Semiotic Analysis On Economic Magazine Covers—Veiland
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Transcript of Semiotic Analysis On Economic Magazine Covers—Veiland
Semiotic Analysis on Economic Semiotic Analysis on Economic Magazine CoversMagazine Covers
LE 314 Introduction to SemioticsLE 314 Introduction to SemioticsInstructor: Dr. Harald KrausInstructor: Dr. Harald KrausStudent: Wang Fang (5174-80015)Student: Wang Fang (5174-80015)
Concise Concise layout with a layout with a main topicmain topic•Content----domestic and international economy and current affairs; Powerful reasoning and changing topics
•Readers----comparatively stable with interest and necessary knowledge; focus on sensible analysis
•Myths of economic magazines----impartial, rational and sharp demonstration
Concise layout with a main topicConcise layout with a main topic
Basic SyntagmsBasic Syntagms
General magazine covers
Economic magazine covers
MastheadMasthead•A name shows economic directly(e g, ‘The Economist’ ‘Business Week’----rational connotation
•Conspicuous and conservative color----easily noticed; prudent and reliable, without bias
•Bigger font size----recognizable; connotes self-confidence
•Located at left top----can be easily found on the news-stand
MastheadMasthead
Cover linesCover lines•Selected topics distributed around the main image
•Small font size without detracting from the main one
•Colors united with the whole tone
•To project the main cover line----connotes the importance of the main topic
Myths constructedMyths constructed
Through linguistic presentation and the main image and the way how they are combined syntagmatically
Various myths in different topics
Not modest or neutral
Main cover Main cover lineline•Brief words with a big font size and obvious color to stand against the main image
•Complemented by a subsidiary line
•A part or whole part of the main image
•Photographs, illustrations, even words
PhotographsPhotographs•Images of well-known people or only a semiotic sign
•Not reflect how the target readers feel
•Photographs tend to connote a factual sense which is intertextually related to the time and situation in realistic world
•Protagonist, background, main cover line and angle come to construct the myths
IllustrationsIllustrations•Paradigms intertextually related to other texts or myths
•Syntagmatically combined in a rhetoric way (metaphor, metonymy, synecdoche and irony )to construct myths
Linguistic Linguistic presentation as presentation as ‘main image’‘main image’
•Connotes an intense emotional mood intertextually related to its time background (also shown in dateline)
•Myths constructed in such an incisive way
ConclusionConclusion•Economic magazine covers feature a brief layout with a projected main topic which is intertextually related to its time background
•Myths are subliminally constructed through linguistic presentation, the main image and the way in which they are combined syntagmatically
Thanks for your Thanks for your attention!attention!