Search Engine Strategies New York 2009
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Search Engine Strategies New York 2009 Syndication and Duplicate Content
description
Search Engine Strategies New York 2009. Syndication and Duplicate Content. Syndication & Link Juice. Global Crisis. The crisis continues t. Global Crisis. and policymakers met. The discussions have l. Links. Some say that the imp. The crisis continues t. But if resolution does n. - PowerPoint PPT Presentation
Transcript of Search Engine Strategies New York 2009
Search Engine StrategiesNew York 2009
Syndication and Duplicate Content
Syndication & Link JuiceGlobal Crisis
Global Crisis
YourWeb Site
The crisis continues tand policymakers metThe discussions have lSome say that the impBut if resolution does n
LinksIt would be reasonableThe consequences of w
The crisis continues tand policymakers metThe discussions have lSome say that the imp
Syndicating Exact Copies = BAD
NYTimes.com Syndicate-NYTimes.com
The GOOD
• Great way to get links• Great way to get visibility• Lots of web sites starved for quality content• Establish yourself as an expert
The Bad and the Ugly
• The BAD:– Search engines see duplicate content– Search Engines only want to show one copy
• The UGLY:– They USUALLY show the original author– BUT, not ALWAYS– Don’t want to syndicate your content and then not
rank for it!
So How Can We Do It?
Scenario 1
Business Week Article - Yahoo
Business Week Article – Live Search
Business Week Article - Google
Article on Business Week
Google News Result
Article on the WSJ Site
Scenario 1 Summary
• Syndicate a Synopsis– Not the whole article
• Works only if your content is authoritative• Other sites add value though context
– Social elements– Compilations with other content
Scenario 2
Content Syndication Example• Syndicated tens of thousands of pages• Exact copies of content for a major media site• To a PageRank 9 site• Sounds like major trouble, no?• SOLUTION:
– NoIndex the syndicated pages– Prevents dupe content problem– Still passes link juice
Link 1 YES
YES
YES
YES
Link 2
Link 3
NoIndex Illustrated
SE Index
SE Robot
NO
The Site that took the Content?
Scenario 3
Content Development Team
Content ForYour Web Site
Content Development Team(s)
ContentFor
Your Site
ContentFor Other
Sites
What Does The Syndication Team Do?
• Creates New Original Content• Based on Your Existing Knowledge and
Expertise• Adapts it for use on the site receiving it• Content MUST bring real added value
– If you try to distribute crap, quality sites won’t take it
Example Source Site
First Example
Second Example
Scenario 3 Summary
• Divide your writing efforts• Create new original articles• Publish some of them on your own site• Syndicate the rest to third parties• And, watch the link juice flow!
Recap
• 3 Major Options– Synopsize– NoIndex– Create New Original Content
• Don’t spew duplicate content all over the web• Won’t help you• But these 3 options will
