SapientNitro Eye Candy

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candy candy

Transcript of SapientNitro Eye Candy

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Strategy has spoken. Planning has made itself clear.

The budget is law. It’s time to play. To get our hands dirty.

Time to be authors and artists, builders of things and

designers of stuff. To color outside the lines with a full

palette of possibilities. To give the austerity of a carefully

calculated idea, the multi-hued flush of life. Time to give

 voice to that which, up to now, has been silent. Give them

 words that move, and moments that sing. So put away

the spreadsheets and calculators, the percentages and

the plans. Clear the table. Wipe the slate clean. Let the

child in each one of us out, and the words of that

boundless world guide our dreams: What if…

Eyecandy – SapientNitro Works of Art

© 2010 Sapient Corporation

sap.vol.1

Eyecandy – SapientNitroSM

Works of Art

© 2010 Sapient Corporation

sap.vol.1

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 print 

advertising & pr 

 3d /motion

tv / video

social media

digital merchandising

gaming

mobile

web development & design

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Travelers was the first to offer a nationwide discount for

hybrids—up to 10%. It’s important because if we don’t do

our part to put more hybrids on the road, there won’t be

anywhere left worth driving to.

is for  innovationThe thing about Better Coverage

is you have to keep improving it.

Because once you achieve

Better Coverage, then it’s just

coverage. In the process of keeping it

better, we’ve invented a few things:

the first auto insurance policy,

the first state-of-the-art claimsuniversity, the first live call center,

and the first mobile claims service.

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Sobyextension,thesortofpeoplethat

wouldgoaroundhandingothersumbrellas

mustbereallyamazing,too.Weknowa

wholebunchofthem.

Wecallthemagents.

is for  agents

Theykeeptherainoff.

Makeyoufeelprotected,safe.

Umbrellasareprettyamazing.

is for betterIt’swhatourcoverage is.

Astepabovethecompetition.

Animprovementontheoldmodel.

Apromisetoalwaysgo beyondtheregular

inallour dealingswithcustomers.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

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ConciergeCLAIMTheone-stopautorepairprogramthatmakesiteasytogetontheroadagainassoonaspossible.{

is for dedicationDoinganythingforalmosta century

andahalfqualifies asdedicated.

Inallthat time,Travelershasnever

waveredfromourcommitmentto

coveringourcustomers.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

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is for experienceWe’vegotit.And we’velearnedfromit.

We’llputall150 yearsofexperienceto

workforeachoneof ourcustomers.

There’snotmuchthatcan surpriseus,and

virtuallynothingwe’renotpreparedfor.

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Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

Flexibilityandfreedomgohandinhand

ChooseSplitLimitsforindividuallimits,orkeepitsimplewithonelimitforeverything.

{ 18

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for generationsAfteryearsofinventingcoolstufflik eauto

insurance,astronautinsuranceandinsurance

protectingtravelersagainstpirates,there’s

nodoubtwe’reallabout BetterCoverage.

is for  joyIt may seem odd, but Better Coverage

makes people happy. Yes, we are talking

about car insurance when we say that.

And before you go making any bets,

we’ve got the testimonials to prove it.

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Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

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is for  knowledgeLiketheknowledgeallTravelers’claims

representativesgainfromClaimU.

It’sanintenseprogramthat ensuresthe

personmanagingyourclaimhas the

knowledgeandskillsnecessarytohelp.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

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is for  languageSimpleandstraightforward.

Kindoflikethis guide.

It’splaintalk withoutbeingboring.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for manifestoMyreason.

It’stheideathat everyone

hasauniquereasonworth

covering.Andthesereasons

deserveacustompolicy

withBetterCoverage.

It’swhywe’rehere.

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Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for  optimizationThesecrettoBetterCoverage.It’sabout helpingour

customerspurchasewhattheyneed.

Yousuddenlygofromafamily ofthreetoa family

offour?Noproblem.Letus know.Travelerscan

accommodateallyourlifechanges.

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isfor  priceThesedays,mostpeoplethinkthisis

howyouchooseaninsurancecompany.It’s

important,sure,butweknowthatsome

thingsaretoosignificantto

bargainon.BetterCoveragemeans

findingthebalancebetweenagreat

priceandthecoverageyouneed. Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for  Q&ABetterCoveragemeans

somanythings,people

areboundtohaveQ’s.

Goodtobestocked

u p o n A’s.

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is for  redIt’s sort of our color.

You may have noticed.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

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is for  simple talkExcuse the pun, but it’s simple.

Really. No confusing commentary.

 Just a straightforward conversation

about what Better Coverage offers.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

isfor  travelers.comThevirtualhomeofinsurancein

general,andTravelersinparticular.

Hereconsumerscanfindanyinformationthey

desire,eitherabouttheirpolicies,

orjustcommoninsurancequestions.

Andifthey’drathertalkto arepresentative,

theycanfindthenumbertocallthem,too.

Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for  umbrellaA simple device designed to keep people dry

in the rain. Oh, and the single best symbol of 

Better Coverage.

22 Thestatementshereinaresubjecttotheprovisions,exclusionsandconditionsofapplicablepolicy,whichmaydifferfromthestatementsherein.Coveragesanddiscountsaresubjecttounderwritingqualificationsandstateavailability.

is for  valueBecausewevaluewhatyouvalue.

It’stheabilityto getwhatyouneed

forabetterprice.It’ sapolicythat makes

senseandgivesyouBetterCoverage.

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is for  wheelsWhenyou’vebeeninanaccident,wecangive

youwheelstogetaroundwhileyourcarisn’t.

Withoptionaltransportationexpenses

coverage,whetheryouwanttotakea bus,

ataxi,ora rentalcar,we’vegotyoucovered.

That’sourpolicy. isfor  x marks the spotXiswhereyou’regoing.AndTravelersiswhatgets

youthere.Fromthesimplesenseofconfidencepeople

experiencewhendrivingcovered,tothetowingand

laborcoveragethatcankeepthemgoingevenwhen

theirvehiclecan’t.Travelers’BetterCoverageishereto

helpthemgetthere.

is f or  yesIt’salittle word,butitmakes asurprisingdifference.

Travelersisdedicatedtousingit asmuchaspossiblewith

ourcustomers.Likeifyour carneedsnewparts,has less

than15,000milesoris thecurrentmodelyear,you’ll get

newpartsfromyourcar’s manufacturer.

It’soneofthe thingsthatmakesourcoverage better.

policyholderpaysformanyof our

includedservices,suchasrepairsfor

achippedwindshieldatan approved

glassshop.Alsoknownas Zilch.

zero

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is for  hybridTravelerswasthefirsttoofferanationwidediscountfor

hybrids—upto10%.It’simportantbecauseifwedon’tdo

ourparttoputmorehybridsontheroad,therewon’tbe

anywhereleftworthdrivingto.

is for  innovationThethingaboutBetterCoverage

isyouhavetokeepimprovingit.

Becauseonceyouachieve

BetterCoverage,thenit’sjust

coverage.Intheprocessofkeepingit

better,we’veinventedafewthings:

thefirstautoinsurancepolicy,

thefirststate-of-the-artclaims

university,thefirstlivecallcenter,

andthefirstmobileclaimsservice.

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S ob ye xt en sio n ,th e so rto f p eo p leth a t

w ou ld go a rou n dh an din g oth e rsu m b rell asm ust b e rea llya m a zin g ,to o.We kn ow a

w ho le bu nch oft h em .We ca llth e m ag en ts.

i   s  f   or  a ge ntsT he yk ee p the ra in off  .

M ak e yo ufe e lp rote ct e d,s afe .

U m bre lla sa re p rett ya m a zin g.i   s f o r   better

It ’swhatourcoverageis.Ast epabovet hecom petit ion.Anim pr ovem entontheoldm odel.Aprom iset oalwaysgobeyondt her egularinallourdealingswit hcustom er s.

T hesta tem en tshe rein are sub jectt oth ep rovisi ons, exc lusio nsa nd con ditio nso f ap plica ble poli cy,w hich m ayd if f e rf ro mth est ate me ntsh ere in.C overa ge sand disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa ndst ate ava ilab ility. 1 0

C on cie rg e CLA IMT he o ne -sto p au to re pa irp ro gra m th a tm ak esi te a syt o ge to n the ro ad a ga in ass o on asp o ssi b le.{

i   s    f o r   dedicat ionDoinganyt hingf  or alm ost acenturyandahalf  qualifiesasdedicated.Inallt hat tim e, Tr aveler shasneverwaveredf  rom our com m itm ent tocover ingour cust om ers.

The state me ntsh ere inare su b ject to thep rovi sion s,e xclusi on sand con ditio nso f a pplic able po licy, wh ich mayd if fe rf ro m the state m entsh ere in.Cove rag esan dd isco untsa re sub je ctto un derw riti ngq ualifi cati onsa nd sta teava ila bility .

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i   s    f or  experienceWe’ vegot it .Andwe’velearnedf  romit .We’ llputall150yearsof exper iencetowor kf or eachoneof our custom er s.There’snotm uchthat cansurpriseus, andvir tuallynot hingwe’ renot pr eparedf  or.

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T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble po licy,w h ichm ayd if fe rf ro m the state me ntsh ere in.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state ava ila bility.

Fle xib ili ty an d f re e do mgo h an d in ha ndCh oo se Sp litL im it sfo ri n divi d uall im its ,or ke ep its im p lew ith o ne lim it fo re ve ryt h ing .{ 1 8

Th esta tem ents he rein are sub je ctt oth epro visi ons, excl usio nsa nd cond itio nso f ap plica ble polic y,w hich m ayd if f e rf ro mth est ate men tsh ere in.Co vera gesa nd disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa ndst ate ava ilab ility.

i   s    f or  generat ionsAf  ter year sof invent ingcoolst uf f  li keautoinsurance,ast ronautinsur anceandinsur anceprotect ingt ravelersagainst pir ates,t here’snodoubt we’r eall aboutBet terCoverage.

i   s    f   or   joyIt m ayseemodd, but Bet terCoveragem akespeoplehappy. Yes,wearetalkingaboutcar insur ancewhenwesaythat.Andbef  oreyougom akinganybet s,we’ vegott het estim onialstoproveit .

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The state me ntsh ere ina resu b ject to the provi sio ns,e xclu sion san dco nditi onso f a pplic ab lepo licy, wh ich mayd iff  erfr om the sta tem entsh e rein.Cove rag esa ndd isco untsa re sub ject tou nde rwrit ing quali fica tionsa n dsta tea vaila bilit y. 12

i s  f   or   knowledgeLiketheknowledgeallTr aveler s’ claim srepr esentativesgainf  r om Claim U.It’ sanintensepr ogramt hat ensurest hepersonm anagingyour claim hastheknowledgeandskil lsnecessarytohelp.

T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble po licy,w h ichm ayd if fe rf ro m the state me ntsh ere in.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state ava ila bility. 2 8

i   s    f   or   languageSim pleandstr aightf  orward.Kindof  li ket hisguide.It’ splaintalkwithout beingbor ing.

The state me ntsh ere ina resu b ject to the provi sion s,e xclu sion sand co nditio nso f a pplic able po licy, wh ichm ay dif fe rf ro m the state me ntsh ere in.Cove rag esa ndd isco untsa re sub ject tou nderw riti ng quali fica tionsa nd sta teava ila bility .

i   s    f   or   manifestoM yreason.It ’stheideathat everyonehasauniquer easonwor thcover ing. Andthesereasonsdeser veacust om policywithBetter Coverage.It ’swhywe’ rehere.

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T hest ate men tsh erein are sub jectt oth ep rovis ion s,exc lusi onsa nd con ditio nso f ap plica ble poli cy, which m ayd if f e rf ro mth est ate men tsh erein.C ove rage san ddis cou ntsa resu b je ctto un derw ritin gq ualifi catio nsa nd state avai lab ility.

i  s    f or  opt imizat ionThesecrett oBetter Cover age. It ’sabout helpingourcustom er spurchasewhat theyneed.Yousuddenlygof romaf  am ilyof  thr eetoaf  am ilyof  f our?Nopr oblem .Let usknow. Tr avelerscanaccommodateallyour lif  echanges.

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i  s f o r  priceThesedays,m ost peoplet hinkthis ishowyouchooseaninsurancecom pany.It ’sim por tant, sure,butweknowthat som ethingsar etoosignificantt obargainon.Bet terCoveragem eansfindingt hebalancebetweenagr eatpr iceandt hecover ageyouneed. T hest ate men tsh erein are sub jectt oth ep rovis ion s,e xclusi ons and con ditio ns of ap plic able po licy, wh ich may diff  erfr om the stat em ents he rein.C overa ge san ddisc ou nts aresu b je ctto un derw ritin gq ualifi cati onsa nd stat eava ilab ility .

is    f or  Q&ABetter Cover agem eanssom anythings,peopleareboundtohaveQ’ s.Goodt obestockeduponA’s.

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is   f   or  redIt ’ssor tof  ourcolor.Youm ayhavenoticed.

T hest ate men tsh erein are sub jectt oth ep rovi sion s,e xclusi ons and con ditio nso f ap plica ble po licy,w h ichmayd if fe rf ro mthe state me nts here in.C ove rage san dd iscou nts are sub je ctto un derw ritin gq ualifi cati onsa nd state ava ila bility .

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i s  f   or   simpletalkExcusethepun, but it’ ssimple.Reall y. Noconf  usingcommentary. J ust astr aightf orwardconversat ionaboutwhatBetterCover ageof  f  ers.

T hesta tem ents he rein aresu b je ctto the pro visio ns,e xclu sion sand con ditio nso f ap plica ble poli cy,w hich m ayd if f erf  rom th estat em ents he rein.C overa gesa nd disco un tsare su b jectt ou nde rwrit ing quali ficat ionsa nd state ava ilab ility.

i  s f   or   t ravelers.comThevir tualhom eof insuranceingeneral, andTr avelers inpar ticular .Hereconsum er scanfindanyinf or m ationtheydesir e,either about theirpolicies,or just com m oninsur ancequest ions.Andif they’drather talktoarepr esentative,theycanfindthenum ber tocallt hem , too.

Th esta temen tshe rein are sub jectt oth ep rovisi ons, exc lusio ns and con ditio nso f ap plica ble po licy, whic hmay dif fe rf ro mthe state me nts here in.Co vera ges and disc oun tsa resu b je ctto und erw ritin gqu alifi catio nsa nd state ava ilab ility.

i s  f   or  umbrellaAsimpledevicedesignedtokeeppeopledryinther ain. Oh,andthesingle best symbol of  BetterCover age.

22 T hest ate men tsh erein are sub jectt oth ep rovisi ons, exc lusio ns and con ditio nso f ap plica ble poli cy,w hich mayd if f e rf ro mth est ate men tsh ere in.C ove rage san ddisc ou ntsa resu b je ctto un derw ritin gqu alifi catio nsa nd state ava ilab ility.

i   s    f o r  valueBecausewevaluewhatyouvalue.It ’stheabilit ytogetwhatyouneedf  or abetter pr ice. It’ sapoli cythatmakessenseandgivesyouBetterCoverage.

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i  s    f o r  wheelsWhenyou’vebeeninanaccident ,wecangiveyouwheelstoget ar oundwhileyourcar isn’ t.Wit hoptionalt ranspor tationexpensescover age, whether youwant totakeabus,ataxi, orarentalcar, we’ vegot youcovered.That’sour poli cy.

is f   or  xmarksthespotXiswhereyou’r egoing. AndTr avelers iswhat getsyout here.From thesim plesenseof confidencepeopleexper iencewhendrivingcovered,tot het owingandlabor coveraget hat cankeepthem goingevenwhent heir vehiclecan’t. Traveler s’ Bett er Cover ageisheretohelpt hem get there.

i s f   or   yesI t’salit tleword, butitmakesasurprisingdif  f  erence.Travelersisdedicatedtousingit asmuchaspossiblewithourcustomers.Likeif your carneedsnewpart s, haslessthan15, 000milesor isthecurr entmodelyear, you’ llgetnewpart sf romyour car’smanuf  actur er .I t’soneof thethingsthatmakesourcoveragebet ter.

policyholder paysf  or m anyof ourincludedservices,suchasrepair sf  orachippedwindshieldat anappr ovedglassshop. AlsoknownasZilch.

zero

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1 6 1 8

POWERADE //

The Never Ending Game Advertising, Print

POWERADE //

The Never Ending GameStoryboard Concepts

POWERADE //

The Never Ending Game YouTube Channel, Video

COCA-COLA FIFA //

The Longest CelebrationSocial Media Campaign

COCA-COLA FIFA //

The Longest Celebration YouTube Channel, Widgets

FOOTLOCKER //

Class in SessionMulti-Channel Campaign

FOOTLOCKER //

Class in SessionPrint Ad

FOOTLOCKER //

Class in SessionPrint, In Store Merchandising

CRYSTAL CRUISES //

CrystalCruises.comWebsite and Online Campaign

CALIFORNIA TRAVEL & TOURISM //

 VisitCalifornia.comWebsite Design & Development

CALIFORNIA TRAVEL & TOURISM //

California – The GameOnline Board Game Promotion

SAMSUNG //

Experience Samsung Augmented Reality, Social Media Campaign

UNILEVER //

Share Happy Smile Activated Vending Machine

TOURISM QUEENSLAND //

Best Job in the WorldPR, Online, Print

TRAVELERS INSURANCE //

Better CoverageCall Center Collateral

TRAVELERS INSURANCE //

Better CoverageCall Center Collateral

COCA-COLA //

Happiness Factory 3Online Campaign & Game

COCA-COLA //

Happiness Factory 33D Modeling and Character Development

COCA-COLA //

Happiness Factory 3Live Messenger Games, MSN Chat

COCA-COLA //

 we8 Beijing Olympic GamesMulti-Media Coke Machine

TOURISM QUEENSLAND //

Best Job in the WorldMarketing Campaign 

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