Robert Phillips - SMX Fitur 2009 - 10 Passos Para Sucesso em Internet Marketing (Portugues)
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Transcript of Robert Phillips - SMX Fitur 2009 - 10 Passos Para Sucesso em Internet Marketing (Portugues)
Robert PhillipsCEO da Intelligent Leisure Solutions e Discover.Travel Group •www.ILS3.com•www.Discover.Travel •www.DiscoverBrazil.com•www.DiscoverSouthAmerica.Travel•www.DiscoverCentralAmerica.Travel
•United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises•2008 World Travel Award as:
• South America´s Leading Travel Management Company.• 2008 World Travel Award as Central America´s Leading Travel Agency
•President of ASTA (American Society of Travel Agents) Brazil Chapter•Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization
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10 Passos para Sucesso em Search Engine Marketing
10 Passos para Sucesso em Search Marketing
1. Pesquisa – Área de Negócios e Competiçãoa) Não reinvente a rodab) Veja o que esta fazendo a competição
2. Seleção de Palavras Chavea) A parte mas importante do processob) Defina seu Plano de Marketing Online e Tradicionalc) Identifique as 10 palavras chave de seu negocio
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3. Seleção do Menua) Use os modelos padrões da Industriab) Regra dos 3 Clicks
4. Conteúdoa) SEO Copywriting b) Idiomas
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10 Passos para Sucesso em Search Engine Marketing
5. Design do Web Sitea) Simples e Funcionalb) Sem Paginas de Entrada
6. Programação do Web Sitea) Usar Flash ou não usar Flashb) Código Inteligente
i. Xhtml e CSS W3C Validados, e CSS para Cross Browser
ii. Title Tags, H1, H2, etc Tags, Alt Tags c) URLs Inteligentesd) MetaTags Inteligentese) “You are Here” Inteligentes 6
10 Passos para Sucesso em Search Engine Marketing
7. Submissão a Diretórios e Link Buildinga) Submissão a Diretórios – XML Site Mapsb) Link Building Manual e Texto Ancora
8. Campanhas de SMMa) Universal Searchb) Mapasc) Vídeod) Imagense) Texto
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10 Passos para Sucesso em Search Engine Marketing
9. Campanhas de Press Releasea) Distribuição Onlineb) Noticias – Sites de Autoridade
10. Campanhas de Links Patrocinadosa) PPC Copywritingb) Configuração Manual
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10 Passos para Sucesso em Search Engine Marketing
Conclusões10 Passos para Sucesso em Search Marketing
• SEO, SEM, SMM, etc. – podem ser complexos
Proposta de Solução Integrada de Web Marketing para Imocom 99
Conclusões10 Passos para Sucesso em Search Marketing
• Comece com o básico – mantenha o simples
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Conclusões10 Passos para Sucesso em Search Marketing• Avalie seus resultados
com Analytics
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“If you know more on the subjectForgive my Innocence;
If not, enjoy with me”
….Horace
Gracias…..
SEO Software Suites
• www.apexpacific.com• www.axandra.com• www.webceo.com• www.webposition.com• www.trellian.com• www.cyberspacehq.com• www.searchenginecommando.com • www.webpostiongold.com• Comparison Chart
– www.mikes-marketing-tools.com 14
Bonus - SEO Tools
SEO Software
• www.cleverstat.com– www.cleverstat.com/en/google-monitor-query.htm– www.cleverstat.com/en/page-rank-software.htm
• www.bryxensoftware.com– www.seoelite.com– www.keywordelite.com– www.linkmetro.com
• www.agentwebranking.com• www.makemetop.co.uk (PPC bidding tool)
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Bonus - SEO Tools
Google, Yahoo and MSN Tools
• www.google.com – Link:URL o link:URL keyword– Site:URL o Site:URL keyword– www.google.com/insights/search/#– www.google.com/webmasters/ – www.google.com/trends
• www.yahoo.com– http://siteexplorer.search.yahoo.com/
Bonus - SEO Tools
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KeyWord Tools
• http://50.lycos.com (top 50 keywords of the week)
• www.keyworddiscovery.com (free Trellian tool)
• http://freekeywords.wordtracker.com/• www.gorank.com (track google keyword rankings)
• www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)
• http://spyfu.com/ (get your competitors keywords)
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Bonus - SEO Tools
Programming Code Tools
• W3.org (code tools)
– http://validator.w3.org/– http://validator.w3.org/checklink
• www.sitereportcard.com (code, links, SEO tools)
• Xenu link sleuth (checks broken links)
• www.useit.com (Jakob Nielsen's Website)
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Bonus - SEO Tools
IP and Domain Tools
• www.digpagerank.com (IP PageRank)
• www.domaintools.com• www.whois.sc
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Bonus - SEO Tools
Free SEO Tools
• www.urltrends.com (great tool – everything you need to know about a website)
– My UrlTrends – SEO Report – Keyword Report – Competition Report – Trend Comparison Tool – Reverse Keyword Lookup Tool – PageRank™ buttons
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Bonus - SEO Tools
Free SEO Tools
• www.mozilla.com (FireFox add-ons)– FireFox Tools– URL Valet – Firefox app– SEO for Firefox– Wasp for Firefox– Useragentdetect for Firefox
• www.alexa.com (traffic rankings)
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Bonus - SEO Tools
Free SEO Tools
• www.webconfs.com (many SEO tools)
• www.trafficzap.com (many SEO tools)
• www.webworkshop.net (tools and Info)
• www.marketleap.com• www.seocentro.com• www.seochat.com• www.instantposition.com
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Bonus - SEO Tools
Free SEO Tools
• www.bruceclay.com– www.bruceclay.com/web_rank.htm– www.bruceclay.com/web_design.htm
• www;seotoolset.com– www.seotoolset.com/tools/seotoolset.html – www.seotoolset.com/tools/free_tools.html
• www.seobook.com/– http://tools.seobook.com/link-toolswww.seomoz.org/tools
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Bonus - SEO Tools
Cool Tools
• www.copyscape.com (see who has copied your site content)
• www.Archive.org (wayback machine)
• www.advertising.com• www.hitwise.com
XML Site Maps• www.xml-sitemaps.com• www.sitemaps.org• http://xmlsitemap.com/
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Bonus - SEO Tools
SEO NewsLetters
• www.bruceclay.com• www.entireweb.com• www.dnseo.net• www.lilengine.com• www.webpronews.com• www.emarketer.com
03/05/23www.ils3.com
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Bonus - SEO Tools
