Search Engine Strategies 2012: Local and Social
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@AndrewGirdwoo d London | 20–24 Feb, 2012 | #seslondon
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A look at the differenc
Transcript of Search Engine Strategies 2012: Local and Social
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Display
Mobile
Affiliate
Social
Search ?
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
On Google’s radius targeting: http://bit.ly/googleradius
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
An allegedly angry man, allegedly.
Avoid the angry man
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Telok Blangah Hill, Singapore
Community
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
500 Tweets – combined follower reach: 2,546,811
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
PPC is search, right?
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://www.sonar.me
Outreach techniques
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://northerner.n0tice.com/
Local publishers want event listings… but they are a PAIN!
Create a noticeboard, brand it and share it
Events can be embedded in site and blogs via iCal or RSS
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Source: Google @ TechCrunch Disrupt
Mobile is important for local search
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
These guys are well known to SES in the States
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://blumenthals.com
Google merging social and local?
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Serendipity is still missing
http://chee.rs
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Highlight App iTunes URL: http://bit.ly/hilightapp
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://www.asa.org.uk
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Take away, right?
1) Hyperlocal demands outreach
2) Seek visibility, not links
3) Be legal
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Photo Creditshttp://www.flickr.com/photos/kiltbear/73600619/http://www.flickr.com/photos/adforce1/4237095005/http://www.flickr.com/photos/lilcrabbygal/484576030/
Thanks!
