SEO SEM Dubai | Use SEO & Paid SEM For A Potent Web Presence

SEO SEM Dubai Use SEO & Paid SEM For A Potent Web Presence 08/26/22 1 Varal LLC, Dubai, United Arab Emirates. www.howtoseodubai.com

Upload
ramapati-singhania
Category

Education
view
300
download
0

Embed Size (px):

description

http://www.howtoseodubai.com/seo-optimisation-dubai/seo-sem-dubai SEO SEM Dubai | Use SEO & Paid SEM For A Potent Web Presence SEO SEM Dubai: Everything starts with judicious keyword selection. Traffic data from SEO and paid SEM can prioritize action SEO SEM Dubai: Search Engine Marketing (SEM) includes Search Engine Optimization (SEO), advertising using paid inclusion and pay-per-click methods and getting links from directories, article sites, social media and video sites. In effect SEM is the use of various processes to increase the ranking position of a website on the search results of Search Engines (such as Google, Yahoo! or Bing and others). It aims to increase visibility to attract more visitors to the website. SEO is the keyword research, content submission and positioning of a website on search engines to achieve maximum visibility and a top ranking in the search results. Organic SEO and paid Search Engine Marketing can be complimentary. Paid listings e.g. Google Ad-words, Facebook Advertising, paid inclusion and pay-per-click programs of various search engines increase exposure and attract more visitors to the website. Paid SEM teams generally focus on bidding, campaign analytics and the complex science of managing thousands of keyword buys to drive maximum traffic. The SEO team lives in a world of internal and external linking, and optimizing pages to maximize reach and relevance in organic search engine results. Today, marketers realize that paid SEM and SEO can work together effectively. Insights gained when buying pay per click (PPC) keyword ads can positively impact SEO creative initiatives, while natural search queries and click path data can, and should, influence keyword bidding. SEO SEM Dubai: 3 practical steps to combine SEO and paid SEM 1. SEO SEM Dubai: Identify overlap The first step in combining SEO and paid SEM programs is to identify where the programs overlap, where they don’t and where they should. Paid search advertising programs cannot be successful without top-ranking natural search results and vice-versa. Use your search management platform or web analytics tools to identify which keywords are performing well on both sides of the table, and see which ones are “lone wolves” driving only PPC or organic search traffic. For example, if you have a term for which traffic is only driven through paid search clicks, there is opportunity to focus SEO efforts on obtaining organic ranking on these terms. This will reduce your cost. Conversely, if your organization is generating revenue from organic search terms that don’t match any of the keywords in your paid search program, there is probably some incremental revenue you can capture with paid keyword expansion. Start by identifying the high-volume and top-converting search queries for both SEO and paid SEM phrases. The next step is to evaluate how they perform.