SCALING DESIGN THROUGH RELATIONSHIP MAPS
MICHAEL POLIVKA DIRECTOR & CHIEF OF STAFF EXPERIENCE DESIGN @AUTODESK
Image credits gitea.org
EVOLUTION OF MODERN DESIGN
Image credits Classic Playfield Reproductions
Rubylith
Image credits TechRadar
Quark
Image credits Amazon.com
Director
OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
THEN
Linear and waterfall
NOW
Iterative and agile
OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
THEN
Linear and waterfall
Marketing or engineering
NOW
Iterative and agile
Cross-organizational
OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
THEN
Linear and waterfall
Marketing or engineering
Followed policies
NOW
Iterative and agile
Cross-organizational
Influencing processes
OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
THEN
Linear and waterfall
Marketing or engineering
Followed policies
Individual design
NOW
Iterative and agile
Cross-organizational
Influencing processes
Design systems
Image credits Michał Parzuchowski
Jackpot
Image credits Michał Parzuchowski
+65% Y/Y Facebook, Google, and Amazon
have collectively grown art and design headcount by 65% in the past year. – 2017 Design in Tech Report
OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR
Image credits Michał Parzuchowski
OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR
More designers, responsibilities, tools, and budget
Image credits Michał Parzuchowski
OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR
More designers, responsibilities, tools, and budget
Designers are now represented in executive leadership
Image credits Michał Parzuchowski
OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR
More designers, responsibilities, tools, and budget
Designers are now represented in executive leadership
Experience and design are part of corporate brands
Image credits Michał Parzuchowski
BUT IT’S NOT NIRVANA DESIGN GROWING PAINS
Image credits Michał Parzuchowski
More expectations, demands, and accountability
BUT IT’S NOT NIRVANA DESIGN GROWING PAINS
Image credits Michał Parzuchowski
More expectations, demands, and accountability
Move from individual design to design systems isn’t easy
BUT IT’S NOT NIRVANA DESIGN GROWING PAINS
Image credits Michał Parzuchowski
More expectations, demands, and accountability
Move from individual design to design systems isn’t easy
Old ways of operating aren’t enough to succeed at scale
BUT IT’S NOT NIRVANA DESIGN GROWING PAINS
Image credits Michał Parzuchowski
THE BIRTH OF DESIGN OPERATIONS
DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN
Image credits NASA
DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN
Image credits NASA
Gateway between designers and the company at large
DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN
Image credits NASA
Gateway between designers and the company at large
Maintain insulated space—an ecosystem—for designers
DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN
Image credits NASA
Gateway between designers and the company at large
Maintain insulated space—an ecosystem—for designers
Cross-pollinate design and business relationships
AUTODESK ORG CHART
Image credits Autodesk Research
AUTODESK ~8,000
Image credits Autodesk Research
PRODUCT ORGS ~4,000
AUTODESK ~8,000
Image credits Autodesk Research
PRODUCT ORGS ~4,000
AUTODESK ~8,000
XD PRACTICE 18
Image credits Autodesk Research
PRODUCT ORGS ~4,000
AUTODESK ~8,000
XD PRACTICE 18
Image credits Autodesk Research
DESIGNERS ~400
Image credits Lena Bell
AUTODESK PRODUCT ORG
DCP MCP
PRODUCT GROUPS
DCP MCP
Image credits Lena Bell
AUTODESK PRODUCT ORGPR
ACTI
CE
GRO
UPS
EXPERIENCE DESIGN
GLOBAL ENGINEERING
SECURITY AND RESILIENCY
ANALYTICS + OTHERS
PRODUCT GROUPS
DCP MCP
Image credits Lena Bell
AUTODESK PRODUCT ORGPR
ACTI
CE
GRO
UPS
EXPERIENCE DESIGN
PRODUCT GROUPS
VISION & LEADERSHIP
DESIGNOPS
PROGRAMS
Image credits Lena Bell
PROGRAMSVISION & LEADERSHIP
DESIGNOPS
AUTODESK PRODUCT ORG
Image credits Lena Bell
PRODUCT TEAMS
CUSTOMERS
PROGRAMSVISION & LEADERSHIP
DESIGNOPS
TASK FORCES
AUTODESK PRODUCT ORG
WHAT IS A RELATIONSHIP MAP?
Image credits rawpixel.com
AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS
Image credits gitea.org
AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS
Identifies stakeholders from across the organization
Image credits gitea.org
AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS
Identifies stakeholders from across the organization
Brings people together for greater purpose
Image credits gitea.org
AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS
Identifies stakeholders from across the organization
Brings people together for greater purpose
Promotes meaningful change by involving operations teams
Image credits gitea.org
ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP
Image credits gitea.org
ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP
ORG CHART
Formal reporting
RELATIONSHIP MAP
Networking
Image credits gitea.org
ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP
ORG CHART
Formal reporting
Hierarchical
RELATIONSHIP MAP
Networking
Gravitational
Image credits gitea.org
ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP
ORG CHART
Formal reporting
Hierarchical
Direct reports
RELATIONSHIP MAP
Networking
Gravitational
Colleagues
Image credits gitea.org
ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP
ORG CHART
Formal reporting
Hierarchical
Direct reports
Teams in silos
RELATIONSHIP MAP
Networking
Gravitational
Colleagues
Teams collaborating
Image credits gitea.org
Image credits Hans-Peter Gauster
“COMPLEXITY REQUIRES GROUP SUCCESS.”
Atul Gawande
THE MAGIC INGREDIENT
Image credits rawpixel.com
People
RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH
Image credits rawpixel.com
Design is no longer fringe, and we need to integrate
RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH
Image credits rawpixel.com
Design is no longer fringe, and we need to integrate
Increase professionalism without losing sense of play
RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH
Image credits rawpixel.com
Design is no longer fringe, and we need to integrate
Increase professionalism without losing sense of play
But, we have ‘relationship debt’ to work through
RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH
Image credits rawpixel.com
“HR, IT, AND LEGAL ARE THE THREE CIRCLES OF HELL.”
Anonymous Designer
Image credits Jheronimus Bosch
“SERIOUSLY? THEY REALLY NEED TO WORK ON A MAC?”
Anonymous IT
Image credits Tubik Studio
“THEY HAVE GREAT IDEAS, BUT NO WAY OF GETTING THERE.”
Anonymous HR
Image credits Jeremy Galliani
Image credits Apple Inc.
RELATIONSHIP MAP CASE STUDY:
INVISION AT AUTODESK
Image credits Frank McKenna
Image credits Štefan Štefančík
Image credits Štefan Štefančík
“The Tools & Resources team is committed to improving the quality of Autodesk's products
by supporting radical design collaboration through a common core set of tools and resources
that harmonize our prototyping, designing, and production efforts.”
Image credits Rohit Tandon
1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS
1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS
Design management can ‘recruit’ across the company
1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS
Design management can ‘recruit’ across the company
Must have a vision, and be able to clearly communicate it
1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS
Design management can ‘recruit’ across the company
Must have a vision, and be able to clearly communicate it
Identify and bring in those who can manage key components
1. OUR RELATIONSHIP MAP SYSTEM FOR 1:FEW:MANY
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
T&R TASK FORCE
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
T&R TASK FORCE
EXECUTIVES
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
T&R TASK FORCE
EXECUTIVES
FINANCE
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
Alexandre
T&R TASK FORCE
EXECUTIVES
FINANCE
PROCUREMENT
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
IT
PROCUREMENT
Prakash Shel
Emily Rajeev Harold
XD PRACTICEMe
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCE
PROCUREMENT
Prakash Shel
Emily Rajeev Harold
INVISION
LEGAL
XD PRACTICEIT
Me
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Prakash Shel
Emily Rajeev Harold
INVISION
MeXD PRACTICE
IT
Adam Christina Dianne
Ian Leslie
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Prakash Shel
Emily Rajeev Harold
INVISION
MeXD PRACTICE
IT
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Prakash Shel
Emily Rajeev Harold
INVISION
Adam
Dianne Ian
Leslie
MeXD PRACTICE
IT
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Adam
Dianne Ian
Prakash Shel
Emily Rajeev Harold
INVISION
Leslie
MeXD PRACTICE
IT
Amar Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Prakash Shel
Emily Rajeev Harold
INVISION
MeXD PRACTICE
IT
Maria
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Prakash Shel
Emily Rajeev Harold
Amar
INVISION
MeXD PRACTICE
IT
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Prakash Shel
Emily Rajeev Harold
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe Gabe Teresa
AlexandreJon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Prakash Shel
Emily Rajeev Harold
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe
Jon
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
Prakash Shel
Emily Rajeev Harold
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe
Jon
Prakash Shel
Emily Rajeev Harold
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe
Jon
Prakash Shel
Emily Rajeev Harold
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe
Jon
Shel
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
Prakash
Emily Rajeev Harold
MariaAmar
INVISION
MeXD PRACTICE
IT
Kim
Joe
Shel
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCE
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Prakash
Emily
Rajeev Harold
MariaAmar
INVISION
Gabe Teresa
AlexandreJon
LEGAL
MeXD PRACTICE
IT
Kim
Joe
Jon
Shel
Lauren Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
INVISION
PROCUREMENT
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
Prakash
Emily
Rajeev Harold
MariaAmar
MeXD PRACTICE
IT
Kim
Joe
Jon
Shel
Lauren
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
Prakash
Emily
Rajeev Harold
Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
MariaAmar
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
INVISION
MeXD PRACTICE
IT
Amar
Gabe Teresa
Alexandre
Prakash
Emily
Rajeev Harold
Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
Leslie
Adam
Dianne Ian
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
MeXD PRACTICE
IT
Amar
Gabe Teresa
Alexandre
Prakash
Emily
Harold
Lindsey
Jonathan Jessica Cynthia
Dianne Ian
Kim
Joe
Jon
Shel
Lauren
Maria
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
INVISION
Christina
Leslie
Tobias
Jordan
Rajeev
Adam
MeXD PRACTICE
IT
2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS
Image credits rawpixel.com
2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS
Identify areas of mutual benefit with each person
Image credits rawpixel.com
2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS
Identify areas of mutual benefit with each person
Ensure a balanced system of give-and-take
Image credits rawpixel.com
2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS
Identify areas of mutual benefit with each person
Ensure a balanced system of give-and-take
Agree on the definition of success
Image credits rawpixel.com
Image credits rawpixel.com
2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE
Image credits rawpixel.com
2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE
Made sure my asks aligned to their interests
Image credits rawpixel.com
2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE
Made sure my asks aligned to their interests
Built my brand and legacy as a takeaway for each person
Image credits rawpixel.com
2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE
Made sure my asks aligned to their interests
Built my brand and legacy as a takeaway for each person
Focused on alignment with my values
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
Kim
Joe
Jon
Shel
Lauren
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
Christina
Maria
INVISION
IT
3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN
Image credits Michael Polivka
3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN
It’s not glamourous work, and every inch is earned
Image credits Michael Polivka
3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN
It’s not glamourous work, and every inch is earned
Let others be the heroes by placing them in the spotlight
Image credits Michael Polivka
3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN
It’s not glamourous work, and every inch is earned
Let others be the heroes by placing them in the spotlight
Strong appreciation is key to all those who helped
Image credits Michael Polivka
Image credits Michael Polivka
3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION
Image credits Michael Polivka
3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION
Acknowledged in emails, wikis, LinkedIn, and XD awards
Image credits Michael Polivka
3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION
Acknowledged in emails, wikis, LinkedIn, and XD awards
Awarded in Applause, and acknowledged their managers
Image credits Michael Polivka
3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION
Acknowledged in emails, wikis, LinkedIn, and XD awards
Awarded in Applause, and acknowledged their managers
Took teammates out to lunch or dinner, and drinks
AFFECTING DESIGN AT SCALE
Image credits Bonnie Kittle
“The Tools & Resources team is committed to improving the quality of Autodesk's products
by supporting radical design collaboration through a common core set of tools and resources
that harmonize our prototyping, designing, and production efforts.”
INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017
Image credits Bonnie Kittle
INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017
Image credits Bonnie Kittle
Single sign-on enabled for all employees
INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017
Image credits Bonnie Kittle
Single sign-on enabled for all employees
1,900 employees subscribed across 36 countries
INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017
Single sign-on enabled for all employees
1,900 employees subscribed across 36 countries
1,800 projects, 40,000 screens, and 25 new projects weekly
Image credits Bonnie Kittle
WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION
Image credits Bonnie Kittle
WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION
Increase usage across the company
Image credits Bonnie Kittle
WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION
Increase usage across the company
Focus on integration with Slack, Sketch, and Abstract
Image credits Bonnie Kittle
WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION
Increase usage across the company
Focus on integration with Slack, Sketch, and Abstract
Bridge design and engineering pipelines
Image credits Bonnie Kittle
Kim
Joe
Jon
Shel
Lauren
Christina
Leslie
Adam
Dianne Ian
Gabe Teresa
Alexandre
Prakash
Emily
Rajeev Harold
Tobias
Lindsey Jordan
Jonathan Jessica Cynthia
MariaAmar
T&R TASK FORCE
EXECUTIVES
FINANCELEGAL
PROCUREMENT
INVISION
MeXD PRACTICE
IT
“BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.”
Mahatma Gandhi
Image credits Madison Grooms
Image credits Jared Erondu
Thanks
Image credits William Bout
Questions
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