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Transcript of S wifi retargeting

S-WIFI Retargeting Solution
A new pathway to digital era through Wi-Fi solutions

What is Retargeting?
There are several different online marketing techniques available today
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Viral
• Pay per Click (PPC)
• Affiliate
• Social Media Marketing (SMM)
Retargeting is the practice of serving ads to users based on prior engagement

The Facts
Source: • Marketing Land, December 2013 • Chango.com/retargeting

The Facts
Source: • Marketing Land, December 2013

• With retargeting, you can:
Why Marketers Should be Retargeting ?
ENGAGE BE SEEN AWARENESS TARGET
Engage with bounced site visitors and
increase conversions
Stay in front of prospects as they browse the web
Boost brand awareness and stay
top of mind
Increase ROI by serving focused ads
to a qualified audience

Retargeting keeps your brand on top of minds, increasing the chances of them converting
Why does it work so well?
Every time your customer sees your ad, your brand gains tractions and recognition

User flow
S-wifi User Visits S-wifi
location
The Internet user then converts into a loyal
customer
Your retargeting ad capture users’ interest
Later, as user browse the Internet, your ad will display on other sites
User leaves and is tracked

CHANNEL

S-WIFI JOURNEY

Benefits of Retargeting from S-WIFI
Management
Location Target
Better Reach to potential customers
Heightened Brand Recall
Greater Engagement
Increased Conversion
Maximum ROI

Prominent
Right location
Right potential customer
Full Premium Ad
Top of mind on potential
customers
Engagement + Interaction
Loyal customers

Operation
Request
Check inventory & price with partner
Booking
Integrated code remarketing
Set up campaign
Double-checking report

Phase 1
• Target by
– Location
– Gender
– Age
• Clear & Clean contents
S-wifi will integrate with other channel
• Running on S-wifi Network with all segments:
YOUTH FAMILY PUBLIC

• Retargeting on all channel
• Channel:
– Google (Search, GDN, Youtube)
– DSP
S-wifi
GDN
Phase 2
• Service Price:
3,000 – 5,000 vnd

Access Internet
Demo: Phase 1
Nhấn vào Internet
Full screen ad Landing page Web

Demo: Phase 2- Retargeting
With retargeting, your ad will be appear more to capture potential customer interest
Your AD here

Get Started Today! S-WIFI Contact us: Email: [email protected] Hotline: 19007176 Phone: 08 54040841
120 Ky Con, Nguyen Thai Binh Ward, Dist.1, HCMC
Retargeting is highly effective and easy to integrate with your existing marketing efforts