RTB Forum 2015 - Adhese: RTB and Premium: Happy Friends (?)
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Transcript of RTB Forum 2015 - Adhese: RTB and Premium: Happy Friends (?)
MORE THAN ADS
EVERY TYPE, ALL DEVICES
www.adhese.com [email protected]
IAB, pre-post-video, textads, takeovers… apps, mobile, video, displays …
‘ADS’ CAN BE ANYTHING
ads to integrate in content, but even content = ads
www.adhese.com [email protected]
INTERNAL & EXTERNAL NETWORK
ONE VIEW , UNIFORM DATA
EVERYWHERE
www.adhese.com [email protected]
TRANSPARANT POLICIES
CONTROLLED SHARING
IT’S YOUR DATA
IT’S YOUR STRATEGY
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DATA : USE AND PROTECTrtb …
DATA OWNERSHIP
EXTERNAL RESEARCH
www.adhese.com [email protected]
HOW IT WAS…is
RTB gets some requests
AD him/her !!!PREMIUM CPM/CPC/CP’s
UNSOLD vs RTB minimum INHOUSE
… RTB again
priority flows with or without premium programmatic , guaranteed …
www.adhese.com [email protected]
HOW IT SHOULD BE
RTB gets more and better requests
RTB needs to be able to compete
everywhere
www.adhese.com [email protected]
what’s your OPTIMAL REVENUE
STRATEGY RIGHT NOW ?
AD him/her ???
Ads could be the wrong answer to the wrong question
AD him/her !!!Directing, Leading… Paid content,
www.adhese.com [email protected]
No Ads, Loyalty Building,
Collect Data
Internal Shop, Services…Cross the Paywall
Mailinglist, Targeted
Communication …
EVERYTHING IS REVENUE
KNOW YOUR REVENUE
€Client Specials€
€
€
€€
€
EXAMPLE : CROSS THE PAYWALL
for Mediafin / de Tijd
from anonymousto full profile/paying visitors with less (more expensive)
ads
EXAMPLE : ENGAGE FACEBOOK VISITORS
for VRT
more pageviews = more rtb bids
INTEGRATE RTB TECHNOLOGY EVERYWHERE
ALL DEVICES, ALL FORMATS, ALWAYS
HOW to reach maximum revenue ?
www.adhese.com [email protected]
SUPERCONNECT WITH RTB PLATFORM ADVANCED AND NEW POSSIBILITIES
EVERY POSSIBLE ACTION CAN AND HAS TO COMPETE
STEP 1 : INTERNAL ADHESE RTB PROTOCOL
€
€€
€
€ €
WHO WINS
FOR EVERY REQUEST, EVERY TIME, EVERYWHERE
STEP 2 : WINNER VS EXTERNAL RTB
€€ WHO WINS
rtb …
SUPER FAST WITH LIMITED DELAYS
SERVER SIDE CONNECTION
SPECIFIC DATA SHARING
MULTIPLE PROXY BIDS BASED ON AMOUNT OF DATA
RTB CAN COMPETE ON EVERY LEVEL, FOR EVERY TYPE OF CREATIVE, CREATING BETTER
OPPORTUNITIES FOR ADVERTISERS
PUBLISHERS CREATE MORE INSIGHTS AND VALUE WITH THE SAME INVENTORY
CUSTOMER JOURNEYS BECOME A HUGE PART OF THE REVENUE STRATEGY (TREAT THEM WELL…)
Win
…IS THAT POSSIBLE…
yes !
www.adhese.com [email protected]
WHAT’S YOUR REVENUE
BUILDING A PARTNERSHIP
… SERVER SIDE CONNECTION, SPECIFIC DATA USAGE, ALL LEVELS AND TYPES …OPTIMAL RTB INTEGRATION
!
we provide tools
LET’S BUILD
