SEO results• Prepare a couple tweaks to on-page SEO

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Thank YouVisit: www.allydigitalmedia.com