SapientNitro 2nd Annual In-store Digital Retail Study: Exploring the Reality of the Digitally...

8/12/2019 SapientNitro 2nd Annual In-store Digital Retail Study: Exploring the Reality of the Digitally Enabled store

1/20

0HJ AHHWANBH-TZFPG JBEBZAN

PGZABN TZWJR3G\_NFPBHE ZLGPGANBZR FI

ZLG JBEBZANNRGHA@NGJ TZFPG

Lbnjbhe Ahjgrsfh

Jbrgdtfr Pgsgardl &Bhsbelts, TapbghtHbtrf

Uaslbhetfh, JD

Lbnjbhe bs jbrgdtfr fi tlg

TapbghtHbtrf Pgsgardl

Bhstbtutg, wlbdl datanyzgs

tlfuelt ngajgrslbp wbtlbh

tlg aeghdy, ahj ajvbsfr tf

enf`an dnbghts fh gkgrebhe

jbebtan trghjs ahj tlg

dlahebhe dfhsukgr.

Pg`gdda _rgttykah

Tghbfr Assfdbatg Pgsgardl& Bhsbelts, TapbghtHbtrf

Dlbdaef

Pg`gdda bs a dfhsukgr ahj

bhjustry rgsgardlgr wlf

las a partbdunar bhtgrgst

bh lfw dfhsukgrs tlbhm,

`glavg ahj bhtgradt ahj

lfw tf `gst dfkkuhbdatg

wbtl tlgk.

Jahbgnng Tpgnnkah

Tghbfr Assfdbatg Pgsgardl& Bhsbelts, TapbghtHbtrf

Dlbdaef

Jahbgnng bs a dfhsukgr ahj

bhjustry rgsgardlgr wlf

eatlgrs bhifrkatbfh a`fut

dfhsukgr glavbfrs ahj

attbtujgs bh frjgr tf drgatg

bhsbelts ifr karmgtgrs.

Matly Flnla`gr

Tghbfr Dfhtght Ttratgebst,Tapbght Efvgrhkght

Tgrvbdgs Uaslbhetfh, JD

Matly bs a dfhtght stratgebst

wlf prfvbjgs tlfuelt

ngajgrslbp fh tlg drgatbfh,

kahaegkght ahj ahanysbs

fi plysbdan ahj jbebtan

dfhtght.

_PF_PBGZAPR PGTGAPDL


2/20

PGZABNBHE WTGJ ZF @G TBK_NGP.Zlg rfng fi tlg stfrg was tf put prfjudt bh tlg lahj fi tlg dustfkgr.

Ttfdm tlg slgnvgs. Addgpt paykght.

@ut tlat wfrnj bs nfhe efhg. Zfjay tlg nbhgar cfurhgy fi dustfkgrs las gxpnfjgj adrfss

tfudlpfbhts. Zlgsg tfudlpfbhts arg pfwgrgj y tgdlhfnfey tlat kamgs bt pfssb`ng ifr purdlasgs

tf lappgh ahywlgrg.

Pgtabngrs lavg rgspfhjgj. Ug arg sggbhe sbehbibdaht

hgw bhhfvatbfh ahj dlahebhe ùsbhgss kfjgns bh

pbnfts, tgst karmgts, ahj bh a igw sgngdt rgtabngrs.

Rgt, bt bsht dngar tf wlat gxtght tlgsg bhhfvatbfhs

arg trbdmnbhe bhtf rgan-wfrnj rgtabn gxpgrbghdgs. Tf

wg dfhjudtgj a stujy tf ibhj fut tlg ahswgr.

Ifr tlg sgdfhj ygar, TapbghtHbtrf dfhjudtgj

a stujy fi tlg plysbdan rgtabn ghvbrfhkght tf

jgtgrkbhg wlbdl `rahjs arg rgspfhjbhe tf tlg

dlanngheg fi tlg hgw, dfhhgdtgj dfhsukgr ahj

dlahebhe jbebtan ghvbrfhkght, ahj wlbdl arg hft.

Zf kgasurg tlg jgergg tf wlbdl rgtabngrs arg

suddgssiunny ghlahdbhe tlgbr stfrg prfpgrtbgs

wbtl jbebtan tffns, wg dfhjudtgj ah bhjgpghjght,

tlrgg-kfhtl aujbt fi rgtabngrs. Ug gvanuatgj tlg

plysbdan nfdatbfhs fi 50 W.T. ahj Dahajbah rgtabngrs

adrfss sgvgh mgy drbtgrba, eatlgrbhe kfrg tlah 7??

pfbhts fi jata. Ug auekghtgj fur ibgnjwfrm wbtla dustfkgr survgy, sght tf 1,7?? dfhsukgrs bh

parthgrslbp wbtl tlg enfàn karmgt rgsgardl ibrk

Bpsfs (Tgg Kgtlfjfnfey & Apprfadl).

Ifr tlg ibrst tbkg, wg drfwhgj tlrgg `rahjs

twf fi tlgk hgw tf fur nbst tlbs ygar as

gxdgnnght, fh tlg strghetl fi tlgbr bh-stfrg

jbebtan tffns. Tgplfra gkgregj as tlg ngajgr aeabh

tlbs ygar, wbtl a sbehbibdaht upjatg tf bts sgt fi

bhtgradtbvg ahj kf`bng tffns. Zlg twf gxdgnnght

hgwdfkgrs arg TpfrtDlgm, lbelnbeltbhe tlg

erfwbhe sfplbstbdatbfh fi tlg Dahajbah rgtabnnahjsdapg, ahj Uanergghs, wlbdl lbelnbelts tlg

pfwgr fi a skanngr jbebtanny ghlahdgj ifftprbht

stfrg wbtl ah bhtghsg jbebtan gxpgrbghdg bh nbqufr,

dfskgtbds, iffj, ahj plarkady.

Zwf fi nast ygars ngajgrs @nffkbhejangs (#0

nast ygar) ahj Kadys (#4 nast ygar) rgjgsbehgj

sgdtbfhs fi tlgbr stfrgs tf `g kudl kfrg

jbebtanny dghtrbd, garhbhe `ftl Effj rahmbhes

tlbs ygar= ùt untbkatgny, tlgy wgrg futpadgj `y

tlg hgw pnaygrs. Zlbs ygar tlgy rahmgj :tl ahj

9tl rgspgdtbvgny, jgspbtg a jfu`ng-jbebt ùkp bh

tlgbr sdfrgs.


3/20

1 Bh tgrks fi spgdbibd argas rgvgangj bh tlg rgsgardl, wg saw tlg ergatgst dlaheg bh Ybsb`bnbty fi jbebtan jbspnays bh-stfrg wbtl 14 hgw `rahjs adlbgvbhe tlg tfp sdfrg, up

irfk fhg nast ygar, ahj bh tlg sfplbstbdatbfh fi Dfhtght fh jbebtan jbspnays, wlbdl saw 5 hgw `rahjs wbtl a tfp sdfrg, up irfk zgrf nast ygar. Iuhdtbfh, wlbdl gvanuatgj

bhtgradtbvg tffns, saw cust a snbelt bhdrgasg, wbtl cust 9 `rahjs adlbgvbhe gbtlgr a : fr 7 bh tlbs datgefry.0 Bh fur survgy, a kacfrbty fi Akgrbdah ahj Dahajbah dfhsukgrs (


4/20

MGR ZLGKGT13 Kf`bng Zffns Bkprfvg3

Nfdatbfh, Uayibhjbhe ahj Tdahhgrs

Ug mhfw irfk fur wfrm wbtl fur fwh dnbghts tlat

kf`bng rgprgsghts ah arga fi kacfr bhvgstkght, wlbdlbs rgbhifrdgj `y fur rgsgardl. Zlbs ygars stujy slfwgj

a sbehbibdaht bkprfvgkght bh tlg appnbdatbfh fi kf`bng tf

tlg bh-stfrg gxpgrbghdg.

Ulat Ufrmgj

Kadys, Zaregt ahj Uanergghs ann prfvbjg upjatgj kf`bng

apps tlat igaturg `ftl hgw dfhtght ahj iuhdtbfhs sudl

as wayibhjbhe (tlg a`bnbty tf sgg yfur prgdbsg nfdatbfh

fh tlg stfrg kap wbtlbh tlg `rahjs app)= àrdfjg

sdahhbhe= QP (Qubdm Pgspfhsg) dfjg sdahhgrs= ahj

sfkg gxpgrbkghtatbfh bh AP (Auekghtgj Pganbty).

Ifr gxakpng, Kadys inaeslbp stfrg rgvgans yfur gxadt

pfsbtbfh fh bts inffrpnah. Dlbdaefs DbtyZaregt ibhjs tlg

prgdbsg nfdatbfh bh tlg stfrg fi btgks fh yfur wbslnbst.

Bh-stfrg àrdfjg ahj QP sdahhgrs lavg ansf bkprfvgj.

Ifr gxakpng, Eap fiigrgj a àrdfjg sdahhgr, wlbdl

wfrmgj a kacfrbty fi tlg tbkg, annfwbhe yfu tf dfkparg

prbdgs ahj rgaj rgvbgws irfk ahywlgrg bh tlg stfrg.

Ulat Jbjht

Auekghtgj Pganbty appnbdatbfhs strueengj tlbs ygar. Bh

partbdunar, WHBQNF ahj NFddbtahg `ftl lavg wfrmbhe

AP sdahhgrs, wlbdl rgdfehbzg tlg plysbdan slapg fi

tlg prfjudt, ùt jfht rgturh usgiun dfhtght. WHBQNF

rgturhs a paraerapl fi karmgtbhe tgxt, ahj NFddbtahg

rgvgangj a plftf fi tlg prfjudt ùt hf ajjbtbfhan

prfjudt rgvbgws.

Bh iadt, cust fhg rgtabngr, Akgrbdah Appargn, fiigrgj

dustfkgr rgvbgws tlrfuel Auekghtgj Pganbty, ahj

hfhg fiigrgj pgrsfhanbzatbfh fr rgdfkkghjatbfhs fi

prfjudts fiigrgj tlrfuel AP. Bh tlg ghj, hf AP app

(pgrlaps wbtl tlg gxdgptbfh fi Akgrbdah Appargn)

jgnbvgrs a kust-lavg gxpgrbghdg.

A sgdfhj dfkkfh iaunt bs tlat rgtabngrs rargny kghtbfh

jbebtan tffns bh tlg plysbdan spadg. Ulbng pnadbhe sbehaeg

bh tlg plysbdan stfrg kay sfuhj àsbd, bt bs partbdunarny

bkpfrtaht ifr AP, wlgh ahy slapg a àr dfjg, slapg

fh tlg inffr, fr pbdturg dah sgrvg as a trbeegr tf nauhdl

a jbebtan gxpgrbghdg.

Ulat Dfhsukgrs Uaht

Bh fur survgy, kf`bng gkgregj as ah gssghtban jbebtan

tgdlhfnfey ifr dfhsukgrs wlbng tlgy arg bh tlg stfrg,

antlfuel hft bh tlg way yfu kay tlbhm. Gbelty-fhg

pgrdght fi dustfkgrs arg anrgajy usbhe tlgbr plfhg bh-

stfrg, ahj slfwrffkbhe gkgregj as ngss fi a dfhdgrh

tlah gxpgdtgj. Cust 41 pgrdght fi dfhsukgrs say tlgy

dfkpargj prbdgs fhnbhg wlbng bh tlg plysbdan stfrg.

Kf`bng eakbhe bs a pfpunar bh-stfrg adtbvbty, sueegsts

ftlgr, uhrgngasgj TapbghtHbtrf rgsgardl, as parghts usg

tlg jgvbdg tf ghtgrtabh mbjs wlbng slfppbhe.

Kadys kf`bng app jbspnaysa slfppgrs nfdatbfh ahjkfvgkght bh tlg ffaeslbp,Lgranj Tquarg nfdatbfh (tlgfhny nfdatbfh gvanuatgj).

Zaregts app slfws slfppgrstlg sgdtbfh ahj absng nfdatbfhfi btgks fh a kf`bng slfppbhenbst, wbtl a jft bhjbdatbhe tlgprgdbsg nfdatbfh fi ah btgk bhtlg absng.

Zlg Ybdtfrbas Tgdrgt HRD ffaeslbp stfrg was rgdghtny

rgjgsbehgj ahj igaturgs gxtghsbvg usg fi jbebtan jbspnays fh

kuntbpng jbkghsbfhs, bhdnujbhe tlg wanns ahj dgbnbhe fi tlg

gsdanatfr spadgs.

0HJ AHHWAN BH-TZFPG JBEBZAN PGZABN TZWJR3 G\_NFPBHE ZLG PGANBZR FI ZLG JBEBZANNR GHA@NGJ TZFPG_PF_PBGZAPR P


5/20

0HJ AHHWAN BH-TZFPG JBEBZAN PGZABN TZWJR3 G\_NFPBHE ZLG PGANBZR FI ZLG JBEBZANNR GHA@NGJ TZFPG_PF_PBGZAPR PG

1 Jrfps tf :9 pgrdght akfhe W.T. rgspfhjghts0 (Mhfw tlg datgefry, `ut hft tlg `rahj) FP (mhfw wlat `rahj `ut hft tlg prgdbsg b tgk) FP (cust gxpnfrbhe ahj lavg nb ttng bjga wlat Bk efbhe tf purdlasg)

0?14 DFHTWKGP PGZABN _PGIGPGHDGT TZWJR PGYGANTTKAPZ_LFHG WTG @WZ HFZ TLFUPFFKBHE BTW@BQWBZFWT BH-TZFPG, AHJ FZLGP JBEBZAN @GLAYBFPT


6/20

Ibe.7

Q3Ulbdl fi tlg ifnnfwbhe jbebtan tgdlhfnfebgs lavg yfu sggh

bh-stfrg bh tlg past kfhtl6

44%Ybjgf sdrgghs/Uanns

Bhifrkatbfhan Jbebtan Jbspnays 09%

Ttahjanfhg Bhtgradtbvg Mbfsms 0:%

Bhtgradtbvg Za`ngts 17%

Tangs Assfdbatgs wbtl Za`ngts 0:%

Hfhg fi tlg a`fvg :9%

Jbebtan tffns arg hft anways hftbdgj fr usgj tfjay. Bh

tlg past kfhtl, cust 44 pgrdght rgkgk`gr sggbhe vbjgf

sdrgghs fr wanns. @ut fi tlfsg wlf rgdanngj sggbhetlgsg jbspnays, 7: pgrdght bhtgradtgj wbtl tlg jgvbdgs.

4? pgrdght rgdanngj tlgk bhffughdbhe tlgbr purdlasg.

Kfrg wfrm hggjs tf `g jfhg tf kamg jbebtan tffns ahj

jbspnays kfrg giigdtbvg.

Ibe.9

Q3Ulgh slfppbhe bh a plysbdan rgtabn stfrg, lfw lgnpiun wfunj

addgss tf tlg ifnnfwbhe bhifrkatbfh `g ifr yfu6


7/20


8/20

43 Bhtgradtbvg ahj _grsfhanbzgj Zffns

Jbsappfbht

Kudl wfrm rgkabhs uhtbn tlg jbebtan rgtabn gxpgrbghdg bs

bhtgradtbvg ahj pgrsfhanbzgj wbtl jbebtan tffns.

@asgj fh fur stujy, wgnn-gxgdutgj bhtgradtbvg tffns arg

aspbratbfhan ifr kfst rgtabngrs. Hgarny tlrgg-quartgrs (51

pgrdght) fi rgtabngrs bh fur stujy nadm a àsbd jgergg

fi bhtgradtbvbty. Bhtgradtbvg tffns sgparatg tfp rgtabngrs

irfk tlg ansf-rahs.

Ulat Ufrmgj

Ngajbhe gxakpngs bhdnujg Tgplfra+_ahtfhg DfnfrBQ, Tmbhdarg bQ, ahj Iraerahdg Ibhjgr= TpfrtDlgms

dustfkbzgj lfdmgy cgrsgy tffn ahj bhtgradtbvg nfdan

dfkkuhbty ngaeugs= Uanergghs Ibhj Rfur Nffm vbrtuan

kbrrfr, party-pnahhbhe tffn ahj jbebtan kbxfnfebst= Ifft

Nfdmgrs Hgw @anahdg slfg ubnjgr= ahj @nffkbhejangs

Kg-Anbty `fjy kgasurgkght tffn. (Tgg tlg dasg stujbgs

ifr jgtabns).

As wg rgingdtgj fh tlgsg tffns, wg ifuhj ifur dfkkfh

sfnutbfh typgs3

1. Autfkatgj _bdmup (iunny autfkatgj mbfsms tf

kamg ahj kahaeg a purdlasg)3 fhg gxakpng bs Lfkg

Jgpfts mbfsm-àsgj prfpahg pbdmup tffn futsbjg

tlg stfrg.

0. _rfjudt Tgngdtfr (a`bnbty tf ibntgr tlg iunn nbst fi

prfjudts àsgj fh sfkg drbtgrba, fitgh prfjudt

spgdbibdatbfhs, ùt dfunj `g rgvbgws, ratbhes fr prbdg)3

gxakpngs bhdnujg Tgplfras Iraerahdg Ibhjgr ahj

Uanergghs party pnahhbhe mbfsm.

4. _grsfhan Kf`bng Tlfppbhe (a`bnbty tf usg yfur

fwh kf`bng tffn tf sdah, `rfwsg ahj rgdgbvg pgrsfhan

prfjudt rgdfkkghjatbfhs)3 fhg gxakpng bs Kadys

kf`bng app.

:. Dustfk _rfjudt Jgsbeh Dghtgr (a`bnbty tf drgatg

`gspfmg prfjudts fr pgrsfhanbzg gxbstbhe prfjudts)3

gxakpngs bhdnujgj Ifft Nfdmgrs Hgw @anahdg slfg

ùbnjgr, ahj TpfrtDlgms jgsbeh-yfur-fwh Zfrfhtf

Kapng Ngais lfdmgy cgrsgy.

Rgt hf rgtabngr bh tlg stujy dfhhgdtgj tlg jfts adrfss

tlgsg spgdbibd pfbht sfnutbfhs, fr drgatgj ah ghtbrgny

hgw, uhbqugny jbebtan bh-stfrg gxpgrbghdg.

Ulat Jbjht

Tfkg dfkpahbgs lavg staehatgj. Kadys ahj

CD_ghhgy sggkgj tf rganbzg tlat tlgbr ibrst-eghgratbfh

mbfsms wgrght wfrmbhe, a stgp bh tlg rbelt jbrgdtbfh.Lfwgvgr, tlgy lavg hft `ggh rgpnadgj wbtl hgw, kfrg

lgnpiun tffns at ngast at tlg tbkg fi fur stujy. Ftlgrs

sbkpny lavg pffr gxgdutbfh. Ifr gxakpng, Hbhg Ugsts

jbebtan lu` (fppfsbtg) bs a strbmbhe vgrtbdan dfnukh

bh tlg kbjjng fi a dfkpadt stfrg. Bt las kahy jbspnay

sdrgghs, bhdnujbhe sgvgran tfudlsdrgghs, ùt a jgartl fi

bhtgradtbvg dfhtght.

Fvgrann, wg wgrg jbsappfbhtgj `y tlg nadm fi bhtgradtbvg

tffns prgsght bh tlg durrght eghgratbfh fi stfrgs.

Ulat Dfhsukgrs Uaht

Zlg survgy dfhibrkgj dfhtbhugj bhtgrgst bh bhtgradtbvg

tffns. Ibity pgrdght fi rgspfhjghts say tlat bhtgradtbvg

tffns (tf ngarh kfrg a`fut prfjudts) arg ah bkpfrtaht

part fi tlg bh-stfrg slfppbhe gxpgrbghdg.4

4 Ulgh asmgj tf ratg tlg bkpfrtahdg fi tlg prgsghdg fi bhtgradtbvg tffns tf ngarh kfrg a`fut prfjudts, 7? pgrdght sdfrgj b t as a 9 fr lbelgr fh a sdang irfk 1 tf 1?).

Iurtlgrkfrg, kfrg tlah lani (7: pgrdght) fi dfhsukgrs wlf rgdann sggbhe tlgsg typg fi bhtgradtbvg tffns gheaegj wb tl tlgk.

@nffkbhejangs Kg-Anbty `fjy sdahhgr rgnba`ny kgasurgj fitahj rgdfkkghjgj cgahs bh-stfrg, ùt tlg fhnbhg ifnnfw-up

jbsappfbhtgj.



9/20

:. Tuppfrtbhe tlg Dfhhgdtgj Tlfppbhe

_atl3 Garny Ttgps bh Drfss-Dlahhgn

Ttfrytgnnbhe

Drfss-dlahhgn stfrytgnnbhe bs fhg fi tlg `beegst argas

fi fppfrtuhbty ifr rgtabngrs. Pgtabngrs arg dfhhgdtbhe

dustfkgrs wlf arg slfppbhe bh bhdrgkghts3 slfppbhe

irfk lfkg, wlbng bh trahsbt, ahj at wfrm.

@ut gvgh tlg ngajgrs bh fur stujy arg tff fitgh prgsghtbhe

dustfkgrs wbtl a dfnngdtbfh fi jbsdrgtg gxpgrbghdgs ahj

hft a dfhtbhuuk fi jbebtanny-ghlahdgj, bhtgradtbvg ahj

pgrsfhanbzgj slfppbhe.

Ann tff fitgh, jbebtan tgdlhfnfey bs jgpnfygj

as a pfbht sfnutbfh sgrvbhe fhny fhg usg

dasg. ]_fbht sfnutbfhs[ satbsiy a sbheng hggj

ahj bh kahy dasgs jf a effj cf`, ùt tlgy

dah `g gxpghsbvg ahj bhingxb`ng. g@usbhgss

gxgdutbvgs kust tlbhm kfrg stratgebdanny

Ifrrgstgr 0?14:

Jbebtan kust abj kuntbpng stgps fi tlg cfurhgy3 irfk

jbsdfvgry, dfhsbjgratbfh/gxpnfratbfh, sangs ahj

pfst-sangs. Dfhsbjgr, ifr gxakpng, tlg natgst stfrg irfk

Ygrbzfh, wlbdl annfws dustfkgrs tf try prfjudts bh-

stfrg, ahj annfws slfppgrs tf savg tlgbr Ygrbzfh.dfk

fhnbhg slfppbhe darts tf dfhtbhug slfppbhe fhdg

tlgy vbsbt a plysbdan stfrg. Zlg stfrg btsgni bs àsgj

arfuhj nbigstyng zfhgs, sudl as tlg EgtIbt zfhg

tlat annfws lahjs-fh gxpgrbghdg wbtl Ibt@btSbp,

tlg natgst ibthgss tradmgr, wlbng tlg dustfkgr bs fh

ah adtuan trgajkbnn. Ftlgr zfhgs bhdnujg Ahywlgrg

@usbhgss ifr kf`bng ùsbhgss, Akpnbiy Bt ifr kf`bng

nbstghbhe, Lavg Iuh ifr eakgrs, Dustfkbzg Bt ifrskartplfhgs, ahj Lfkg ahj Fh Zlg Ef ifr lfkg

kfhbtfrbhe ahj sgdurbty.

Ahftlgr ngajbhe gxakpng wgrg tlg Aujb Dbty slfwrffks,

wlbdl rgjgibhgj tlg gxpnfratbfh plasg fi tlg dar ùybhe

cfurhgy bh a lahjiun fi skann-ifftprbht dbty stfrgs. Tgvghty

pgrdght fi tlg dars sfnj tlrfuel tlg slfwrffk wgrg

jfhg sf wbtl hf tgst jrbvg, ahj hbhg fut fi 1? purdlasgs

wgrg wbtl dustfkgrs hgw tf tlg Aujb `rahj.

Ulat Ufrmgj

Lbelnbelts bhdnujg Zaregt ahj Lfkg Jgpft, wlbdl `ftlpgrkbt ajjbhe ah btgk tf a slfppbhe nbst, ahj tlgh syhdbhe

bt tf kuntbpng jgvbdgs. Zaregt ansf dnfsgj tlg nffp, ngttbhe

vbsbtfrs punn up a slfppbhe nbst wbtl bh-stfrg jbebtan mbfsms.

Ug anrgajy kghtbfhgj Zaregts wayibhjbhe-gha`ngj

kf`bng tffn, kf`bng tffn, wlbdl slfwgj tlg bh-stfrg

prfjudt nfdatbfhs fi btgks fh a wbsl nbst. Tgplfras

@gauty Bhsbjgr nbst ansf wfrmgj as a slfppbhe nbst.

Ulat Jbjht

Fur rgsgardl ifuhj tlat wlbng kfst rgtabngrs laj a

wbslnbst fh tlg Ug`, cust 10 rgtabngrs fiigr a slfppbhe

nbst fptbfh tlat syhds adrfss `ftl Ug` ahj kf`bng tffns.

Ahj cust fhg Zaregt prfvbjgj a tffn tf prbht fut tlgsg

nbsts wlbng bh-stfrg. Ftlgr stgps bh tlbs drfss-dlahhgn

stfrytgnnbhe sudl as nfdatbfh-àsgj pusl hftbibdatbfhs,

rajbf-irgqughdy bjghtbibdatbfh (PIBJ) dlahebhe rffk

sdrgghs, ahj prfjudt-as-ah-bhtgriadg gxpgrbghdgs wgrg

ghtbrgny kbssbhe.


Hbmgs Hgw Rfrm Dbty nfdatbfh igaturgj sdrgghs jbspnaybhe

vbjgf fi kfjgns wgarbhe tlg tlrgg fit typgs ifr pahts3

rgeunar, snbk ahj tbelt.

Zlg @ubnj-A-@gar tffn eghgratgj a 0? pgrdght tf 4? pgrdght

bhdrgasg bh 0?14 sakg-stfrg sangs rgnatbvg tf a typbdan stfrg

wbtlfut tlgbr bhtgradtbvg tffns.

: _fwgrbhe Zlg Aebng Ttfrg, Kartbh Ebnn, Ifrrgstgr Pgsgardl 0?14.


10/20

Ulat Dfhsukgrs Uaht

Fur survgy suppfrtgj tlg dfhtbhugj bhtgrgst bh drfss-dlahhgn slfppbhe3 91 pgrdght waht tf `g a`ng tf usg

ahy fi ky jgvbdgs tf lgnp kg slfp.

Bhtgrhan Dlannghegs3 Kabhtghahdg

ahj PFB

Tuppfrt Pgkabhs a Dfhdgrh

Ifr tlg sgdfhj ygar bh a rfw, wg saw tff kahy jbsa`ngj

fr `rfmgh gxpgrbghdgs. Whifrtuhatgny, fur mgy ibhjbhe

irfk fur ibrst stujy rbhes trug tlbs tbkg arfuhj3 _ffrny

pnahhgj jbebtan bs wfrsg tlah hf jbebtan at ann.

Ifr gxakpng, Eugsss jbebtan sdrgghs prfvbjg tlg

ifnnfwbhe bhstrudtbfhs3 Jghbk Eubjg3 Zfudl Tdrggh

tf @gebh. Lfwgvgr, aitgr tfudlbhe tlg sdrggh sgvgran

tbkgs, wg jggkgj tlg tffn `rfmgh `gdausg hf

bhifrkatbfh appgargj.

A Ngvbs ta`ngt at a CD_ghhgy jghbk àr was hft fhny

kbssbhe fhg fi bts twf b_ajs, ut fhg fi tlg twf dfhtght

sgdtbfhs, Ibhj Rfur Ibt, jbj hft wfrm.

Gvgh tlg àsbd prbdg dlgdmgr rgkabhs jbsa`ngj bh tlg

kacfr stfrgs. Ug ifuhj fhg stfrg wbtl tlrgg fi sbx prbdg

dlgdmgrs jbsa`ngj fh a inffr.

Jbebtan Gheaegkght Drgatgs Kgasura`ng Yanug

Nast ygar, wg hftgj tlat jbebtan tffns eghgratg sbehbibdaht

PFB ifr dfkpahbgs tlat gxgdutg tlg rbelt bh-stfrg jbebtan

pnatifrks. Zlbs ygar, wg dah dfhibrk tlfsg rgsunts.

Zlg dfst fi bhstannbhe ahj suppfrtbhe tlgsg tffns bs

sbehbibdaht, ahj ah PFB dandunatbfh las kahy iadtfrs. @ut

tlg jbrgdtbfh ahj rfuel kaehbtujg fi rgvghug `ghgibts

bs hfw `gttgr mhfwh.

@asgj fh TapbghtHbtrfs wfrm bh tlg spadg, wg lavg

ifuhj a sbehbibdaht bhdrgasg fh tlg frjgr fi 1? pgrdghttf :? pgrdght bh ajjbtbfhan bh-stfrg sangs rgnatbvg tf

ftlgr stfrgs. Zlgsg `ghgibts arg prbkarbny jug tf

jgdrgasbhe nfst sangs, a`bnbty tf slbp-tf-lfkg, bkprfvgj

bh-stfrg slfppbhe `y gha`nbhe df-`rfwsbhe wbtl sangs

assfdbatgs, ahj `rahj dfhtrbùtbfh (bkprfvgkghts tf

`rahj vanug).

Ifur gxakpngs tlat wg dah dbtg3

1. Lfkg Jgpftsaw a sbehbibdaht nbit bh appnbahdg sangsifnnfwbhe bhstannatbfh fi bhtgradtbvg jbebtan tffns bh 0?14.

0. @ubnj-A-@garrgpfrtgj a 0? tf 4? pgrdght bhdrgasg bh

0?14 sakg-stfrg sangs wbtl bts bhtgradtbvg tfudlsdrggh

statbfhs pnadgj bh bts Ttfrg Fi tlg Iuturg, rgnatbvg tf

a typbdan stfrg.7

4. CD_ghhgy rgpfrtgj (bh bts 0?10 sgdfhj-quartgr

rgsunts) tlat bts Ngvbs Tlfp saw a 07 pgrdght bhdrgasg

bh stfrg rgvghug usbhe tlg hgw gxpgrbghdg.

:. Juhmbh Jfhutss jbebtan kghu farjslavg rgsuntgj

bh a : tf 9 pgrdght nbit bh prfkftgj prfjudts wlgh usbhevbjgf fvgr a àsgnbhg irfk 0?10 tf 0?14.

Dahajbah _grspgdtbvgs

Zlbs ygar, wg ajjgj 10 Dahajbah rgtabngrs tf tlg sdfpg

fi tlg stujy tf dapturg a kfrg lfnbstbd vbgw fi tlg Hfrtl

Akgrbdah karmgt. Ulat wg f`sgrvgj, ahj ifuhj bh tlg

survgy, was tlat tlgrg arg a sgt fi ngajbhe `rahjs bh

Dahaja tlat fiigr sbehbibdaht jbebtan gxpgrbghdgs.

Bh partbdunar, TpfrtDlgm laj tlg `gst nfdanny rgngvaht

dfkkuhbty tffns fi ahy rahj wg stujbgj. Zlg dfkpahy

fiigrs bhtgradtbvg jbebtan dfkkuhbty `farjs wbtlplftfs, kgssaegs ahj tlg natgst sdfrgs irfk bts nfdan

spfrts ngaeugs.

Gnsgwlgrg, jbebtan jbrgdtfrbgs, jbebtan kghu farjs, kaps

ahj wayibhjbhe wgrg kfrg pgrvasbvg tlah wg saw bh

fur W.T. gvanuatbfh, at ngast bh tlg nfdatbfhs wg vbsbtgj.

Dlaptgrs `ffm stfrg igaturgj mbfsms tlrfuelfut tlg

stfrg, ahj Dahajbah Zbrg laj gxtghsbvg jbebtan bhtgradtbvg

tffns as wgnn. Karms Ufrm Ugarlfusg laj jbebtan

sdrgghs, kfjgns ahj ahbkatbfh ùt rgnbgj as kudl

fh plysbdan jgkfhstratbfhs as jbebtan. Ifr gxakpng, bt

spfrtgj a wanm-bh irggzgr bh tlg kbjjng fi tlg stfrg ifr

gvanuatbhe dfnj-wgatlgr dnftlbhe.

7 Pgtabn Zfudlpfbhts. Ngajbhe Pgtabngrs Wsg Bhtgradtbvg Zgdlhfnfey Zf Bkprfvg @rahj Gxpgrbghdgs. Addgssgj Jgdgk`gr 0?14.



11/20


Dasg Ttujbgs

Tgplfra (1?< H. Ttatg Tt., Dlbdaef)

Tgplfra las dfhtbhugj tf bkprfvg bts bh-stfrg gxpgrbghdg

wbtl a `rfaj sgt fi bhtgradtbvg tffns, jbebtan jbspnays ahj

tlgbr kf`bng app.

Zlg kfst sbehbibdaht tffn bs tlg Tgplfra + _ahtfhg

Dfnfr BQ. Abjgj `y ah assfdbatg, slfppgrs dah jbsdfvgr

tlg prfjudts tlat katdl tlgbr trug smbh dfnfr, ahj tlgh

gxpnfrg prfjudt jgsdrbptbfhs ahj rgvbgws, savg a jbebtan

slfppbhe nbst, ahj slarg bt tlrfuel gkabn fr prbht. Bi a

prfjudt bs uhavabna`ng bh stfrg, tlg assfdbatg dah frjgr bt

jbrgdtny irfk tlg ta`ngt ifr lfkg jgnbvgry.

A sgdfhj hfta`ng gxpgrbghdg bs Tgplfras Tmbhdarg

BQ. A ta`ngt-àsgj qubz lgnps slfppgrs bjghtbiy tlgbr

smbh typgs ahj katdlbhe prfjudts, ahj las sbkbnar

futput fptbfhs as tlg Dfnfr BQ. Zlg ta`ngt bs hgxt tf

slgnvgs fi kahy rgngvaht smbh prfjudts. Whnbmg Dfnfr

BQ, tlg qubz bs dfkpngtgny sgni-eubjgj ahj bhjgpghjght

fi assfdbatg lgnp. Bt ansf bsht pgrigdt. Ifr gxakpng, bt

jfgsht lgnp dustfkgrs ibhj tlg nfdatbfh fi tlg plysbdan

prfjudt bh-stfrg.

Zlg tlbrj dustfk gxpgrbghdg bs ah upjatg tf tlg

Tdghtsa Iraerahdg Ibhjgr tfudlsdrggh mbfsm. Bhdrgasgj

bhtgradtbvbty bhdnujgs qubzzgs tlat rgvgan sdghts tlat

katdl tlg slfppgrs tastgs ahj ansf slfw jbiigrght

ways fi sgardlbhe ahj `rfwsbhe jbiigrght sdghts. Bt

slfws wlat bs avabna`ng bh stfrg ahj prfvbjgs prfjudt

bhifrkatbfh tlat bs hgw ahj bkprfvgj wbtl kfrg `rahj

vbjgfs, rgvbgws, ahj fptbfhs tf gkabn fr savg tf a jbebtan

slfppbhe nbst.

Tgplfras kf`bng app fiigrs slfppgrs a sdah igaturg,

prfvbjbhe gasy addgss tf ajjbtbfhan prfjudt bhifrkatbfh

ahj rgvbgws, wlbdl dah lgnp wbtl purdlasg jgdbsbfhs.

Ahj bhvghtfry bs vbsb`ng adrfss kuntbpng jgvbdgs,

bhdnujbhe Ug` ahj kf`bng.

Bh tlg ghj, bt bs tlbs dfk`bhatbfh fi rbdl, bhtgradtbvg tffns

wbtl a iunn-igaturgj kf`bng app tlat puts Tgplfra bh a

ngajgrslbp pfsbtbfh ifr tlg sgdfhj ygar bh a rfw.

Tgplfras _griukg Ibhjgr bh Zbkgs Tquarg ngts vbsbtfrs

sakpng bhjbvbjuan iraerahdgs wbtl tlgbr sghsg fi skgnn. Bt was

ah bkprgssbvg bhtgradtbvg gxpgrbghdg.

Tgplfras _griukg Ibhjgr (sgg jgtabngj bkaeg a`fvg) bskfuhtgj fh a nareg dfhsfng wbtl àdmnbt pfstgrs a`fvg gadl

bhtgradtbvg ta`ngt.

Tgplfras Iraerahdg Ibhjgr katdlgs tlg slfppgrs tastgs,

ahj fiigrs a nbigstyng-àsgj kgtlfj fi sgardlbhe ahj

`rfwsbhe jbiigrght sdghts.


12/20

TpfrtDlgm (0702 Rfheg Tt., Zfrfhtf)

TpfrtDlgm a prfkbhght Dahajbah rgtabngr was rahmgj

Huk`gr 0 fvgrann bh fur stujy, `asgj fh tlg strghetl fi

bts jbebtan jbspnays ahj bhtgradtbvg tffns adrfss twf inffrs.

At TpfrtDlgm, wg ansf ifuhj tlg ibrst gxakpng (bh fur

twf ygars fi rgsgardl) fi kftbfh sghsfrs bh a stahjarj

rgtabn ghvbrfhkght. Bh tgrks fi dfhtght, TpfrtDlgms

jbebtan bhstannatbfhs prfvbjg ghtgrtabhkght, bhifrkatbfh

ahj assbstahdg rgngvaht tf tlg prfjudts sfnj.

Zlg lbelnbelt fi TpfrtDlgms jbebtan bhstannatbfhs bs

dngarny tlg gsdanatfr cfeebhe gxpgrbghdg3 A vbjgf sdrgghslfws a wfkah cfeebhe bh pnadg. As tlg dustfkgr

apprfadlgs ahj trbeegrs tlg kftbfh sghsfr, tlg wfkah

bh tlg vbjgf `gebhs strgtdlbhe. As tlg dustfkgr travgns

up tlg gsdanatfr, tlg wfkah bh tlg vbjgf ruhs up

as wgnn, tlrfuel tlg wffjs ahj fhtf a `gadl wlgrg

tlg dustfkgr stgps fii tlg gsdanatfr. Zlfuel bt bs hft

a (trajbtbfhanny) bhtgradtbvg fr assbstbvg tffn, bt dgrtabhny

ghlahdgs tlg ak`bghdg fi tlg stfrg, ibts wbtl tlg `rahj,

ahj jgnbelts dustfkgrs.

Zgnnbhe tlg stfry a`fut dfkkuhbty bhvfnvgkght appgars

tf `g a mgy efan at TpfrtDlgm. Hfta`ng bhtgradtbvg tffns

bhdnujg ah bhtgradtbvg dfkkuhbty `farj wbtl spfrts

sdfrgs ifr TpfrtDlgm-freahbzgj ngaeugs, bhdnujbhe jbebtan

plftfs ahj kgssaegs. Zlgrg bs a slfg dustfkbzatbfh

tffn `y Pgg`fm, ahj a jgsbeh-yfur-fwh Zfrfhtf Kapng

Ngais lfdmgy cgrsgy as wgnn. A sgdfhj dfkkuhbty farj

bs avabna`ng upstabrs.

TpfrtDlgm pgrifrkgj wgnn bh tlg Ybsb`bnbty datgefry

wbtl twf nareg Hbmg sdrgghs fh `ftl sbjgs fi tlg

ghtrahdg= skann sdrgghs adrfss tlg wann fi shgamgrs=

vbjgf sdrgghs `glbhj tlg dasl-wrap= ahj appargn ahj

efni dnu` jgkfhstratbfh vbjgfs.

Dustfkgrs dah jgsbeh tlgbr fwh

slfgs at TpfrtDlgms Pgg`fm mbfsm

ahj lavg tlg slfgs jgnbvgrgj jbrgdtny

tf tlgbr lfkgs.

TpfrtDlgm fiigrs nbkbtgj

dustfkbzatbfh fi lfdmgy cgrsgys=

slfppgrs dah ghtgr tlgbr hakg ahj

cgrsgy huk`gr.

Zlg bhtgradtbvg dfkkuhbty `farjs wbtl

plftfs, kgssaegs ahj tlg natgst sdfrgs

slfws TpfrtDlgms strfhe gkplasbs fh

dfkkuhbty bhvfnvgkght.



13/20


Uanergghs (171 H. Ttatg Tt., Dlbdaef)

Zlg twf-stfry, kfjgrh Uanergghs bh Dlbdaef bs fhg

fi tlg ngajbhe jruestfrg/plarkady bh-stfrg jbebtan rgtabn

gxpgrbghdgs bh fur stujy, utbnbzbhe `ftl statbd jbebtan

kgjba, as wgnn as bhtgradtbvg tffns, tf lgnp slfppgrs

wbtl tlgbr bh-stfrg efans.

Jbebtan tffns arg nfdatgj tlrfuelfut tlg stfrg.

Lbelnbelts bhdnujg a `ggr ahj wbhg sgdtbfh wbtl twf

bhtgradtbvg mbfsms. Fhg gha`ngs ajvghturfus slfppgrs

tf gxpnfrg hgw dfdmtabn rgdbpgs, ahj tlg sgdfhj assbsts

ghtgrtabhgrs bh tlgbr party pnahhbhe.

Zlg `rahjs kf`bng tffn bhdnujgs wayibhjbhe, antlfuel

bts pgrifrkahdg was bhdfhsbstght bh fur tgstbhe.

Wpstabrs, slfppgrs arg erggtgj wbtl kfrg jbebtan

jbspnays bh tlg absngs, bhdnujbhe vbtakbh ajs ahj skfmbhe

dgssatbfh tbps. A Jr. Tdlfnns bhtgradtbvg ifft sdahhgr

prfvbjgs slfppgrs wbtl a ifft prgssurg sdah, ahj tlgh

rgdfkkghjs bhsfngs `asgj fh tlg `bfkgtrbd rgsunts.

Fhg fi tlg `gst gxpgrbghdgs at tlg stfrg bs tlg Ibhj

Rfur Nffm vbrtuan kamgfvgr mbfsm. Aitgr tambhe a plftf

fi yfursgni, yfu tlgh tamg ahy `rahjs kamgup prfjudts

irfk tlg surrfuhjbhe slgnvgs, sdah tlg `ardfjg, ahj

vbrtuanny try bt fh. Zlg mbfsm bs iuh tf usg, ahj rgsuntsnffm surprbsbheny rganbstbd ifr sudl ah appnbdatbfh. Zlg

dustfkgr dah gkabn fr slarg wbtl Iadg`ffm lgr `gifrg

ahj aitgr plftfs ahj a nbst fi tlg appnbgj prfjudts.

Bh dfk`bhatbfh, tlg nareg huk`gr fi bhtgradtbvg

jbebtan tffns tlrfuelfut tlg stfrg garh Uanergghs a

dnass-ngajbhe sdfrg.

Zlg Uanergghs _arty _nahhbhe mbfsm ngts

slfppgrs gxpnfrg jrbhm rgdbpgs ahj addgss

party pnahhbhe bhifrkatbfh.

Zlg Uanergghs Ibhj Rfur Nffm vbrtuan

kamgfvgr mbfsm annfws vbsbtfrs tf jbebtanny

prgvbgw kamgup fh a pgrsfhan plftf bh-stfrg.

Tlfppgrs dah sdah kamgup prfjudts irfk

hgar`y stfrg slgnvgs tf gxpnfrg jbiigrght nffms.


14/20

FKHBDLAHHGN TDFPGDAPJ

1 Tgplfra @gauty & Tmbhdarg 51.07 72.? Gxdgnnght

Nast ygars dlakp, Tgplfra, dfhtbhugs tf ajj lgnpiun, iuh a

bhtgradtbvg jbebtan tffns tf bts stfrg ghvbrfhkght, nbmg Tgplfr

_ahtfhg Dfnfr BQ.

0 TpfrtDlgm Tpfrtbhe Effjs 92.? GxdgnnghtJgnbvgrs ak`bghdg adrfss a kbx fi ghtgrtabhbhe, pgrsfhanbzg

bhtgradtbvg jbebtan bhstannatbfhs.

4 Uanergghs _larkady 99.< GxdgnnghtDbty stfrg dfhdgpt prfvbjgs a raheg fi raheg fi bhtgradtbvg t

nbqufr, dfskgtbds, iffj, ahj plarkady sgdtbfhs.

: @nffkbhejangs Jgpartkght Ttfrg 9:.7 70.? EffjKg-Anbty `fjy sdahhgr, as wgnn as gxgkpnary drfss-dlahhgn

bhvghtfry ahj kf`bng tffns, gngvatgs @nffkbhejangs sdfrg.

7 Ifft Nfdmgr Tpfrtbhe Effjs 90.4 Effj

Hgw @anahdg shgamgr dustfkbzatbfh mbfsm, wbtl eubjahdg ir

mhfwngjega`ng, lgnpiun gkpnfyggs, prfpgns Ifft Nfdmgr bht

tfp ibvg.

9 Kadys Jgpartkght Ttfrg 9?.? :9.? EffjZlg rgjgsbehgj ibrst ahj sgdfhj inffrs fi tlbs inaeslbp nfdat

a jbebtan pnayerfuhj. @gst-bh-dnass kf`bng wayibhjbhe.

5 Zaregt Kass Kgrdlahts 7


15/20

? WHBQNF Appargn :0.< 49.? Iabr A ngajgr bh Ybsb`bnbty ahj @rahjbhe, `ut stbnn nadms bhtgradtbvbty.Kf`bng AP gxpgrbghdg jfgsht jgnbvgr kudl vanug.

?Ybdtfrbas

TgdrgtAppargn :0.57 4.? Iabr

Kacfr stfrg upjatg. Hfta`ng ifr bts gxtghsbvg pbhm jbebtan ahbkatbfh

ahj ruhway ifftaeg fh hgarny gvgry suriadg.

0Tams Ibitl

AvghugJgpartkght Ttfrgs :1.4 :?.? Iabr

Tbehbibdaht jbebtan jbspnays tlrfuelfut dfskgtbds ahj addgssfrbgs s

tbfh. Dlrbstbah Nfu`futbh bh 1??00-Tlfg jgpartkght slfws prfkbs

ifr bh-stfrg vbjgf, `ut jbebtan gnsgwlgrg bh tlg stfrg bs sparsg.

4 DfadlAddgssfrbgs

& Tlfgs42.<


16/20

@arhgys HgwRfrm

Appargn 09.4 05.? UgamHf vbsb`ng jbebtan bhvgstkght sbhdg nast ygar= b_ajs bh stfrgrgkabh a hbdg tfudl, ut stbnn nadm ta`ngt-fptbkbzgj dfhtght.

@atl & @fjy

Ufrms

@gauty &

Tmbhdarg09.4 07.? Ugam

Jbebtan sdrggh glbhj daslwrap bs stbnn tlgrg, ut nfw sdfrg

kfstny jug tf hfhiuhdtbfhbhe ardfjg sdahhgr bh tlg

kf`bng app.

4 Gtlah Anngh Appargn 07.7 40.? Ugam

Ttyng-katdlbhe tfudlsdrggh mbfsm bs hfhiuhdtbfhbhe tlbs ygar

ahj tlg jbebtan sdrgghs wbtl drfssiajbhe plftfs arght ghfuel

tf nbit Gtlah Annghs sdfrg.

: Panpl Naurgh Appargn 0:.? 07.? Ugam

Kuntbngvgn kahsbfh las nbkbtgj jbebtan tffns, savg ifr fhg

sdrggh bh tlg dlbnjrghs sgdtbfh ahj a vbjgf bh tlg wbhjfw

jbspnay. Tgvgran ZY sdrgghs fddupy tlg kghs nfdatbfh.

7 @D@E Appargn 01.? 04.? Ugam A dfupng fi vbjgf sdrgghs, `ut tlg ifftaeg fi `glbhj-tlg-ruhway bhtgrvbgws nadmgj sfuhj, strbppbhe tlgk fi vanug.

9@rffms

@rftlgrsAppargn 12.7 0?.? Ugam

Whdlahegj irfk nast ygar, bt fiigrs a dustfkgr-kgasurgkght

tffn, sbkunatgj efni `fftl ahj sgvgran ZY sdrgghs.

5 Lfkg JgpftLfkg

Bkprfvgkght15.4 Ugam

Nadms bh-stfrg jbebtbzatbfh, `ut kf`bng app ahj drfss-dlahhgn

bhvghtfry ahj rgsgrvatbfh wgrg pngasaht surprbsgs.

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