Download - RTB Forum 2015 - Adhese: RTB and Premium: Happy Friends (?)

MORE THAN ADS

www.adhese.com [email protected]

RTB AND PREMIUM : HAPPY FRIENDS (?)

http://www.adhese.com

EVERY TYPE, ALL DEVICES


IAB, pre-post-video, textads, takeovers… apps, mobile, video, displays …


‘ADS’ CAN BE ANYTHING

ads to integrate in content, but even content = ads



INTERNAL & EXTERNAL NETWORK

ONE VIEW , UNIFORM DATA

EVERYWHERE


TRANSPARANT POLICIES

CONTROLLED SHARING

IT’S YOUR DATA

IT’S YOUR STRATEGY

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DATA : USE AND PROTECTrtb …

DATA OWNERSHIP

EXTERNAL RESEARCH



THE RTB STORY : publisher style

the battle for the adspace visitor



HOW IT WAS…is

RTB gets some requests

AD him/her !!!PREMIUM CPM/CPC/CP’s

UNSOLD vs RTB minimum INHOUSE

… RTB again

priority flows with or without premium programmatic , guaranteed …



HOW IT SHOULD BE

RTB gets more and better requests

RTB needs to be able to compete

everywhere



what’s your OPTIMAL REVENUE

STRATEGY RIGHT NOW ?

AD him/her ???

Ads could be the wrong answer to the wrong question


AD him/her !!!Directing, Leading… Paid content,


No Ads, Loyalty Building,

Collect Data

Internal Shop, Services…Cross the Paywall

Mailinglist, Targeted

Communication …

EVERYTHING IS REVENUE

KNOW YOUR REVENUE

€Client Specials€

€

€

€€

€


EXAMPLE : CROSS THE PAYWALL

for Mediafin / de Tijd

from anonymousto full profile/paying visitors with less (more expensive)

ads

EXAMPLE : ENGAGE FACEBOOK VISITORS

for VRT

more pageviews = more rtb bids

INTEGRATE RTB TECHNOLOGY EVERYWHERE

ALL DEVICES, ALL FORMATS, ALWAYS

HOW to reach maximum revenue ?


SUPERCONNECT WITH RTB PLATFORM ADVANCED AND NEW POSSIBILITIES


EVERY POSSIBLE ACTION CAN AND HAS TO COMPETE

STEP 1 : INTERNAL ADHESE RTB PROTOCOL

€

€€

€

€ €

WHO WINS

FOR EVERY REQUEST, EVERY TIME, EVERYWHERE

STEP 2 : WINNER VS EXTERNAL RTB

€€ WHO WINS

rtb …

SUPER FAST WITH LIMITED DELAYS

SERVER SIDE CONNECTION

SPECIFIC DATA SHARING

MULTIPLE PROXY BIDS BASED ON AMOUNT OF DATA

RTB CAN COMPETE ON EVERY LEVEL, FOR EVERY TYPE OF CREATIVE, CREATING BETTER

OPPORTUNITIES FOR ADVERTISERS

PUBLISHERS CREATE MORE INSIGHTS AND VALUE WITH THE SAME INVENTORY

CUSTOMER JOURNEYS BECOME A HUGE PART OF THE REVENUE STRATEGY (TREAT THEM WELL…)

Win

…IS THAT POSSIBLE…

yes !


WHAT’S YOUR REVENUE

BUILDING A PARTNERSHIP

… SERVER SIDE CONNECTION, SPECIFIC DATA USAGE, ALL LEVELS AND TYPES …OPTIMAL RTB INTEGRATION

!


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