SEO Services in Derby, Western Australia | SEO, SEM

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www.webixels.com

description

http://www.webixels.com Looking for the best SEO Services in Derby, WA ? Webixels Provide best SEO, SEM services at Affordable price

Transcript of SEO Services in Derby, Western Australia | SEO, SEM

Page 1: SEO Services in Derby, Western Australia | SEO, SEM

www.webixels.com

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Introduction• SEO is a process used to optimize a website for search engines

like Google , Yahoo , Bing • It increases the volume and quality of website traffic to a

website from search engines . • SEO is the sub category of SEM ( Search Engine Marketing ) . • SEO Improving a website’s presence in organic search engine

results.

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What is SEO, SEM, SMM

• SEO : Search Engine Optimization

• SEM : Search Engine Marketing

• SMM : Social Media Marketing

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How Search Engine Works?

Crawling

Indexing

Search engines like Google , Yahoo normally update their algorithms many times monthly . This is why you observe changes in the rankings .

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SEO Copywriting• Promote sites by writing the viewable text on a web page• Target specific search terms• Genuine content pages• Optimize On-Page elements

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What is Search Engine Rank?

• If you search any keyword using a search engine then shows thousands of results available in its database . A page ranking is calculated by the position of web pages displayed in the search engine results . If Search engine is adding your website page on first position then your website page rank will be number 1 and it will be assumed a s with a high rank .

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What is on-page and off-page SEO

• On-Page SEO- This includes providing good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc.

• Off-Page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.

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On-Page SEO• Title Tags• Meta Descriptions• Heading Tags• Content

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Off-page SEO• Community Creation in Social Networking Sites• Blogging• Forum Postings• Search Engine Submission• Directory Submission• Social Bookmarking• Link Exchange• Cross-Linking• Photo Sharing• Video Promotions

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Off-page SEO

• Business Reviews• Local Listings & Yellow Pages• Article Submission• Press Release Promotion• Classifieds Submission• Social Shopping Network• Answers• Document Sharing• PPC Ad Campaign

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SEO Techniques• White Hat SEO• Search engines recommend it

as a good part of design

• Black Hat SEO• Search engines does not

support or approve this effect

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White Hat SEO• Relevant Content• Well-labeled images• Relevant links and references• Complete sentences with good spelling and grammar• Standard compliant HTML• Using and relevant page titles

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Black Hat SEO• Duplicate content• Invisible text• Stuffed keywords• Cloaking or redirecting the user to another site or page• Links from sites with non-relevant content

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Keyword Analysis• Words people would search for• Keyword tags on competitor’s site• Visible page copy on competitor’s site• Related search suggestions on top search engines• Google Keyword tool • Analyze your website for finding proper keywords

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Don't do the followings:• Don't keep hidden text on your web pages.• Don't create alt image spamming by putting wrong keywords.• Don't use meta tags stuffing.• Don't exchange your links with black listed sites.• Don't try to fool your site visitors by using miss spelled

keyword.• Don't send spam emails to thousand of email IDs.• Don't use too much graphics on your site.• Don't create too many doorway pages.• Don't try to create duplicate content of pages.• Don't submit your website many times in a single search

engine.

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Do the followings:• Create logs of pages and each page should however contain a

minimum of about 200 visible words of text to maximize relevance with Google.

• Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.

• Create a home page link to each and every web page and provide easy navigation through all the pages.

• Check your complete site for broken links. Broken links will reduce your other pages rank as well.

• All Pages Must Conform with W3C Standards• Keyword Density is Never Abusive• Always Include: Robots.txt, Sitemap.xml, & Urllist.txt• Keywords are Prominent in the Title, META tags, & Headings• ALT Tags and Title Tags are Not Forgottenwww.webixels.com

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Webixels PTY LtdPO Box 797Derby W. Australia - 6728

Website : www.webixels.comPhone: +61 488 460 800

Email: [email protected]