© 2014 IBM Corporation

Session SB201:

Exploring the deep waters of collaboration with Petrobras

Dr. Leonardo Magela, PetrobrasConecte Project Managerleomagela@petrobras.com.br

Consuelo Sánchez, MSc., PetrobrasConecte Project Managerconsuelosanchez@petrobras.com.br

PetrobrasAn integrated brazilian energy companywww.petrobras.com

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We have operations inoil and gas productive chain,production of biofuels and alternative energy sources.

We operate in 24 countries including USA.

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The Challenges

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Workforce:130,000+

Going 2.0

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New communication paradigm

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NOSSA ESTRATÉGIA LÍDER COMUNICADOR COMUNICAÇÃO INTERNA 2.0 *

VIVA PETROBRAS NOVA COM PETROBRAS 60 ANOS

* Inclui o Conecte, a rede de colaboração, desenvolvido em parceria com aTecnologia da Informação e Telecomunicações

PROJETOS ESTRATÉGICOSStrategicProjects

Collaboration NetworkConecte

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ConecteDrivers

Networked people with similar goals and objectives to improve value creation

DISSEMINATING THECNICAL

KNOWLEDGE

SHARING PERCEPTIONS AND IDEAS

STIMULATING INNOVATION

AND CULTURAL CHANGES

PROMOTING COLLABORATION IN

PROJECTS AND PROCESSES

ENHANCING THE VISIBILITY OF

PEOPLE’S QUALIFICATIONS AND

EXPERIENCES

COLLABORATION

SH

AR

ING

KNOWLEDGE

NEW

SOLU

TION

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VIS

IBIL

ITY

TO P

EOPLE

The trails

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Planning

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The project22,000+ ft

Customization I

Pilot

Customization II

Kick-off

Group Adoption

Evolution

What we learned from the pilot1.3K users

� Inclusive approach: all departments at the same time

� Focus on business related content

� Take advantage of communities:– Unfamiliarity with some collaboration tools– Stimulate people reunion and cooperation

� Simplify the interface

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IT highlights

� Conecte is part of Petrobras Collaboration Architecture

� Customizations required by Legal and Internal Communications

� Extensibility

� Internal Portal and Search Integration

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Community CasesOrganic, Corporate and Planned

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Worksheet usersInternal Transfer

ProgramParticipation in World

Energy Congress

Inspire MePetrobras’ 60th aniversary

#meInspira

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The resultsHow many people did participate?

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5000

10000

15000

20000

25000

30000

35000

43K userson January,

22th

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Bussiness related or climate related?

75%Business related

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+SocialMediaAnalytics#Gamification

UGC (User Generated Content)

#Integrations

+Social_Network_ Analysis

What´s next?

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Acknowledgements and Disclaimers

© Copyright IBM Corporation 2014. All rights reserve d.

� U.S. Government Users Restricted Rights - Use, dupli cation or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

� IBM, the IBM logo, ibm.com, IBM Connections and IBM Notes are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

� Photos, pictures and illustrations on this presentation are from: – Slide 1 – Banco de Imagens Petrobras - Bruno Veiga– Slide 2 – Banco de Imagens Petrobras - Arquivo do Projeto Tamar– Slide 3 – Banco de Imagens Petrobras - Thelma Vidales– Slides 7 and 19 – Estúdio Consequência– Slide 10 – Agência Petrobras de Notícias, Banco de Imagens Petrobras - Juarez Cavalcanti, Banco de Imagens Petrobras - Rogério Reis– Slide 13 - Agência Petrobras de Notícias– Slides 5, 6 and 14 - Comunicação Empresarial do Abastecimento - Petrobras

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