BUILDING YOUR BLOG THROUGH ORGANIC SEO, SOCIAL SIGNALS, AND IMAGE OPTIMIZATIONNICOLE BULLOCK @CUTECULTURECHIC

About Me

What we’re talking about What is SEO? Panda and Penguin Rel=“author” Linking to your G+ profile Crafting great social media updates Image optimization Keyword Research

What is SEO? Search Engine Optimization (SEO) is the

process that affects the visibility of a website in the search engine page results (SERP)

Organic vs Paid SEO SEO can be used to target different types of

search: Websites Video Images

Is SEO Dead?

Panda and Penguin Panda – February 24, 2011: Penalized

sites with weak content, rewarded sites with quality content

Penguin – April 24, 2012: Evaluation of incoming links to see if your site includes link schemes to improve rankings

rel=“author” Rel=Author is HTML markup in the code

of a webpage that allows authors to associate their Google+ profiles. Once associated, a rich snippet (such as your Google+ profile picture) appears next to your result in Google's search engine results

<a href=“[profile_url]?rel=author”>Google</a>

Rel=“author”

Use your Google+ profile number:

<a href=“102155066952444013373?rel=author”>Google</a>

Where to Add rel=“author” code Into site header (varies by theme) Google+ ID in Wordpress Author Bio Download plugin (Easy Rel=author)

Linking blog to Google+ Profile

Verifying the rel=author code

Are links the focus? According to Google Webmaster Tools, the key

to ranking success has shifted from number of links to quality content. Notice the shift in wording:

Before: In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Current: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. 

Keywords are still important People use search engines, you want to

capture what people are searching for You need to understand the users and

what words they use to find your content Use keywords that people expect to see Add keywords into the text of your

website in a natural way (avoid “keyword stuffing”)

Google Adwords Keyword Tool

Google Adwords Keyword Tool Results

Soovle

Image Descriptions Take the time to rename your photos

with keywords Use keyword rich file names Use alt text for more detail

File name: one-touch-ultra-mini-monitor.jpg

Alt text:alt=“monitoring reactive hypoclycemia with one touch ultra mini monitor”

SEO and Social Signals

Search engines reward quality content, and social sharing adds credibility

Users are engaging with brands on social media and sharing products and purchases

Make it easy for readers to share your content through social widgets

Social Sharing Widgets Make it easy for your readers to share

your content by having visible sharing widgets

Widgets can be added by HTML code or as a plugin

Decrease indecision by offering only 3-6 of the most popular/relevant social networks

Sharing Your Content on Social Media

Twitter – Keep it consise (110 characters) Facebook – Set an eye-catching meta

image (it will grab more interest than any text description)

Pinterest – Add images with text for tutorial posts, use keywords in your description

Google+ - Use a more lengthy description with keywords and hashtags. You’ll get the biggest bang for your SEO buck in G+ posts of any social network

Create an Online Portfolio

My Favorite SEO Resources Moz.com SEO.com SearchEngineLand.com SearchEngineJournal.com MattCutts.com/Blog GoogleWebmasterCentral.blogspot.com Distilled.net

Let’s Connect! Social Media Manager for Lead Media Partners and

DegreeSearch.org Board Member for Social Media Club of Salt Lake City 11 years of blogging and social media experience Follow me on Twitter @cuteculturechic

My blogs www.cuteculturechick.com www.beautyandthebypass.com

Facebook.com/cuteculturechick Twitter.com/cuteculturechic Pinterest.com/cuteculturechic Linkedin.com/in/nicolembullock