Rosedale Identity & Communication: Proposal

7/30/2019 Rosedale Identity & Communication: Proposal

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What's your favorite thing about living in Rosedale?

What's your least favorite thing about it?

Can you give us 3 words to describe Rosedale?

Can you give us 3 words to describe yourself?

How long have you lived here?Do you plan on staying?

If you could dene Rosedale with a symbol, what

would it be?

Do you know the boundaries of Rosedale?

Who do you call rst if you have a question or concern

or need information about the neighborhood?

How do you nd out about community events?

Do you have internet access in your home? [if not,] do

you have internet access elsewhere?

Survey Questions


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A nice place.

Homey.

Established.

Multicultural.

Rich

Quiet.Safe.

Awesome.

Perceptions of Rosedale[from residents & community members]

Family-oriented.


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Its kind of a bruise.Some parts dont

look very safe.

Bad vibes.

Trashy.

Rough

Low-income.

Perceptions of Rosedale[from non-residents]


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How can we as designers and

creative problem solvers help project

the positive image of Rosedale?


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How can we simultaneously help

to promote more unity between

those who live & work there?


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Can we help bring Rosedales many

different people, businesses, projects and

initiatives together under one banner?


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And can we centralize community

information to make it easier to nd,

and to keep people connected?


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Audience

Families, Students, Bosses, Employees,

Farmers, Volunteers, Kids, and everyone

else who participates in the Rosedale

community.


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Obstacles to Rosedales Unity

The freeway cuts right through the middle of the

town, dividing the people.

Most people dont have a clear sense of Rosedales

boundaries.

Only 45% speak English as a rst language, while

6% can't speak English well or at all. (This is

slightly higher than Kansas Citys average.)


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We hope to see:

An increased amount of civic participation from people who

hadn't previously been active in their community

A rise in pride at being a part of Rosedale

An improvement in Rosedales position within the larger

Kansas City area

Social Behavior Changes


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Social Behavior ChangesWell know its working if:

The numbers participating in the various organizations and

initiatives that are already improving the community go up.

Theres a rise in self-identication as being part of Rosedale.

Acknowledgement of Rosedales social and economic

signicance from outside community increases.


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Rosedale Identity & Communication: Proposal

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