RTB Update 2: Jesper Urban, Adform
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Transcript of RTB Update 2: Jesper Urban, Adform
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MORE TIME SPENT ONLINE WILL MOVE BUDGETS
PROGRAMMATIC BRANDING OPPORTUNITIES ARE BIG
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CREATE AWARENESS & DRIVE ENGAGEMENT
PROGRAMMATIC RICH MEDIA GROWTH
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april 2013 maj 2013 juni 2013 juli 2013
Rich Media Share of RTB
PREMIUM INVENTORY & LOCAL DATA
PREMIUM TRADED VIA PRIVATE MARKETPLACE
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PMP
HIGHER PRICES ON PROGRAMMATIC PREMIUM
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eC
PM
Buy Rate
Ad Exchanges Private Market Places
BRAND METRICS
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DISPLAY AD TECH TODAY
DISPLAY AD TECH IN