PowerPoint Presentation

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Independent & Media Aqnostique European Adtech Company Founded in Copenhagen 13 years agoEmploy 650 people

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So to kick this off lets be clear.

You tube or video buying alone is not true branding, but will form part of campaigns

Just one channel5

Tim Armstrong from AOL

http://www.google.dk/imgres?imgurl=https://gigaom.com/wp-content/uploads/sites/1/2012/02/tim-armstrong-ceo-aol-o.jpg%253Fquality%253D80%2526strip%253Dall&imgrefurl=https://gigaom.com/2014/01/16/aol-calls-it-quits-on-tim-armstrongs-quixotic-quest-ships-patch-to-the-bone-yard/&h=363&w=507&tbnid=wuxkoQ4oTlbnMM:&docid=cBh600W21wWZeM&ei=60zxVY6hDoHvywOYoKyAAg&tbm=isch&client=safari&ved=0CB4QMygAMABqFQoTCM7CwZ-T7McCFYH3cgodGBALIA

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Facebook tracking in Belgium

New Alliances

Create awareness & drive engagement Through creativity in order to meet business goals

Premium inventory & Local data I which minimise waste and increase consumer relevance

Brand Metrics that makes sense in the board room I not CTR, CPC but Brand Awareness, Visibility time, Engagement rate, Engagement time, Likelihood to recommend

Key benefits of programmatic I data driven decisioning, efficient workflows and full transparency

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What is programmatic branding?Brand formatsPremium inventory with cross-screen reach, robust audience data and engagement metrics, and full support for real-time bidding

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AUTOMATED GUARANTEED

RTBProgrammatic Direct (Private deals)Automated Guaranteed Why Automation ? Cause advertisers is asking for Gaurenteed campagins to make sure that their message will be seen take over using data crm offline to make their campaign more relevant in the right context to the right user at the right time . Buying this in a efficient way

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Mobile: The enduring consumer obsession

- https://twitter.com/cap0w/status/431176293590106112

Mobile is deeply personal and each individual uses their mobile and tailors their mobile experiences differently

Challenge for marketers and the advertising industry is how do you accurately identify consumers on a mobile device and offer an engaging, elegant and relevant ad creative

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