Sage Summit 2014 Exhibitor and Sponsor Information

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Sponsor Prospectus July 28-31 | Mandalay Bay | Las Vegas, NV

Transcript of Sage Summit 2014 Exhibitor and Sponsor Information

Page 1: Sage Summit 2014 Exhibitor and Sponsor Information

SponsorProspectus

July 28-31 | Mandalay Bay | Las Vegas, NV

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Table of Contents

01 Opening Letter02 About Sage Summit03 Sponsorship = Success05 Attendee Demographics06 Sponsorship Packages07 Packages at a glance 08 À la Carte Sponsorships09 Contact

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Sage Summit is the destination event that draws small and medium-sized businesses looking for insights, software solutions, and your company to help them further their success.

The 2014 Sage Summit takes place at the Mandalay Bay hotel in Las Vegas, an exciting location that is certain to draw thousands of guests from around the nation and help us experience our fifth consecutive year of record-breaking attendance.

Just as small and medium-sized businesses must evolve to succeed, we are, too. We’ve reimagined Sage Summit for 2014.

We are bringing together more world-class keynote speakers, planning panels, and sessions with industry experts. And we are increasing media opportunities to strengthen visibility and awareness of Sage Summit.

We’re reimagining our sponsorship opportunities as well. New opportunities this year include turnkey packages that make it even easier for you to exhibit. We’ve added content sessions and have increased our exposure through email marketing, digital programs, and social media.

Most exciting of all is the reimagining of the Expo hall—we’ve put nearly everything an attendee needs in the Expo, including sessions and networking activities. Attendees are guaranteed to spend more time in the Expo hall than ever before, increasing your access to them.

Go big. Secure your Sage Summit sponsorship package today to get the best opportunities and to maximize your investment.

July 28 will be here sooner than you think; contact us now.

What happens to your business at Sage Summit 2014 in Las Vegas? Success!

Welcome to Sage Summit 2014! It’s going to be big!

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For the first time this year, you’ll also have the opportunity to connect with attendees who are not yet part of the Sage family.

The reimagined Expo hall is the heart of Sage Summit, with more activities and training opportunities for attendees than ever before. Traffic in the Expo hall is certain to be greater and more consistent, making it easy for you to connect with attendees throughout Sage Summit.

Sage Summit is where connections are made and deals get done!

Why Sponsor?

What’s new in 2014?

Sage customers, prospects, and partners attend Sage Summit looking for better ways to use Sage solutions, to discover more efficient ways of working, to see what’s new in business technology, and to evaluate solutions and companies that add value to their businesses.

Sage Summit is the largest gathering of Sage customers, prospects, value-added resellers (VARs), and development partners (ISVs) in North America. It is a prime expo marketing opportunity for technology and service providers seeking to connect with small and medium-sized businesses across a wide range of industries, including: accounting, retail, manufacturing, distribution, services, construction, real estate, and more.

Dates: July 28–31, 2014Attendance: 5,000+Location: Mandalay Bay, Las Vegas, NV

About Sage Summit

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We anticipate more than 5,000+ decision makers and influencers representing a variety of industries across the small and midsized market will attend Sage Summit. They come looking for business insights from industry experts that will inspire them. They come for tips and ideas that help them grow. They come looking to build relationships with partners and resources that will make their business more efficient, make them more proficient, and help their business become a success. Help them and your business thrive; become a sponsor today.

Sage Summit Sponsorship = Success

The Value of Sponsoring at Sage Summit

Sage Summit Attendees Have Buying Clout

Who Attends Sage Summit?

Reach Your Target Market: Connect with the broad small and midsized-business market and vital niches at the same event at the same time.

Expand Your Product Awareness: Maximize visibility for your existing products and launch new products to an audience that is hungry for solutions that help them succeed.

Increase Your Exposure: We bring conference activities and expo activities together in the Expo hall for maximum traffic.

Extend Your Marketing Dollar: A variety of sponsor packages is available to fit any need and budget.

Maximize Your Intelligence Gathering: Monitor what your competitors are doing and recognize opportunities to differentiate your company.

Increase Your Exposure: Find new prospects with purchasing power, including owners, presidents, and executives.

Expand Your Network and Learning: Access all Sage Summit sessions and events to extend your experience and networking beyond the exhibit hall.

Deals happen here. Always a powerhouse selling show, Sage Summit provides a rare opportunity to showcase your products or services in front of an audience of business budget owners hungry for answers to their business challenges.

According to Forrester Research, software is expected to be one of the fastest growing IT sectors in 2014. Small and medium-sized businesses are actively seeking solutions that will improve their businesses and organizations. And since partners are attending with their customers, buying decisions are made on site.

Becoming a sponsor gives you the unique opportunity to connect with decision makers from thousands of companies, all in one location. Take advantage of this powerful opportunity to capture their investment.

“Being an exhibitor at Sage Summit is a high priority for us as a company. 2013 was an especially good Sage Summit for us. The quality of customers, prospects, and partners that came by to spend time with us at our booth was more than worth the investment. We work all year long building relationships with Sage employees, customers, partners, and ISVs. Being a part of Sage Summit gives us an opportunity to be with all of them at the same time in a fun environment. It’s like a big family reunion. We will definitely be in Vegas in 2014 and welcome everyone in the Sage family to pull up a chair and hang out with us for a while.”Brian Nunes Website Pipeline

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Sage Summit 2014 registered Customer Demographics

Business ServicesConstruction ServicesHealthcare FacilitiesMiscellaneous Capital GoodsPersonal ServicesRetail (Specialty)Food ProcessingElectronic Instruments and ControlsReal Estate OperationsChemical Manufacturing

Industry Top 10

4%4%

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5%

9%

10%

11%11%

19%

22%

Expecting 5000 attendees including partners, customers, and non-Sage attendees. We have over 2,000 customers already registered, and 50% have never attended Sage Summit before.*

*As of March 2014

20–4950–9910–19100–2491–45–9Unknown250–499500–999Over 1,000

Employee Size

1% 2% 4%4%

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Sponsorship Packages

“As the Platinum Sponsor of the 2013 Sage Summit conference, we were able to gain both marketing and sales opportunities in the Sage Community. We have been in the Sage Channel for over 20 years, and the relationships and brand awareness that Sage Summit provides each and every year is invaluable. Sage Summit provides the perfect platform for Scanco to continue to launch new technology for Sage Users and Partners.”Shaun Boros Scanco

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In addition to sponsor booths, this year's Sage Summit will have conversation areas, a social floor, executive areas, a customer support center, usage center designer labs, a recharge lounge, hands on labs, and much more!

Please be advised this is a concept of the floor plan, and is subject to change.

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PlatinumPackage $75,000Preevent Exposure• Description in Sage Press Release • Company Reference in Sage Press Release • Exclusive Preconference Email • Logo Included in 6 Emails (cosponsor) • Social Media Promotion • Sponsor Spotlight Web Page • Logo, URL, and 150-word Description

on Website • Access to Sage Summit Promotional Kit

(free pass earnings) • Logo in Electronic Preconference Guide

Postconference Presence• Logo and Description in postevent Email • Logo and Description in Dedicated

thank-you email

On-Site Presence• 14 Full Conference Passes • Additional Passes discounted at $399 each • Booth Carpet Logo • 1 Dedicated 10x20 Meeting Room • Logo in Digital Conference Guide • 1 Full-Page Ad in Digital Conference Guide • Logo on Entrance Unit • 3 Cosponsor Billboards • 4 Cosponsor Signs • Dedicated Sponsor Signage • 2 60-minute Content Sessions • 1 20-minute Partner Theater Session • General Session Room Branding • General Session Mention • 1 À La Carte Selection • Promotion in Event Hub including 150-word

description and Social Media Handles plus logo, URL, Booth number

• Inclusion in Digital Wayfinding • Logo and Message on Digital Message Board • Social Floor Exposure • Press List provided three times; 2 weeks,

1 week, and 3 days prior to event

On-Site Turnkey Booth Presence • 30x30 Turnkey Booth Structure • Ability to customize booth (BYOB) • Option to rig a hanging banner • 8 Stools • 4 Literature Racks • 1 Table, 3 Chairs • Standard carpet

(padding available at sponsors cost) • Color company logo on white booth header • Graphic panels • 4 32" Monitors • 4 Electrical Drops • 4 Wired Basic Internet drops • 2 Lead retrieval devices • Materials handling up to 400 pounds • Nightly porter service, vacuum service,

and trash pick-up

Platinum package is invite only. If you feel your company should be considered for the Platinum sponsorship, please contact Sarah at [email protected].

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PlatinumPackage

BOOTH GRAPHICS INCLUSIONS

30x30 TURNKEY BOOTH STRUCTURE SIZE QUANTITY

Header Panel Logo (White Background) 48"x12" 2

Graphic Panels A & B 30"x30"

Graphic Panels C & D 36"x36"

Graphic Panels E & F 18½"x24"

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GoldPackage $40,000Preevent Exposure• Description in Sage Press Release • Company Reference in Sage Press Release • Exclusive Preconference Email • Logo Included in 5 Emails (cosponsor) • Social Media Promotion • Logo, URL, and 100-word Description

on Website • Access to Sage Summit Promotional Kit

(free pass earnings) • Logo in Electronic Preconference Guide

Postconference Presence• Logo and Description in postevent Email • Logo and Description in Dedicated

thank-you email

On-Site Presence• 10 Full Conference Passes • Additional Passes discounted at $399 each • Booth Carpet Logo • 1 Dedicated 10x10 Meeting Room • Logo in Digital Conference Guide • 1 Half-Page Ad in Digital Conference Guide • Logo on Entrance Unit • 3 Cosponsor Billboards • 3 Cosponsor Signs • Dedicated Sponsor Signage • 1 60-minute Content Session • 1 20-minute Partner Theater Session • General Session Room Branding • Promotion in Event Hub including 100-word

description plus Logo, URL, Booth number • Inclusion in Digital Wayfinding • Logo and Message on Digital Message Board • Social Floor Exposure • Press List provided twice; 1 week and 3 days

prior to event

On-Site Turnkey Booth Presence • 20x20 Turnkey Booth Structure • Ability to customize booth (BYOB) • Option to rig a hanging banner • 4 Stools • 2 Literature Racks • 1 Table, 3 Chairs • Standard carpet

(padding available at sponsors cost) • Color company logo on white booth header • Graphic panels • 2 32" Monitors • 2 Electrical Drops • 2 Wired Basic Internet drops • 1 Lead retrieval device • Materials handling up to 300 pounds • Nightly porter service, vacuum service,

and trash pick-up

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GoldPackage

BOOTH GRAPHICS INCLUSIONS

20x20 TURNKEY BOOTH STRUCTURE SIZE QUANTITY

Header Panel Logo (White Background) 48"x12" 2

Graphic Panels A & B 30"x30"

Graphic Panels C & D 36"x36"

Graphic Panels E & F 18½"x24"

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SilverPackage $25,000Preevent Exposure• Company Reference in Sage Press Release • Exclusive Preconference Email • Logo Included in 4 Emails (cosponsor) • Social Media Promotion • Logo, URL, and 50-word Description

on Website • Access to Sage Summit Promotional Kit

(free pass earnings)

On-Site Presence• 8 Full Conference Passes • Additional Passes discounted at $399 each • Shared Meeting Room • Logo in Digital Conference Guide • 2 Cosponsor Billboards • 2 Cosponsor Signs • 1 60-minute Birds of a Feather Session • Promotion in Event Hub including 50-word

description plus Logo, URL, Booth number • Inclusion in Digital Wayfinding • Social Floor Exposure • Press List provided once; 3 days prior to event

On-Site Turnkey Booth Presence • 10x20 Turnkey Booth Structure • 2 Stools • 1 Literature Rack • Standard carpet

(padding available at sponsors cost) • Color company logo on white booth header • Graphic panels • 1 32" Monitor • 1 Electrical Drop • 1 Wired Basic Internet drop • 1 Lead retrieval device • Materials handling up to 200 pounds • Nightly porter service, vacuum service,

and trash pick-up

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SilverPackage

BOOTH GRAPHICS INCLUSIONS

10x20 TURNKEY BOOTH STRUCTURE SIZE QUANTITY

Header Panel Logo (White Background) 12"x48" 1

Graphic Panels A 12"x48"

Graphic Panels B 30"x30"

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BronzePackage $15,000Preevent Exposure• Company Reference in Sage Press Release • Exclusive Preconference Email • Logo Included in 3 Emails (cosponsor) • Social Media Promotion • Logo and URL on Website • Access to Sage Summit Promotional Kit

(free pass earnings)

On-Site Presence• 6 Full Conference Passes • Additional Passes discounted at $399 each • Name and URL in Digital Conference Guide • 1 Cosponsor Billboard • 1 Cosponsor Sign • Promotion in Event Hub including Logo, URL,

and Booth number • Inclusion in Digital Wayfinding

On-Site Turnkey Booth Presence • 10x10 Turnkey Booth Structure • 2 Stools • 1 Literature Rack • Standard carpet

(padding available at sponsors cost) • Color company logo on white booth header • Graphic panels • 1 32" Monitor • 1 Electrical Drop • 1 Wired Basic Internet drop • 1 Lead retrieval device • Materials handling up to 100 pounds • Nightly porter service, vacuum service,

and trash pick-up

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BronzePackage

BOOTH GRAPHICS INCLUSIONS

10x10 TURNKEY BOOTH STRUCTURE SIZE QUANTITY

Header Panel Logo (White Background) 12"x48" 1

Graphic Panels A 30"x30"

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ExhibitorPackage $8,000Preevent Exposure• Logo and URL on Website • Access to Sage Summit Promotional Kit

(free pass earnings)

On-Site Presence• 3 Full Conference Passes • Additional Passes discounted at $399 each • Name and URL in Digital Conference Guide • 1 Cosponsor Billboard • 1 Cosponsor Sign • Promotion in Event Hub including Logo, URL,

and Booth number • Inclusion in Digital Wayfinding

On-Site Turnkey Booth Presence • 1 Kiosk • 1 Stool • Standard carpet

(padding available at exhibitors cost) • Color company logo on white booth header • Graphic panels • 1 32" Monitor • 1 Electrical Drop • 1 Wired Basic Internet drop • 1 Lead retrieval device • Materials handling up to 100 pounds • Nightly porter service, vacuum service,

and trash pick-up

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ExhibitorPackage

BOOTH GRAPHICS INCLUSIONS

TURNKEY KIOSK STRUCTURE SIZE QUANTITY

Header Panel Logo (White Background) 12"x48" 1

Graphic Panels A 30"x30"

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Packages at a glance

SPONSORSHIP LEVELS Platinum Gold Silver Bronze ExhibitorPrice $75,000 $40,000 $25,000 $15,000 $8,000

Booth Size 30x30 20x20 10x20 10x10 Kiosk

PREEVENT EXPOSUREDescription in Sage Press Release X X

Company Reference in Sage Press Release X X X X

Logo and Link Included in Attendee Acquisition Emails

Exclusive Preconference Email

Logo Included in Emails (cosponsor) 6 6 4 3

Social Media Promotion X X X

Sponsor Spotlight Web Page X

Description and Logo on WebsiteLogo, URL,

150-word descriptionLogo, URL,

100-word descriptionLogo, URL,

50-word description

Access to Sage Summit Promotional Kit (free pass earnings) X X X X X

Logo in Electronic Preconference Guide X X

TURNKEY BOOTH PRESENCE (ON-SITE)Ability to customize booth (BYOB) X X

Option to rig a hanging banner X X

Stools 8 4 2 2 1

Literature rack 4 2 1 1

Booth Furniture 1 Table 3 Chairs 1 Table 3 Chairs

Standard carpet (padding available at exhibitors cost) X X X X X

Color company logo on white booth header X X X X X

Graphic panels X X X X X

32" Monitors 4 2 1 1 1

Electrical Drop 4 2 1 1 1

Wired Basic Internet drop 4 2 1 1 1

Lead retrieval device 4 2 1 1 1

Materials handling, weight allotment 400 lbs. 300 lbs. 200 lbs. 100 lbs. 100 lbs.

Nightly porter service, vacuum service, and trash pick-up X X X X X

Platinum package is invite only. If you feel your company should be considered for the Platinum sponsorship, please contact Sarah at [email protected].

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Packages at a glance

SPONSORSHIP LEVELS Platinum Gold Silver Bronze ExhibitorON-SITE PRESENCE

Full Conference Passes 14 10 8 6 3

Additional Passes at discounted rate $399 $399 $399 $399 $399

Booth Carpet Logo X X

Onsite Meeting Room 1 Dedicated 10x20 1 Dedicated 10x10 Shared Room

Logo in Digital Conference Guide X X X Name & URL Name & URL

Advertisement in Digital Conference Guide 1 Full-Page Ad 1 Half-Page Ad

Logo on Entrance Unit X X

Number of Cosponsor Billboards 3 3 2 1 1

Number of Cosponsor Signs 4 3 2 1 1

Dedicated Sponsor Signage X X

60-minute Content Session 2 1

Collateral distribution in Content Session

Partner Theater Session 1 20-min. Session 1 20-min. Session

Birds of a Feather 1 60-min. Session

Headline Speaker Meet and Greet

General Session Room Branding X X

General Session Mention X

À La Carte Selection 1

Promotion in Event Hub150-word description, Social Media Handles Logo, URL, & Booth #

100-word description, Logo, URL, & Booth #

50-word description, Logo, URL, & Booth #

Logo, URL, & Booth # Logo, URL, & Booth #

Inclusion in Digital Wayfinding X X X X X

Logo and Message on Digital Message Board X X

Social Floor Exposure X X X

Press ListProvided three times;

See PackageProvided twice; See

PackageProvided once; See Package

POSTCONFERENCE PRESENCELogo and Description in Postevent Email X X

Logo and Description in Dedicated Thank-You Email X

Platinum package is invite only. If you feel your company should be considered for the Platinum sponsorship, please contact Sarah at [email protected].

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À la Carte Opportunities

Opportunity Description InventoryPrice Point (per opp)

HOSPITALITY

Charging LockersMany attendees will need to charge their devices while at the event. As the Charging Lockers sponsor, your provided artwork will be printed on a kiosk with 36 lockers attendees can use to charge their devices. Sponsorship includes the branded kiosk, and (1) staffer to assist attendees and answer any questions. Sponsor to provide artwork. Graphics subject to approval.

1 $20,000.00

Coffee Cart Experienced staff will serve up frothy cappuccinos and creamy lattes for your guests. Rental of espresso machine includes supplies and staff to prepare and serve beverages (900 cups - for all day); comes with branded coffee sleeves and cups. 20 $8,000.00

Shoe Shine StationSend them off shiny and happy! The shoe shine sponsorship includes (1) shoe shine station with staffer and supplies as well as a (1) 22x28 easel sign with chrome stand listing you as the official sponsor. Sponsor has the option to provide a handout or giveaway. 1 $3,000.00

Tranquility LoungeWho can pass up a free massage? Attract a lot of attention as the Tranquility Lounge sponsor. Sponsorship includes Massage service for two half days and 2 full days at a location in the Expo, as well as signage that designates you as the sponsor. Therapists can wear sponsor-provided shirts.

1 $8,000.00

Wine Tasting or Beer Tasting Lounge

What a fun way to generate some attention at Sage Summit! The wine tasting or beer Tasting Lounge includes the bar set-up, staff to pour and educate on wines/beers served as well as branded napkins. Sponsorship also includes signage with your branding/message. Sponsor to provide staff shirts & any giveaways. Option to add on logo'd wine glasses or beer mugs.

1 Pricing in process

Food Carts YUM! Portable carts offering Food & Beverage options, including hot dogs, pretzels, popcorn, smoothies, or cookies to name a few! Multiple Pricing in process

iPad LoungeSponsor the Lounge located in a main conference area with iPads and power outlets available for attendees to use. Lounge will be a hot spot for attendees looking to relax and power up! Sponsor signage will be placed the lounge. 1 Pricing in process

BRANDING AND SIGNAGE

Registration SpotlightGreet every possible registrant for the event on our event site! The Registration Spotlight sponsorship includes your company logo and link on the Sage registration site, your company name on registration confirmation emails to ALL attendees, and your logo on signage and registration desks on site.

$10,000.00

Column Wrap in Expo Wrap your brand around some very LARGE columns in the Expo at Sage Summit! Sponsor to provide graphics and are subject to approval. 4 $6,000.00

Floor Graphics Direct attendees to your booth! Sponsor colorful branded decals around the main conference area and Mandalay Bay. 1 $5,000.00

Digital Signage Branding

Plasmas rotating important conference information and sponsor branding will be placed in high traffic areas throughout the main event spaces. Sponsor to provide content and logo. Unlimited $5,000.00

Escalator Clings Sponsor the graphic clings on the escalator glass for all attendees to see. Sponsor to provide art. 1 $15,000.00

Handout at Reg Desk Marketing outside of your booth is not allowed, but we'll make an exception for this sponsor. Place your company collateral on the Registration desks and get noticed right when attendees check in. Flyers provided by sponsor.

5 $3,000.00

Hotel Room Drop Place a flyer or gift in attendee's hotel rooms. Costs and regulations vary. Call to discuss details. 4 $10,000.00

In-the-Know and On-the-Go Sponsor

The Information Desks are busy at these events. By sponsoring this area, attendees are sure to notice your brand as they get their questions answered by our friendly Info Desk staffers. Signage included. Collateral may be placed on the desks for attendees to take. 1 $6,500.00

Lunch Table Drop Everyone has to eat! Sponsor a table top message on the lunch tables and you won't be missed! Includes branding for one day of event. 4 $6,000.00

Session Seat Drops Sponsor a giveaway during a session, or bundle of sessions (session options to be discussed with conference management). Unlimited $2,000.00

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À la Carte Opportunities

Opportunity Description InventoryPrice Point (per opp)

INTERACTION

Hotel Meeting SpaceNeed a place to meet but it's too loud and busy at the event? Sponsor a meeting room at the Mandalay Bay for a quiet, more private option. Costs include meeting space, furniture and electrical. Multiple $6,000.00

10x10 Meeting Room Grab an attendee and head to your 10x10 Build-out on the busy Expo floor! Price includes (1) electrical drop and table/chairs/wastebasket. TBD $7,000.00

10x20 Meeting RoomGrab an attendee and head to your 10x20 Build-out on the busy Expo floor! Price includes (1) electrical drop and table/chairs/wastebasket. TBD $10,000.00

Session SponsorGet your message in front of attendees via a 60-minute speaking session. Session information will be published to attendees to sign up for. These are first come first served and offered in limited quantities! Reserve your sesssion now. Multiple $10,000.00

Welcome ReceptionSponsor the popular welcome reception that kicks off the Sage Summit Expo! Sponsorship includes signage, branded napkins and branding on the entrance banner as the official Welcome Reception sponsor.

1 $7,500.00

Theater session (20-minute)

Don't miss out on an opportuntiy to speak directly to attendees. This year, we'll be offering 20-minute speaking sessions in the Expo Theater! A must have at a great price point!

Multiple $5,000.00

HIGH PROFILE OPPORTUNITIES

Green SponsorBe the conference Green Sponsor with water cooler branding, recylce area branding, and signage. Option to include water bottles at a different price point.

1 Pricing in process

Beer GardenOffering attendee free beer is sure to catch their attention. Sponsorship of this popular area includes the space and furniture, signage throughout, branded cups, a DJ with kick panel branding and call-outs. It doesn't get more fun than this!

1 Pricing in process

Conference Wi-Fi and Screensaver

When attendees log onto the event Wi-Fi, let your logo be the first they see! Branding to be included on all conference computer screen savers, and on splash page (co-branded).

1 $15,000.00

SATELLITE

Bag CheckSponsor the official conference bag/coat check. Signage will be placed next to the bag check area and claim tickets will be branded with your message and logo.

1 $4,000.00

DJ StationSponsor a DJ at Sage Summit and get attendees moving! DJ kick panel will include your art work, but DJs will also make shout-outs on your behalf! You can even provide a song list. Option to provide a staffer to giveaway flyers within 4' of the DJ booth.

1 $5,000.00

Green Screen Photo Op

Attendees can take a picture or create a short video with a background of their choice to not only take with them but to immediately upload to a social media outlet. A fun way to get your branding in the hands of attendees!

1 $8,000.00

Photo Booth Sponsor the branded photo booth, but also be promoted on the Sage website as well as on onsite printed materials. 1 $8,000.00

Satellite FootprintSatellite space is raw square footage on the Expo floor. Sponsor to cover the costs of how they choose to use the empty space. Concepts must be approved by conference management.

Unlimited $8,000.00

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Contact UsKnow you want to sponsor? Have questions? Call us! We’d love the opportunity to speak to you about the new Sage Summit and the amazing sponsorship packages we designed with YOU in mind.

Sarah Brush Manager, Event Marketing Sage

T. +1-480-383-5330 E. [email protected] 23

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6561 Irvine Center Drive Irvine, CA 92618-2301

866-996-7243

sagesummit.com

Thank You

@Sage_Summit

/SagesSummit

/+sagenorthamerica