TEKES Wellbeing-2015 EventTEKES Wellbeing-2015 Event

May 15, 2003

Part 1: Overview and Analysis

Part 2: Future Trends Hexagon Maps and Detail

Finexus Advisors

# Slide Content # Slide Content

5 Aims of this Report 12 Comments on the Future: Tom Conger

6 Event Description 13 Hexagon Mapping Process

7 Presentation: Global Lifestyles, Changing Values

14-15 Blue Group Extrapolatives and Opportunities

8-9 Presentation: Megatrends; Finnish Futurists’ Views

16-17 Red Group Extrapolatives and Opportunities

10 Presentation: Design, Caring, Wellbeing

18-19 Yellow Group Extrapolatives and Opportunities

11 Presentation: Food: Future Trends

20-21 Black Group Extrapolatives and Opportunities

Table of Contents Table of Contents Part 1: Overview and AnalysisPart 1: Overview and Analysis

# Slide Content # Slide Content

22-23 Green Group Extrapolatives and Opportunities

28 Cross-sector Overlap of Key Opportunities for Technology Applications

24 Wellbeing Opprtunities Combined. Implications for Business

29 Critical Takeaways: Future Trends

25 Wellbeing Opportunities Combined. Implications for Academia, Education, Research Institutions

30 Critical Takeaways: Opportunitites

26 Wellbeing Opportunities Combined. Implications for Government and Policy

31 Synopsis

27 Wellbeing Opportunities Combined. Imlications for Citizens

Table of Contents Table of Contents Part 1: Overview and Analysis (Cont’d)Part 1: Overview and Analysis (Cont’d)

# Slide Content

32 Part 2: Future Trends Hexagon Maps and Detail

33 Hexagon Color Key

34 Blue Group Master Future Trends Map

35-43 Blue Group Future Trends Hexagon Detail

44 Red Group Master Future Trends Map

45-53 Red Group Future Trends Hexagon Detail

54 Yellow Group Master Future Trends Map

55-61 Yellow Group Future Trends Hexagon Detail

62 Black Group Master Future Trends Map

63-68 Black Group Future Trends Hexagon Detail

69 Green Group Master Future Trends Map

70-74 Green Group Future Trends Hexagon Detail

Table of Contents Table of Contents Part 2: Future Trends Hexagon Maps and DetailPart 2: Future Trends Hexagon Maps and Detail

5

Aims of this ReportAims of this Report

Accurate reporting of both Wellbeing-2015 event presentations (4) and the hexagon mapping exercise in its various stages

Identify and summarize key points and highlights Explore implications of insights gained for the following sectors:

Government, Business, Academia, Citizens Value-added analysis on patterns, themes and extrapolatives Maintain constant focus on the role/location of technology That it be concise yet detailed, comprehensive, informative, and

analytical Audience: TEKES, event participants, and others interested in

technology, foresight, and wellbeing. – Note: This report is intended to be a resource for both those who

were and were not in attendance at the Wellbeing-2015 event.

6

Event DescriptionEvent Description Program

– 4 presentations– Hexagon futures mapping

• 5 small groups, participants from different fields• Large group session

– Informal discussions: Lunch, breaks, cocktail reception Players

– TEKES• Event Preparation, Coordination of speakers, Logistics, Follow-

up– Social Technologies

• Program content and design, Moderating– Finexus Advisors

• Recording, Reporting, and Analysis

7

Presentation: John CashmanPresentation: John CashmanTopic: Global Lifestyles, Changing ValuesTopic: Global Lifestyles, Changing Values

Key Argument World values change/ currently are changing

Global lifestyles– Demography: aging world, developed world especially but also in

developing world– World values map

 Changing values– Globalization

Shifting perceptions of risk:– As people gain wealth/values, they become more risk intolerant

• Product safety concerns, air quality, etc• Paradox: also increase in extreme sports, etc

Focus on the self– Number of single people increasing– Shift in values, as values increase more focus on the self

8

Presentation: Presentation: Osmo KuusiOsmo KuusiTopic: Megatrends; Finnish Futurists’ ViewsTopic: Megatrends; Finnish Futurists’ Views

In Brief: 7 future megatrends presented, explanation of how Finnish futurists use megatrends

Based on past developments Finnish futurists look for current and future trends trying to see megatrends, their variances, and the drivers that will provide visions of the future

(Learning) might change human laws and relations and social trends

Mental map: drives scenarios based on choices for the future Trends:

1. Technological Development Will be interesting to see how IT and Biotech sectors will

connect Tech development may be more rapid than expected

(Surprises) Environmental, Energy Technology

9

-Continued--Continued-Presentation: Presentation: Osmo KuusiOsmo Kuusi

Topic: Megatrends; Finnish Futurists’ ViewsTopic: Megatrends; Finnish Futurists’ Views

Material Technology: Tailor-made, light, strong, intelligent materials

2. Globalization3. Networking (including Virtual Networking)

Learning communities are important4. Challenges of sustainable development

Increasing ecological problems Socially sustainable development More cultural problems

5. Changing jobs Decrease in repetitive work

6. Global Polarization of Age Structure7. Outsiders

Every change makes someone an outsider

10

Presentation: Anne Stenros, Design Forum FinlandPresentation: Anne Stenros, Design Forum FinlandTopic: Design, Caring, WellbeingTopic: Design, Caring, Wellbeing

Society in future will be based on fulfilling personal creativity

In Finland shift from hard technology to soft craft

Roots of Finland’s architecture, craft and design precede high-tech

Generation y is less materialistic, Caring design

Design use. Design becomes so important that is object really needed?

Making ’ethical’ places– Man and nature– Caring in design

Caring: environment, other people– Personal virtue ethics- concern for other

people first

Story 1: Ramses Wissa Wassef Art Center , Cairo

– Slides of creative architecture

Story 2: White Light– Slides of plain dishes– Original design is no design

Leaving something in natural state

’No design’ is a stance on technology and human vs. man-made

– Cornerstone of anti-design: functionality, practicality, plainness

– Unaffected timeless learning– Highest concept of beauty is

timelessness

Thesis: High-tech, craft, environment and architecture are important for 2015Thesis: High-tech, craft, environment and architecture are important for 2015

11

Presentation: Ari Virtanen, TEKESPresentation: Ari Virtanen, TEKESTopic: Future Trends of FoodTopic: Future Trends of Food

Examination of food (and consumption) trends in the U.S. with comparisons made to Finland. Particular focus on:– Fast foods– Marketing (packaging, coloring, etc)– Unhealthy eating, obesity– Food preferences

General conclusion that there is more availability, marketing of and consumption of fast foods/ unhealthy foods in the U.S., and that there is a direct link to higher rates of obesity

Exploration of future diagnostics possibilities relating to food and nutrition:– Different devices to measure dietary needs, assess intake,

and give feedback on recommended nutrition plan

12

Comments on the FutureComments on the FutureTom Conger, Social TechnologiesTom Conger, Social Technologies

((Highlighted Comments Given throughout the Event)Highlighted Comments Given throughout the Event)

Future trends and visions– Consumer in the driver seat, society chooses technology– Private sector efficiency, feedback systems in place > monitoring > increase in

quality– Government’s role is to set parameters   –  Risk of knowing too much about the future > might freeze our actions and limit

choices– Risk: missteps, fragile environment– Possibilities for behavior modifications > ethical issues, e.g. what if we can take away

the feeling of fear, consequences? Answers to questions from the futurist

– Desired life expectancy is determined by the quality of living and ability to experience different lives/lifestyles

• We’ll want to live longer if we can experience different kinds of lives– Important: Ability to see what future holds and shape it– The idea of technology as not an ’end all be all' is a change, trend is moving toward

consumer use, not tech as an end in itself– It is good we don’t know the future

13

Hexagon Mapping ProcessHexagon Mapping Process

Participants divided into 5 groups: Blue, Red, Yellow, Black, Green Goals

– Capture ideas– Create connections and pathways– Share and restructure our mental models– Create collective model– Challenge mental model of preconceived notions about the future

Orientation: Finland first, then context of world Important to make assumptions explicit to yourself and others Morning Session

– Factor (ideas/ items, relationship of ideas)– Cluster (determine and organize groups, name clusters) – Connect (use and label arrows to show relationships)

Afternoon– Add opportunities (Yellow Hexagons), think about how things link– Old opportunities in new light, plus new opportunities– Discover opportunities for new products, services, technologies and programs

To be listed on each Hexagon: What factors are important to the future of

Wellbeing between now and 2015?

14

Blue Group ExtrapolativesBlue Group ExtrapolativesKey insights gleaned from the Blue group discussion/processKey insights gleaned from the Blue group discussion/process

Medical needs and solutions will be increasingly personalized

Future will see many trends/challenges associated with food, eating, nutrition; demand for personal advisors, smart cards, etc. relating to nutrition will be high

Will be important to focus on different health needs of men and women

Addressing mental wellbeing (in addition to physical wellbeing) will be key

‘Soft issues’, not just technology will be important Functional clothes will become useful answer to many

needs and challenges Cross-disciplinary approach to R&D necessary

15

Blue Group: OpportunitiesBlue Group: Opportunities

Lifestyle drugs Health monitoring Multi-disciplinary R&D Pharmaco/Nutri genomics Food and Nutrition

monitoring Low tech housing Meal machine Global participation Learning entertainment Water manufacture Affordable food Smart housing

Dematerialization of everything

Health accounts Traceable food Mood food Genetic engineering Environmental diagnostics Personal airbags Nano technology Extreme thrill food Traceable foods Soil and water

conservation

16

Red Group ExtrapolativesRed Group ExtrapolativesKey insights gleaned from the Red group discussion/processKey insights gleaned from the Red group discussion/process

Increasing interdependency causes challenges; things are more and more connected/integrated

Work life become part of wellbeing Map more about social values than

technology– Social issues, life-style and general

social well-being considered as important issues compared to those, technology is minor factor

– Technology benefits societies and people, and enhances wellbeing, but its role is to be more ‘behind’, like a hidden factor influencing wellbeing

Challenge of elderly adopting new technologies

In developing home technologies, emphasis should be put on stress-free aspects / ease in use

Empowerment of people: move towards self-monitoring technologies in health issues e.g. blood pressure, food allergies, virtual doctors, preventive heath-care

Improvements of public health system

– Efficiency is key, private vs. public services, monitor purchases

– Preventative care Global context matters

– wellbeing of community-neighborhood, Finland, world

Red Group: OpportunitiesRed Group: Opportunities Information pulled together about all

different cultures Personal Food profile

– taste, nutrition Personal trainers for personal advice

– ICT, Broad Band through mobile phone Home robot (cleaning, simple,

communicates with other systems) Smart community services

– Help evaluate and select different services

Privacy issues, need solution Wallpaper “sucks up” room dust, improved

vacuum cleaner (becomes pet) Take global products and tailor them to

local markets (education) Self-help eyeglasses that monitor

health/home-diagnosis (sugar, cholesterol) Bonus cards (Smart cards)

Improvements of public health system– monitor purchases– smart card

Telemedicine (Use self tests as added info for doctor)

Nutriceuticals– Get governments to support

food like pharmaceuticals Easy self-help alleger test for food Self-monitoring/self-analysis

– Fabric detects (e.g. measuring blood pressure)

– Needs authentication Bacterial or dirt solutions to

allergens Card that recommends food you eat

(Associated with food service) Filtering and monitoring

environmental allergens (customized)

18

Yellow Group: ExtrapolativesYellow Group: ExtrapolativesKey insights gleaned from the Yellow group discussion/processKey insights gleaned from the Yellow group discussion/process

Security will be a pervasive force in all future considerations Tugs between Self vs. Society, individualism vs.

communalism will shape the future Technology as both improvement, and drawback; doesn’t

necessarily make life simpler Shifting boundaries between home and work/ leisure and

work Elderly need to be accommodated, needs increasing Issue of access to medical info: privacy vs. efficiency, etc,

this issue will be pervasive Outsourcing, how much will public sector begin to

outsource? What will be the effects? Who benefits? Who loses?

Yellow Group: OpportunitiesYellow Group: Opportunities More User Friendly products Changing nature of working

life Development of new

facilities Development of services to

returnees to the country Signals in cars for elderly

drivers Advanced video connections Intelligent communication

surrounding public transportation

Variety of living situations Home exercise designed

into daily routines Smart Clothing Self cleaning home textiles

Public safety solutions related to weather

Flat screens integrated into homes

Smaller, cheaper housing in cities for elderly

Caretaking services for dual homeowners

Safer home appliances Transport safe for all, especially

elderly Develop new applications Lighting improvements that are

energy efficient Noise pollution reducers Usable sophisticated monitors Safety standards from the EU Communications tools/

Affinity groups

20

Black Group: ExtrapolativesBlack Group: ExtrapolativesKey insights gleaned from the Black group discussion/processKey insights gleaned from the Black group discussion/process

Privacy will be a key issue Different needs, resources, future considerations for the

developing and developed worlds Changing nature of education: Self education vs. being

educated Locating technology: Does technology enable other

factors...or do other factors enable technology? People moving from rural to urban Sustainable development Inevitability of change Information doesn’t necessarily change behavior Consumer choice isn’t always good Exporting best practices: global sharing, drawing on different

nations’ strengths

Black Group: OpportunitiesBlack Group: Opportunities Prevention of environmental

problems Sustainable beautiful buildings for all Rural living Sustainable Energy (Sun, wind, etc) Better (sustainable) agriculture to

feed all (food for everybody) Implantable wireless

sensors/activators Less costly healthcare Physio enhancement through

technology Software components for integration Healthy lifestyles, less sick people

(Western world) Water as a resource, no wasting

Cross Technology Smaller, more powerful computers Monitor/ Measure

– Health Index

– Environmental Index Information Analysis services Services managing day life New services ‘Health Games’

– Children

– Fitness embedded Screening of Population

– IT

– Bio

– Database Exporting best practices

22

Green Group: ExtrapolativesGreen Group: ExtrapolativesKey insights gleaned from the Green group discussion/processKey insights gleaned from the Green group discussion/process

Key theme for the future will be government/finance– How we will be able to afford/ fund new ideas?– Who’s responsibility is it to fund these?

Ethics, genetics– Need to find ways to proceed with science/technology developments

in ethical ways Leisure is key to Wellbeing, not just a side note Need to come to terms with the continuing aging of populations Rules and regulations frameworks, supremacy and subsidiarity,

EU vs. Finland in the future, how will policy issues matter for Finland? How does the EU limit/enhance wellbeing?

Who has access to information, why? Consequences of too much, too little, or misinformation

Where will these trends apply, be realistic—developed/developing worlds?

Green Group: OpportunitiesGreen Group: Opportunities Virtual extended home

– telepresence Early adaptive lifestyle group for

entertainment, life-style fitness High purchasing power drawing group

of elderly for self medication, self diagnostics

Balance between freedom and responsibilities

Memory prosthesis Remote diagnostics with confidence New dimension to learning Drug development based on genetics Personal advisor for elderly Med file access system for company

employees Virtual extended workplace Rapid disease diagnosis Sensors: safety, condition tracking,

tempering

Tools for process management, resource management

Short rests and time use Old people and security Tools for process management,

Resource management for Med. Finnish opportunity in creating

National medical information system

Chip with your complete med files Personalized food services, elderly,

diabetic, etc Village for old people Personal training guidance RFID-Food ingredient tracking,

allergy alert, diet planning Automatic translation Independent living

24

-Wellbeing Opportunities Combined--Wellbeing Opportunities Combined- Implications for Business Implications for Business

Opportunity for innovative and superb goods and services to meet increasing demand for customization

– Examples:• Need for Personal fitness

trainers• Need for wide range of products

to monitor intake/vitals and provide nutritional and dietary recommendations

• foods, drugs, nutriceuticals, for certain demographic or disease segments and sub-segments

Combining high tech services/capabilities with ordinary products.

– Example: Smart clothing

Multifunctional / multi-use home appliances

New materials and uses BioHealth opportunities as a result of

Genome mapping Widely available software

applications/advances in wireless technology will capture more individual and community health and wellness information which will create new opportunities for innovative products and services

Increased Integration of technology into the home

– Example: gym equipment into home furnishings

Consumers willing to pay for quality of life

25

-Wellbeing Opportunities Combined--Wellbeing Opportunities Combined- Implications for Academia, Education, and Implications for Academia, Education, and

Research InstitutionsResearch Institutions

Sustainable development research

Wide range of opportunities at the intersection of food and medicine

Technology convergence

New possibilities for cooperation with other sectors

Finding environmental solutions (clean air, water and water, sewage systems, etc)

Technology available and increasing demand for development of self use health products (diagnostics, monitoring, etc)

Addressing mental wellbeing

26

-Opportunities Combined--Opportunities Combined- Implications for Government and Policy Implications for Government and Policy

Security and safety; Giant need/ opportunity to provide for nation/society

Opportunities to draw on new technologies to provide solutions– Example: Housing

Global cooperation with other governments– Example area: Environment, Conservation

Greater responsibility to care for the elderly, combined with better technologies and methods with which to provide care

27

-Opportunities Combined--Opportunities Combined- Implications for Citizens Implications for Citizens

Improved ways to reconcile work, home, family, and leisure

More advanced products come in smaller sizes Possibilities for greater communication with friends and

family– Examples: tele-presence/wireless devices

Opportunities for active participation in maintaining one’s own health

Increased ability to successfully adapt to environment regardless of conditions/other limitations

Look forward to home cleaning technological possibilities limited only by imagination.– Example: ‘Improved vacuum cleaner becomes pet’

BusinessBusiness

GovernmenGovernmentt

AcademiaAcademia

CitizensCitizens

Successfully adapting to Successfully adapting to increased globalizationincreased globalization

Home Home health care health care

servicesservices

Nutri- Nutri- ceuticals ceuticals

New tools New tools for language for language aquisition/ aquisition/

developmentdevelopment

Allocation Allocation of resources of resources & efficient & efficient provision of provision of

servicesservices

Increased Increased self careself care

Developing Developing functional foods, functional foods,

other food servicesother food services

Identifying, Identifying, sharing, & sharing, &

implementing implementing best best practicespractices

Cross-Sector Overlap of Key OpportunitiesCross-Sector Overlap of Key Opportunitiesfor Technology Applicationsfor Technology Applications

Increase Increase custom/ custom/ tailored tailored

approachesapproaches

Safety and Safety and SecuritySecurity

Preserving the Preserving the environmentenvironment

Improvement & Improvement & development of self development of self care technologiescare technologies

29

Critical Takeaways: Critical Takeaways: Future Trends, Wellbeing 2015Future Trends, Wellbeing 2015

Increasing issues related to Immigration Security Privacy Funding, who pays, private/public issues, Increasing

privatization of formerly public services Movement from focus on technology (over design/function) to

increased value placed on design/functionality/individual appeal being integrated more into technology

Increased risk taking as life becomes safer Exporting best practices Everything is interconnected, lots of arrows Home is a locus, rethinking work/home/leisure barriers Individual actions/behavior/choices regarding health will have

more consequences– Genetics Ethical issues

30

Critical Takeaways:Critical Takeaways: Opportunities, Wellbeing 2015 Opportunities, Wellbeing 2015

Products, services, programs, cooperative approaches to providing Safety and Security

Developing tailored/personalized/customized solutions Shifts in health services (aided by technology)

– from medical facilities to the home– from being administered solely by clinicians to increase in

self diagnostics and care, aided by Reconciling work and leisure Increased control over (and need to care for) environment/

surroundings Global focus, local applications / Local focus, global applications Sustainable development Drawing on (and converging) Finland’s industry strengths, for

example: wireless, health care, software, forestry, etc

31

SynopsisSynopsis Technology is a means to a (larger) end, but not an end in itself

– ’Soft Issues’ key. Technology as more of an influencing factor, resource, tool, and function

• Larger goals (society, community, nation, global) need to be the focus– Technology cannot substitute for human interaction; Social interactions and

institutions remain vital– This message coming from those who are deeply involved in the tech sector:

implications for allocation of resources, etc Interconnectedness of fields and industries, trends and opportunities, many

links and overlaps – Technology as omnipresent thread weaving these together, not an isolated institution– Technology convergence

Wholeness approach to Wellbeing – In for example both work AND leisure…integration of different parts of life– Both physical and mental wellbeing need to be addressed– All sectors of population have specific needs special focus on the elderly– Empowerment of people, self care

32

Wellbeing-2015 EventWellbeing-2015 EventReportReport

Part 2: Future Trends Hexagon Maps Part 2: Future Trends Hexagon Maps and Detailand Detail

Hexagon Kits From:Hexagon Kits From:Idon Thinking Resources Ltd Idon Thinking Resources Ltd

http://www.thinkingtools.co.uk/http://www.thinkingtools.co.uk/

33

Hexagon Color KeyHexagon Color Key

Red = Science and Technology Green = Wellbeing Blue = Society Orange = Economy and Industry Brown = Government and Regulations White = Key questions and Insights Violet = Visions Grey = Challenges Yellow = Opportunities

34

Life qualityLife quality of elderlyof elderly & disabled& disabled

Blue Group: Map Blue Group: Map Facilitator: Ari VirtanenFacilitator: Ari Virtanen

Tailored Tailored wellnesswellness

Self-driven Self-driven wellnesswellness

Reliable Reliable food food

productionproduction

Basic needs Basic needs managementmanagement

Safety andSafety anddevelopmentdevelopment

EnvironmentalEnvironmentalwellbeingwellbeing Mental Mental

wellbeingwellbeing

New New materials for materials for health and health and

consumptionconsumption

Tailored wellnessTailored wellness

Quickmethodsfor mass

diagnostics

Self-Medicare

Agingprevention

Personalizedmedicine

Bio markers

Tele-Medicine

Dietcompositions

based onIndividual

diagnostics

Self-driven wellnessSelf-driven wellness

Increasingmotivation to

maintainhealth

Obesity

Children

Adults

Healthmonitoring

Moderationof

consumption

Exercise

Diseases ofaffluence e.g.heart disease

Self-diagnosis

andmonitoring

Safety and developmentSafety and development

Learning

Multi-disciplinary

R&Dprograms

Safety

Public-private

partnershipsto R&D

Guidance

Multi-disciplinary

R&D

His/hereducation

Life quality of elderly & disabledLife quality of elderly & disabled

Not enoughmoney to paypensions or

have nursing homes

Cost ofhealth-care

Expectedlife-time

of men growingfaster than

women

Healthaccount

Environmental well-beingEnvironmental well-being

Responsibility

Environmentaldiagnostics

Sustainableknowledge

society

Smart housing

Renewableenergysources

Adaptablebuildings& cities

Virtualnetworks

grandparentsconnected to

their children andgrandchildren

Need for food

Reliable food productionReliable food production

Global standards/regulations

Food safety& quality

Need for food

Soil & waterconservation

Agriculturetechnology

Nutrientdense food

Increasingyields in

agriculture

Mental wellbeingMental wellbeing

Religion

Mentalwellbeing

Entertainment

Awareness

Ethical issues

Aesthetics

Workingenvironment

Basic needs managementBasic needs management

Need forshelter

LogisticsWater

Polarization

Participation

Catastrophes ImmigrationDevelopingcountries

Watermanagement

New materials for health & consumptionNew materials for health & consumption

Geneticengineering

BiomaterialsBody repairing

Personalairbags

Utilization ofmolecularstructures

Nano Technology

Red Group MapRed Group MapFacilitator: Natalie SchochFacilitator: Natalie Schoch

Who is responsible?Who is responsible?Personal vs. gov’tPersonal vs. gov’t

vs. companyvs. company

Health-care Health-care organization organization & technology& technology

Stress-free Stress-free homehome

Well-beingWell-being& aging& aging

FinlandFinland & world & world

demographydemographyWork-life Work-life balancebalance

Beyond Beyond materialismaterialis

mm IT friend IT friend or foe?or foe?

National National vs. globalvs. global

Pro-con globalizationPro-con globalization

How to connectHow to connect

Broader sphereBroader sphere of concernof concern

Potential outsiderPotential outsiderinfluenceinfluence

TelemedicineTelemedicine

Who is responsible? Who is responsible? Person vs. gov’t vs. Person vs. gov’t vs.

companycompany

Corporate responsibility for wellbeing

Responsibility to maintain your own

health

Social insurance

depends on your life-style

Personal gene chips

Nutrigenomics, right food from

the beginning of your life

Do you think about

what you eat?

WellbeingWellbeing& aging& aging

Will aging populations be

motivated to maintain health?

Active social network in

old-age

How old people want to live? Quality of life

To maintain health, aging

National National vs. globalvs. global

Nationalism vs. global

Governments tend to take

defensive positions, regulate laws over

borders

Legislation slowing down adaptation of technology

Gap between rich and poor

Wide global variability of

food standards

Privatization of public services

Rise of global companies, will we

see the global Wal-Mart?, next

superpowers

Health-care Health-care organization organization & technology& technology

Self-organizing functional

material, e.g. sensing body-heath fabrics

The Genome protonomics, revolution in

scientific knowledge

Nutriculating medical foods, personal health

monitoring

Decentralization of health care

Health ventilation, medicine by ventilation

Modern medical technology

reaches developing countries

More efficient use of

technological possibilities in

health care

Beyond Beyond materialismaterialis

mm

Broad definition of well-being, social justice, concern for environment

Natural products valued –

food, material, houses

Values are changing from materialistic to

spiritual

IT friend IT friend or foe?or foe?

Changing mass media, from pre-programming to

individual choice, media on demand

Internet

Complexity of technology, how

to best utilize, complexity might be a

limiting factor

How to make human

technology? User

friendliness

Having well-being in a connected

world

Stress-free Stress-free homehome

Mobile, information

technology at homes

Homework change to services

Robotics does

homework

Do we need more aesthetic

architecture in city planning?

Work-life Work-life balancebalance

On-going value of face-to-face

communication

What means work at home?

Changes in both work and home

installation

How to relax? We need free-time, 8 –hours work-time is not reality, e-mails etc. Who

controls my life?

Continued need for privacy as lines between work and free-

time blur

Increasing number of

unemployed

Finland andFinland andworld demographyworld demography

Cheaper flying – smaller world

Increasing number of

single households

How do we define

outsiders?

Is the number of outsiders

increasing?

New diseases,

SARS

Two children policy

Free energy available, effects to economy

Small population in Finland,

labor issues

Yellow Group MapFacilitator: John Cashman SocietySociety

PersonPerson

LeisureLeisure

Konwledge Konwledge GapsGaps

Less Less Active Active SocietySociety

Private Private SectorSector

Local Local CommunityCommunity

Work Work LifeLife

Active Active SocietySociety

PersonPerson

Design for all

Independency Self monitoting

Safety Issues

Security Issues

Local CommunityLocal Community

SocietySociety

Communities laitos/koti

Social segregation increasing

New and Old family

SocietySociety

Work LifeWork Life

Foreign workers

How to get people not to

retire too early

Changing nature of

working life

Technology does not make

life simpler

SocietySociety

Active SocietyActive Society

Active seniors’

wellbeing

Senior citizens’ rehab & exercise

Development of new

facilities

Development of services for returnees to the country

SocietySociety

Less Active SocietyLess Active Society

Less active seniors’

wellbeing

How society acts to

increased needs

Senior citizens ’distant’

health care

Senior citizen safety

Develop new applications

Private Private SectorSector

Government support for

R&D

Economically sustainable products &

services & cost optimism

Individual needs market driver

Individual in networks

Services and products

LeisureLeisure

Weather conditions-

winter in Finland

Combining work with ’leisure’, Organizing of

wok is changing

To the countryside

Industrial work at home

Fun

•Leisure

•Tourism

Environmental problems; lack of water, pollution

Black Group

Facilitator: Tom Conger

Responsible Responsible behaviorbehavior

Resource Resource challengechallenge

Sustainable Sustainable developmentdevelopment

Enabling Enabling technologytechnology

Public Public wellbeingwellbeing

Leads toLeads to

EnablesEnables

LimitsLimits

Consumer Consumer driven driven

wellbeingwellbeing

Feed each Feed each otherother

Sustainable Sustainable developmentdevelopment

Eco surveillance

Prevention of environmental problems

Climate change

Sustainable development

Legislation to support

sustainable development at

all levels

Explosion of cities!

Quality oflife

Distributed work

Rural living

Enabling Enabling technologytechnology

Better processes

Nano technology

Int’l cooperation to support

positive process and prevent

negative process

Eco modernization (sustainable

technology as answer)

Mobile wearable ambient

intelligence

Privacy Security

Integration of disappearing

border of science & technology

Biotechnology IT

Responsible Responsible behaviorbehavior

Free media (opinions,

information, discussions)

Access to all information everywhere

From information to knowledge +

skills

Information society

”do-it-yourself”

Information for consumers.

Better decisions

From education to

behaviour

Democratic society

Adaptation, acceptance of

change

Consumer driven wellbeingConsumer driven wellbeing

Who else is responsible

Heterogeneous needs of citizens -life styles -health related -how to reach?

New consumer focus on self

Service providers

public/private

Role of consumer in

managing own health

New services

ITAccess + choice of qualified services

Medical Doctor –personal consultant

Resource Resource challengechallenge

Rapidly rising

health care costs

Expenses money

Who is paying what?

Immigration policy

Balancing socio-economic

pressures, needs of aging & scarce resources

Seniors living longer /

Economic countrubution

Ageing societies

Public Public wellbeingwellbeing

Measuring + monitoring

possibilities vs. privacy & ethics

Equality/ fairness in the

use/access/ skills of IT

Screening of disease process

Designer foods

Balanced physical

and mental wellbeing

Personal risk

mapping

Disease prevention

Bio surveillance

Geno-pharmacology

Possible safety concerns

Green Group MapGreen Group Map

Resource Resource AllocationAllocation

Human Human RelationsRelations

Health Care Health Care SectorSector

LifestyleLifestyle

Technology Technology and Ethicsand Ethics

WorkWork

Facilitator: Josh CalderFacilitator: Josh Calder

Interacting with AllInteracting with All

SharingSharing

EnableEnablerr

Human Human RelationsRelations

Lonliness

Respect, Dignity,

(Satisfaction), love

Family Substitutes

It takes more than a village

Independent living

E-linking families

Need for human contact

Independent living for people

with memory loss/ other disabilities &

needsSocially,

emotionally active

wellbeing

Old people

and security

Resource Resource AllocationAllocation

Finance -more

individual?

Rights and resources

not in balance

Encouraging private

services?

Can we afford

wellbeing?

Should people pay

based on their health

behaviour?

Change of constitution

Nordic model

What are basic

services?

Taking responsibility

for oneself ATTITUDE

WorkWork

Sharing (income,

opportunities)

More immigration?

Worker wellbeing –pace, stress

Immigration Emmigration

A lot of work,

more work

Public/ private role in wellbeing

market

Retirement age

increasing

Balance between

freedom and responsibilities

–work, time

Finland –too far into Europe

of not enough?

Exclusion Values

Ethics

Technology Technology and Ethicsand Ethics ICT -

enablerDigital divide

Right to

privacy

Brain research Cognitive

Human genetic code -capabilities

Rfid technology related to

wellbeing products and services

National/ global

regulation -conflicts

Health promoting

food

Are you permitted to know your

genetic code?

LifestyleLifestyle

Walking

Personal Training

Guidance

Personal Fitness

’Lifestyle tribe’

Lifestyle contrast

Entertainment