Petrobras Management 2.0
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Transcript of Petrobras Management 2.0
KM World 2010, Washington, DC, Nov 18
KM World 2010, Washington, Nov 18
KM World 2010, Washington, DC, Nov 18
Petrobras Management 2.0Petrobras Management 2.0New Ways of WorkingNew Ways of Working
Petrobras Management 2.0Petrobras Management 2.0New Ways of WorkingNew Ways of Working
Alexandre KorowajczukOrganization, Management & [email protected]
Marcelo MeloOrganization, Management & [email protected]
Petrobras made history. Now it’s building the future.
KM World 2010, Washington, DC, Nov 18
Disclaimer
KM World 2010, Washington, DC, Nov 18
Agenda
Petrobras ChallengesPetrobras Challenges
Closing RemarksClosing Remarks
Petrobras OverviewPetrobras Overview
Petrobras Management 2.0 ApproachPetrobras Management 2.0 Approach
KM World 2010, Washington, DC, Nov 18
Strategic Plan Petrobras 2020
(RLC)(RLC)
KM World 2010, Washington, DC, Nov 18
Petrobras worldwide presence
4th energy company in the world*Fortune 100 company (54th position)
1st Energy and Latin American company in the DJSI
* PFC Energy consultancy, according to 2009 market value
KM World 2010, Washington, DC, Nov 18
Pre-Salt Oil Production
KM World 2010, Washington, DC, Nov 18
Accelerating learning curve in Projects
Discovery of Garoupa in Campos Basin (1974)
Pro
du
ctio
n (
bp
d)
Number of yearsProduction since incorporation of Petrobras (1953)
Discovery of giant fields in Campos Basin (80s – 90s)
Discovery of Pre salt since Parati (2006)
KM World 2010, Washington, DC, Nov 18
Petrobras Challenges
Growth New Operational Units (creation)
Mergers&Acquisitions (Brazil and abroad)Activity Expansion (new projects)
Growth New Operational Units (creation)
Mergers&Acquisitions (Brazil and abroad)Activity Expansion (new projects)
Diversity of StakeholdersSocial and Environmental Impact
Co., Universities and Gov. RelationshipNational and International Articulation
Diversity of StakeholdersSocial and Environmental Impact
Co., Universities and Gov. RelationshipNational and International Articulation
ComplexityPioneering / Complex Projects
New Business AreasTechnological Challenges
ComplexityPioneering / Complex Projects
New Business AreasTechnological Challenges
StakeholdersMonitoring
StakeholdersMonitoring
LocalCommunities
LocalCommunities
Scientific & Academic
Communities
Scientific & Academic
Communities
CustomersCustomers
EmployeesEmployees
SuppliersSuppliers
MediaMedia
EnvironmentalNGOs
EnvironmentalNGOs
SocialNGOsSocialNGOs
GovernmentGovernment
Public OpinionPublic Opinion
ShareholdersShareholders
Human ResourcesNew Employee Generation
22.000 intake 2002-2007Additional 12.000 by 2012
Human ResourcesNew Employee Generation
22.000 intake 2002-2007Additional 12.000 by 2012
KM World 2010, Washington, DC, Nov 18
Management 2.0 Approach
create new spaces to foster collaboration and cooperation to achieve innovation and sustainability
generate value to all stakeholders (extended value chain)
KM World 2010, Washington, DC, Nov 18 Based on Stuart L. Hart (Sustainable Value Structure, 2005).
Operations
Teams Units Company & Subsidiaries
Internal Scope
Operational Focus
Suppliers Clients Communities PartnersExternal Scope
Sustainability
Partnerships
Innovation
Strategic Focus
Management 2.0 Strategy Model
Innovation andRepositioning
Innovation andRepositioning
Growth andTrajectory
Growth andTrajectory
Risk and CostReduction
Risk and CostReduction
Reputation andCredibility
Reputation andCredibility
KM World 2010, Washington, DC, Nov 18
Petrobras Intranet Portal
OperationsOperations
InnovationSustainabilit
y
Partnerships
Integrated work and collaboration platform
Replacement of hundreds of internal sites
Entry point to web 2.0 applications including web tv, on-line training, idea management, personal profiles, technical networks, wikis, blogs, rss, etc.
The right content to the right person from anywhere!
KM World 2010, Washington, DC, Nov 18
Blog Facts & Figures
Operations
InnovationSustainabilit
y
PartnershipsPartnerships
• Gold Quill Awards 2010 International Association of Business Communicators (IABC) Category: Social Media Excellence
• Golden World Awards 2010 International Public Relations Association (IPRA) Category: Online Crisis Communicationshttp://www.petrobras.com.br/fatosedados
½ M
½ month
1M
1 month
2M
5 months
KM World 2010, Washington, DC, Nov 18
Petrobras Technology Award
Operations
InnovationInnovationSustainabilit
y
Partnerships
Brazilian Academic Community Technological Petrobras challenges Chat with Petrobras specialists Collaborative selection >1.600 submissions in 4 years >100 awards (financial and
scholarship for student and professor)
KM World 2010, Washington, DC, Nov 18
SocialSocial
Responsibility
ResponsibilitySocialSocial
Responsibility
Responsibility
Developing Knowledge along the value chain
Create jobs and income
Reinforce internal market
Strengthen Brazilian economy
From a Sustainability stand point...
From a business perspective...
Local content
Expanded supply capacity
New suppliers
Lower prices
More equipment availability
Increased flexibility
Operations
InnovationSustainabilitSustainabilit
yy
Partnerships
KM World 2010, Washington, DC, Nov 18
Prominp
Operations
InnovationSustainabilitSustainabilit
yy
Partnerships
Program for the Mobilization of the National
Petroleum and Natural Gas Industry
Program for the Mobilization of the National
Petroleum and Natural Gas Industry
http://www.prominp.com.br
81%
employed!
Qualified people to fill positions at O&G industry
KM World 2010, Washington, DC, Nov 18
Closing remarks
Petrobras Management 2.0 has already produced very promising results
Next steps will be to consolidate and develop new applications to improve collaboration and cooperation with all our stakeholders to the benefit of our business
KM World 2010, Washington, DC, Nov 18
Live your passion!Live your passion!
Alexandre KorowajczukOrganization, Management & [email protected]
Marcelo MeloOrganization, Management & [email protected]