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Social Good For All by SapientNitro
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Transcript of Social Good For All by SapientNitro
SOCIAL GOOD FOR ALLSOCIAL MEDIA WEEK 2011
83% of Americans wish more of the products, services and retailers they
use would support causes.
And 85% have a more positive image
of a product or company when it supports a cause they care about.
90% of consumers want companies to tell them the ways they are
supporting causes.
Put another way: More than 278 million people in the U.S. want to know what a company is doing
to benefit a cause.
$30 million was donated via text message in the first 10 days following the 2010 Haiti earthquake
– that equated to 14% of all efforts.
That leaves $175 MILLION of
YOUR donations unaccounted for.
Of the $255 MILLION the Red Cross collected for the relief effort, only
$80 MILLION of it actually made its way to
Haiti.
Nearly 50% of consumers will seek out similar products from a different brand if they hear that a company’s corporate behavior is especially bad.
More than 150,000 people tweeted
their green tips as part of AARP’s sweepstakes to promote Earth-
friendly practices.
“How much more would you be willing to spend on a product if you could purchase a version from a
socially responsible company?”
US Internet users, February 2010
70% are willing to pay a premium for products from socially responsible companies.
Over 1.4 Million People American Express’ Small Business Saturday.
USA Today’s #AmericaWants campaign awarded a full-page ad (valued at nearly $190,000) to the non-profit
that received the largest number of Tweets.
Greenpeace waged a social media war against Nestle, and won.
Greenpeace waged a social media war against Nestle, and won.
That
number represents a
33% increase since
1993.
88
% OF AMERICANS SAY IT IS ACCEPTABLE FOR COMPANIES TO INVOLVE A CAUSE OR ISSUE IN THEIR MARKETING.
FEWER THAN
HALF
OF
CONSUMERS THINK
COMPANIES
AND
NON-PROFITS
PROVIDE ENOUGH
DETAILS
ABOUT THEIR
PARTNERSHIPS.
Corporations could learn from non-
profits – 97% of large charitable
organizations were already using some form of social media in 2009.